Connect with us

Business

AI search engine Perplexity wants to create the next great shopping experience. It believes a small startup can help

Published

on



In the fall, the AI-powered search engine Perplexity began rolling out a shopping assistant and checkout experience that it hopes will shrink the time for users between discovering a new product on its service and buying it.

Now the company is working with a Seattle-based tech startup called Firmly.ai to help it make it easier for just about any online brand, big or small, to start selling goods directly through Perplexity’s shopping results.

In an exclusive interview with Fortune, Perplexity chief business officer Dmitry Shevelenko said more than 150 ecommerce merchants have expressed interest in selling goods through the AI search platform since the company began rolling out its shopping tools in November.

But in order to expand the Perplexity shopping experience to thousands of online retailers and brands or more, it needed a technology partner that could help the company easily connect with all of them through a single integration that provides users a good checkout experience while online retailers still control the customer data and the transaction itself.

“It lets us focus on building the best user experience and not have to get as deep into the weeds on the merchant checkout,” Shevelenko said.

For many years, some of the largest consumer internet companies—from Google to Instagram to Pinterest to Twitter—experimented with trying to turn their users’ attention into direct merchandise sales, with little to no success. Some, including Google and Pinterest, ended up giving up on their attempts. But more recently, interest in the idea of enabling internet users to buy products wherever they discover them—even if it’s not on an ecommerce site like Amazon or a retailer’s own website—has reignited with the help of a certain blockbuster video-sharing app that is also selling billions in merchandise annually on behalf of retailers and e-commerce brands, big and small.

“People want instant gratification,” said Kumar Senthil, CEO of Firmly.ai, whose backend technology helps power these buy-anywhere experiences. “TikTok has brought that kind of mindset; they just want to buy it and don’t care to go through 15 clicks to do it.”

Perplexity’s Shevelenko declined to offer specifics about the popularity of the company’s new shopping features other than saying that shopping-related queries have increased by fivefold since the November launch. He added that the AI search startup is still working through the best ways to surface product recommendations without turning its users off.

“Sometimes people are doing research where they aren’t looking to make a purchase,” he told Fortune, “and if you’re hitting them over the head with, ‘Buy this, buy this,’ you might rub some users the wrong way.”

Perplexity isn’t taking a cut of sales made through its search results, so retailers that sell through the Firmly integration will receive all the proceeds of each purchase. And Shevelenko implied that it plans to stick with this approach long-term.

“It’s important that users trust our intentions,” Shevelenko said. “Something that is a broader problem with a lot of consumer internet services is that people have just lost trust in results algorithms

While Shevelenko didn’t directly call out Perplexity’s main legacy competitor Google, his boss certainly has.

“Native transactions are the best way to go after the AdWords revenue,” Perplexity CEO Aravind Srinivas said on X this week, referencing Perplexity’s choice to integrate purchases directly into its search engine versus Google’s practice of auctioning off sponsored search results to retailers that want to attract shoppers. But, he cautioned, “It will take a while to get right and make it seamless.”

And the would-be Google rival is betting that Firmly will help it get there.

This story was originally featured on Fortune.com



Source link

Continue Reading

Business

EU will respond firmly to US tariffs but still open to ‘compromise,’ German chancellor says

Published

on



German Chancellor Olaf Scholz on Sunday said the EU would respond firmly to tariffs announced by US President Donald Trump but stressed the bloc was also open to compromise.

“It is clear that we, as the European Union… will react clearly and decisively to the United States’ tariff policy,” Scholz said ahead of the opening of a trade fair in Hanover.

But the bloc was “always and at all times firmly prepared to work for compromise and cooperation”, he said.

“I say to the US: Europe’s goal remains cooperation. But if the US leaves us no choice, as with the tariffs on steel and aluminum, we will respond as a united European Union,” Scholz said.

Trump has announced sweeping tariffs on the United States’ allies and adversaries, including a 25-percent levy on auto imports starting next week.

A 25-percent US tariff on steel and aluminium from around the world came into effect in mid-March, with EU countermeasures set to begin in April.

As a major car manufacturer and exporter, Germany could be hit particularly hard by the auto tariffs and they were the subject of a visit to Washington by Finance Minister Joerg Kukies last week.

Germany has vowed a tough response to the tariffs, with a government spokesman insisting that “nothing is off the table”.

However, Italian Prime Minister Giorgia Meloni struck a more conciliatory tone on Saturday, calling for a “reasoned” approach to the escalating dispute.

EU chief Ursula von der Leyen also previously said she “deeply” regretted the US auto tariffs and the EU would “continue to seek negotiated solutions”.

Scholz on Sunday also insisted Canada was an independent country, responding to repeated comments by Trump that it should become the 51st US state.

“Canada is a proud, independent nation, Canada has friends all over the world and especially here in Germany and Europe,” he said at the Hanover trade fair.

Canada is a special guest at the event, which officially opens on Monday.

This story was originally featured on Fortune.com



Source link

Continue Reading

Business

Companies are slashing their earnings forecasts as consumer confidence about the future reaches 12-year low

Published

on



  • While spending continued to increase in February, income grew even more, lifting the savings rate and indicating more caution among Americans. As growth slows down, some businesses are slashing their earnings forecasts amid consumer behavior concerns.

As confidence in the economic outlook fades, consumers are slowing their spending, and businesses are lowering their earnings forecasts.

Personal income jumped 0.8% last month, while spending increased 0.4%, contributing to a boost in the savings rate to 4.6%. That’s the highest since June 2024 and signals shoppers are turning more cautious.

“The February spending data confirm a slowdown in consumer activity in the first quarter of 2025,” Comerica Bank Chief Economist Bill Adams said in a note. 

Weak January spending could point to “one-off drags” from LA fires and harsh weather conditions, “but February’s anemic rebound points to a more persistent drag,” he added.

At the same time, consumer confidence is sinking, though sentiment doesn’t translate to actual spending.

The Conference Board’s expectations index in its latest consumer confidence survey fell to a 12-year low. The index plunged to 65.2, which is “well below the threshold of 80 that usually signals a recession ahead.” 

Additionally, the University of Michigan’s consumer sentiment survey released this week tumbled 11%.

“This month’s decline reflects a clear consensus across all demographic and political affiliations,” director of the survey Joanne Hsu said. “Republicans joined independents and Democrats in expressing worsening expectations since February for their personal finances, business conditions, unemployment, and inflation.”

As consumers grow weary of the economic headwinds, companies across industries are feeling the heat.

Some are dropping earnings forecasts while others remain on watch as tariffs, inflation, and consumer behavior impact their business. 

FedEx lowered its full-year forecast for adjusted profit to $18-$18.60 per share from $19 to $20, which is already down from a December forecast for $20-$22. 

During its quarterly earnings call, CFO John Dietrich attributed the lower outlook to “ongoing challenges in the global industrial economy, inflationary pressures, and the uncertainty surrounding global trade policies.”

Delta Air Lines also dropped its earnings projections for the first quarter, now expecting a profit between 30 cents and 50 cents per share, compared to previous appraisals between 70 cents and $1 in January.

According to a regulatory filing in March, Delta said its dimmer guidance was due to lower consumer and corporate confidence caused by increased economic uncertainty, hitting domestic demand.

“Consumers in a discretionary business do not like uncertainty,” Delta CEO Ed Bastian said on CNBC. “And while we do believe this will be a period of time that we pass through, it is also something that we need to understand and get to calmer waters.”

Additionally, American Airlines cut its growth forecasts in March after weaker demand in its domestic leisure segment and continued fallout from the plane crash over the Potomac River in January. The company expects first-quarter revenue to flatten out compared to a year ago, down from its prior forecast of a 3% to 5% increase. 

‘Tariff headwinds’

Elsewhere, other companies are providing disappointing guidance. Lululemon is seeing low consumer sentiment “manifesting itself” into slower foot traffic. The company projects first quarter revenue of $2.34 billion-$2.36 billion, lower than the Street’s expectations of $2.39 billion.

The company conducted a survey with Ipsos earlier this month regarding consumer sentiment, and found “consumers are spending less due to increased concerns about inflation and the economy.”

CFO Meghan Frank said during the earnings call that “tariff headwinds” could lead to slower sales in 2025. In fact, management sees revenue of $11.1 billion-$11.3 billion this year, up modestly from $10.59 billion in 2024 but also below analysts’ expectations for $11.31 billion.

Retail giant Walmart offered a full-year adjusted earnings forecast of $2.50-$2.60 per share, short of Wall Street’s $2.76 per share projection. 

CEO Doug McMillon had also warned about consumer confidence during a Feb. 27 talk at the Economic Club of Chicago. He noted that “budget-pressured” customers were reducing their spending and showing “stressed behaviors.”

American Eagle said it’s been impacted by the spending slowdown and estimates a $5 million-$10 million economic hit from tariffs on China for its fiscal year.

CEO Jay Schottenstein said a “fear of the unknown” is contributing to “less robust demand.”

“Not just tariffs, not just inflation, we see the government cutting people off,” he added. “They don’t know how that’s going to affect them.”

This story was originally featured on Fortune.com



Source link

Continue Reading

Business

Dollar’s future in balance as world asks what US promise is worth

Published

on

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.



Source link

Continue Reading

Trending

Copyright © Miami Select.