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Alaska Air CEO: Why now is the time to innovate for smarter air traffic control

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America’s airspace is the safest and strongest in the world, thanks to the incredible people who manage it every day and keep nearly one billion annual passengers moving safely around our country.

As impressive as this system is, now is the time for step-change improvements to benefit all Americans. This is a shared imperative across the aviation ecosystem, and I’ve never felt more confident in the leadership driving this transformation. Secretary of Transportation Sean Duffy and FAA Administrator Bryan Bedford are pursuing bold, urgent and collaborative action.

People choose to fly because time matters. My neighbor in seat 23C isn’t looking to spend any more time than necessary on board. Yet as demand for air travel grows, traffic congestion in the system has led to longer gate-to-gate travel times. Flights are scheduled about 20 minutes longer today than in the 1980s on the same routes. There’s a real economic impact for everyone. That’s why bold action is needed.

By adopting cutting-edge technology across the ATC system, we can increase efficiency and create capacity for growth. Travelers will spend less time waiting through delays and sitting on taxiways. Operators will be more efficient. Airlines will fly more reliably and save fuel. More air traffic controllers will be better equipped and their job will be easier. Communities will gain more predictable access to essential services. This is about connecting people and strengthening our national infrastructure to reflect the best of American innovation.

The $12.5 billion authorized by the One Big Beautiful Bill Act is a crucial down payment. To meaningfully improve the experience for travelers and strengthen our aviation infrastructure, we must continue to think bigger and move faster, especially by embracing proven technology and fostering industry-wide cooperation.

The tools already exist. Let’s use them

As a mechanical engineer with 30 years in aviation, I’m obsessed with optimizing systems to enhance safety, efficiency, and the guest experience. Alaska Airlines and Hawaiian Airlines bring a rare full-spectrum view of the national airspace. We fly it all, from the busiest hubs at LAX and JFK to remote communities like Utqiagvik on Alaska’s Arctic coast and Pago Pago in American Samoa. Operating in extreme environments has driven us to innovate pioneering solutions that were later adopted industrywide.

In the 1990s, our pilots developed Required Navigation Performance (RNP) to overcome terrain and weather challenges in Juneau. Together with the FAA, we reduced missed approaches by 75% and dramatically improved reliability for people who depend on us. RNP is a high-fidelity version of Performance-Based Navigation (PBN), which is used globally but remains underutilized in the U.S.

We also use AI to help dispatchers and pilots choose the best routes. These tools save fuel, shorten flight times and improve on-time performance. One system we use, “Flyways AI” by Airspace Intelligence, constantly analyzes weather, traffic and other factors to recommend the most efficient path. Another tool, Assaia, helps improve aircraft ground turns at the gate. In 2024 alone, we saved 6.4 million gallons of fuel through operational efficiencies.

These are just some examples, but let’s ask some bigger questions: 

  • What if the FAA leveraged existing technology on modern aircraft AND used software that could optimize the flow of aircraft across the whole system, across all airlines and operators? And what if we harnessed the latest AI and machine learning technology? 
  • What if the time you spend travelling in seat 23C from SEA to JFK is shorter with minimal time on the ramp and taxiways?

If we introduced better data and technology into flow management systems, we could improve efficiency, evolve separation rules, burn less fuel and increase capacity, all while maintaining safety as our highest priority.

It’s time for bold, concurrent actions:

  • Set clear goals, like reducing flight times.
  • Fix the basics, from staffing to weather-related infrastructure in rural areas.
  • Embrace and foster proven tech to optimize air traffic flow.
  • Foster collaboration across government, industry and labor.

Complexity demands concurrent and timely action 

Let’s fix what’s needed today — physical infrastructure, communications systems, and staffing — while also creating a dramatic evolution in how we manage air traffic. Modern aircraft can fly precise routes and arrive at exact times. Commercial airlines are already using real-time data tools and artificial intelligence to optimize flight planning. Our ATC system should be able to fully leverage these advancements.

It would be easy for government and industry to miss this moment of transformation, given the monumental nature of the task at hand to fix the fundamentals. Let’s not allow that to happen. Instead, as a country, let’s simultaneously leverage technology to rapidly optimize the efficiency, capacity and safety of our skies.  

Modernizing ATC isn’t just about moving airplanes. It’s about reclaiming time and building infrastructure that serves everyone, everywhere. The right tools exist and the right leaders are in place. Let’s step up and meet the moment. 

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

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Warren Buffett: Business titan and cover star

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Warren Buffett’s face—always smiling, whether he’s slurping  a milkshake, brandishing a lasso, or palling around with fellow multibillionaire Bill Gates—has graced the cover of Fortune more than a dozen times. And it’s no wonder: Buffett has been a towering figure in both business and 

investing for much of his—and Fortune’s—95 years on earth. (The magazine first hit newsstands in February 1930; Buffett was born that August.) As Geoff Colvin writes in this issue, Buffett’s investing genius manifested early, and he bought his first stock at age 11. By Colvin’s calculations, over the 60 years since Buffett took control of his company, Berkshire Hathaway, its returns have outpaced the S&P 500 by more than 100 to one.  

Buffett has always had a special relationship with Fortune, particularly with legendary writer and editor Carol Loomis, who profiled him many times, and to whom he broke the news of his paradigm-shifting moves in philanthropy in 2006 and 2010. The end of an era is upon us, as Buffett on Dec. 31 will step down from his role as Berkshire’s CEO. We’re grateful to have been along for the ride. 

Warren Buffett on the cover of Fortune in 2009 and 2010.

Cover photographs by David Yellen (2009), and Art Streiber (2010)

Warren Buffett on the cover of Fortune in 2003 and 2006.

Cover photographs by Michael O’Neill (2003), and Ben Baker (2006)

Warren Buffett on the cover of Fortune in 2001 and 2002.

Cover photographs by Michael O’Neill

Warren Buffett on the cover of Fortune in 1986 and 1998.

Cover photographs by Alex Kayser (1986) and Michael O’Neill (1998)



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Kimberly-Clark exec says old bosses would compare her to their daughters when she got promoted

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Women have their own unique set of challenges in the workforce; the “motherhood penalty” can set them back $500,000, their C-suite representation is waning, and the gender pay gap has widened again. One senior executive from $36 billion manufacturing giant Kimberly-Clark knows the tribulations all too well—after all, she’s one of few women in the Fortune 500 who holds the coveted role. 

Tamera Fenske is the chief supply chain officer (CSCO) for Kimberly-Clark, who oversees a massive global team of 22,665 employees—around 58% of the global CPG manufacturer’s workforce. She’s in charge of optimizing the company’s entire supply chain, from sourcing raw materials for Kimberly-Clark products including Kleenex and Huggies, to delivering the final product into customers’ shopping carts. 

It’s a job that’s essential to most top businesses operating at such a massive scale; around 422 of the Fortune 500 have chief supply chain officers, according to a 2025 Spencer Stuart analysis. However, most of these slots are awarded to white men; only about 18% of executives in this position are women, and 12% come from underrepresented racial and ethnic backgrounds. It’s one of the C-suite roles with the least female representation, right next to chief financial officers, chief operating officers, and CEOs. 

In fact, Fenske is one of just 76 Fortune 500 female executives who have “chief supply chain officer” on their resumes. However, the executive tells Fortune it’s an unfortunate fact she “doesn’t think about” too often—if anything, it motivates her further.

“Anytime someone tells me I can’t do something, it makes me want to work that much harder to prove them wrong,” Fenske says. 

The first time Fenske noticed she was one of few women in the room

Fenske has spent her entire life navigating subjects dominated by men—something she didn’t even consider until college. 

Her father, aunts, uncles, and grandfather all worked for Dow Chemical, so she grew up in a STEM-heavy household. Naturally, she leaned into math and science as well, eventually pursuing a bachelor’s in environmental chemical engineering at Michigan Technological University. It was there that her eyes first opened to the reality that she was one of few women in the room. 

“It definitely was going to Michigan Tech, where I first realized the disparity,” Fenske said, adding that there was around an eight-to-one male-to-female ratio. “As you continue through the higher levels and the grades, it becomes even more tighter, especially as you get into your specialized engineering.” 

Once joining the world of work, it wasn’t only Fenske who noticed the lack of women in senior roles—some bosses would even point it out. 

The Fortune 500 boss is paying it forward—for both men and women

After Fenske graduated from Michigan Tech, she got her start at $91 billion manufacturer 3M: a multinational conglomerate producing everything from pads of Post-It notes to rolls of Scotch tape. Fenske was first hired as an environmental engineer in 2000. Promotion after promotion came, but all people could seem to focus on was her gender.

“It would come to light when I moved relatively quickly through the ranks. Some of my bosses would say, ‘You’re the age of my daughter,’ and different things like that. ‘You’re the first woman that’s had this role at this plant or in this division,’” Fenske recalls. Over the course of 2 decades, she rose through the company’s ranks to the SVP of 3M’s U.S. and Canada manufacturing and supply chain. 

And anytime she was asked about her gender? She’d flip the questions back at them while standing her ground. “I would always try to spin it a little bit and ask them questions like, ‘Okay, so what is your daughter doing?’…I always try to seek to understand where they are coming from, but then also reinforce what brought me to where I am.”

Now, three years into her current stint as Kimberly-Clark’s CSCO, the 47-year-old is paying it back—but not just to the women following in her footsteps.

“I never saw myself as necessarily a big, ground-breaker pioneer, even though the statistics would tell you I was,” Fenske says. “I tried to give back to women and men, to be honest. Because I think men [are] one of the strongest advocates for women as well. So I think we have to teach both how to have that equal lens and diverse perspective.”



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SpaceX to offer insider shares at record-setting $800 billion valuation

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SpaceX is preparing to sell insider shares in a transaction that would value Elon Musk’s rocket and satellite maker at as much as $800 billion, people familiar with the matter said, reclaiming the title of the world’s most valuable private company. 

The details, discussed by SpaceX’s board of directors on Thursday at its Starbase hub in Texas, could change based on interest from insider sellers and buyers or other factors, said some of the people, who asked not to be identified as the information isn’t public. SpaceX is also exploring a possible initial public offering as soon as late next year, one of the people said. 

Another person briefed on the matter said that the price under discussion for the sale of some employees and investors’ shares is higher than $400 apiece, which would value SpaceX at between $750 billion and $800 billion. The company wouldn’t raise any funds though this planned sale, though a successful offering at such levels would catapult it past the record of $500 billion valuation achieved by OpenAI in October.

Elon Musk on Saturday denied that SpaceX is raising money at a $800 billion valuation without addressing Bloomberg’s reporting on the planned offering of insiders’ shares. 

“SpaceX has been cash flow positive for many years and does periodic stock buybacks twice a year to provide liquidity for employees and investors,” Musk said in a post on his social media platform X. 

The share sale price under discussion would be a substantial increase from the $212 a share set in July, when the company raised money and sold shares at a valuation of $400 billion. The Wall Street Journal and Financial Times earlier reported the $800 billion valuation target.

News of SpaceX’s valuation sent shares of EchoStar Corp., a satellite TV and wireless company, up as much as 18%. Last month, EchoStar had agreed to sell spectrum licenses to SpaceX for $2.6 billion, adding to an earlier agreement to sell about $17 billion in wireless spectrum to Musk’s company.

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The world’s most prolific rocket launcher, SpaceX dominates the space industry with its Falcon 9 rocket that lifts satellites and people to orbit.

SpaceX is also the industry leader in providing internet services from low-Earth orbit through Starlink, a system of more than 9,000 satellites that is far ahead of competitors including Amazon.com Inc.’s Amazon Leo.

Elite Group

SpaceX is among an elite group of companies that have the ability to raise funds at $100 billion-plus valuations while delaying or denying they have any plan to go public. 

An IPO of the company at an $800 billion value would vault SpaceX into another rarefied group — the 20 largest public companies, a few notches below Musk’s Tesla Inc. 

If SpaceX sold 5% of the company at that valuation, it would have to sell $40 billion of stock — making it the biggest IPO of all time, well above Saudi Aramco’s $29 billion listing in 2019. The firm sold just 1.5% of the company in that offering, a much smaller slice than the majority of publicly traded firms make available.

A listing would also subject SpaceX to the volatility of being a public company, versus private firms whose valuations are closely guarded secrets. Space and defense company IPOs have had a mixed reception in 2025. Karman Holdings Inc.’s stock has nearly tripled since its debut, while Firefly Aerospace Inc. and Voyager Technologies Inc. have plunged by double-digit percentages since their debuts.

SpaceX executives have repeatedly floated the idea of spinning off SpaceX’s Starlink business into a separate, publicly traded company — a concept President Gwynne Shotwell first suggested in 2020. 

However, Musk cast doubt on the prospect publicly over the years and Chief Financial Officer Bret Johnsen said in 2024 that a Starlink IPO would be something that would take place more likely “in the years to come.”

The Information, citing people familiar with the discussions, separately reported on Friday that SpaceX has told investors and financial institution representatives that it’s aiming for an IPO of the entire company in the second half of next year.

Read More: How to Buy SpaceX: A Guide for the Eager, Pre-IPO

A so-called tender or secondary offering, through which employees and some early shareholders can sell shares, provides investors in closely held companies such as SpaceX a way to generate liquidity.

SpaceX is working to develop its new Starship vehicle, advertised as the most powerful rocket ever developed to loft huge numbers of Starlink satellites as well as carry cargo and people to moon and, eventually, Mars.



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