Connect with us

Business

AI improves both individual and team performance, new study finds. Will companies draw the right lessons from it?

Published

on



Hello and welcome to Eye on AI. In this edition: A new study suggests AI can be a team player…OpenAI promotes its COO while CEO Sam Altman shifts focus…Apple shakes up its AI team amid frustration over delayed Apple Intelligence features…a revolutionary new AI weather forecasting method…and AI transforms architecture.

Evidence of AI’s positive impact on productivity continues to mount. But while many executives view AI as ultimately a substitute for human labor, hoping it will eventually fully automate tasks and save on headcount, the data suggests that this is not the best way to think about the technology. Yes, in a few cases, AI can fully automate some tasks. But in most cases, today’s AI systems—including the so-called “AI agents” from the likes of Salesforce, ServiceNow, Microsoft, and Google—aren’t yet capable or reliable enough to do this. Instead, AI systems should be thought of as a complement to human labor—a way to lift the performance of people, not to replace them.

The latest support for this view comes from a fascinating study by a group of researchers—from Harvard, the University of Pennsylvania’s Wharton School of Business, ESSEC Business School in France, and consumer products giant Procter & Gamble—and published as a working paper on the research repository SSRN. (The authors include Wharton’s Ethan Mollick, who has attracted a huge social media following for his tips on how to use AI effectively in business.)

In 2024, the researchers conducted a one-day virtual product development workshop at P&G, with the process designed to mirror the one that consumer products behemoth famously uses—except this time with an AI twist. In particular, this workshop involved the “seed” stage of product development—which is about brainstorming lots of possible new product ideas and incubating them to the point where a decision can be made on whether to test them at a larger scale. P&G normally assigns two-person teams consisting of one Commercial operations person and one R&D expert to work together on brainstorming ideas. In this case, the researchers took 776 P&G employees from Commercial and R&D and randomly assigned them to do one of the following: work alone; work alone but with access to a generative AI assistant based on OpenAI’s GPT-4 model; work in the usual two-person brainstorming team consisting of one Commercial and one R&D person; or work in the usual two-person configuration but with access to the AI assistant.

The groups were then tasked with coming up with new ideas for consumer products in the various P&G divisions in which they worked (baby care, feminine care, grooming, and oral care). These ideas were then assessed by human judges with both relevant business and technology expertise.

AI lifts individual performance—by a lot 

Two heads are generally better than one, so it is perhaps not surprising that individuals working alone and without access to AI did the worst. But it turned out that individuals assisted by AI performed, on average, better than two-person teams without AI. In fact, the performance of these AI-assisted individuals was not statistically better than two-person teams working with AI. This might lead one to conclude that AI can indeed be a good substitute for human labor—enabling a company like Procter & Gamble to reduce its two-person product teams to just single individuals brainstorming with the help of AI. 

There were some other big benefits to the individuals working with AI, too. Individuals working with AI were able to work faster—taking more than 16% less time to come up with an idea compared to people working without AI, while teams working with AI were about 12% faster. 

Working with AI was also better than “bowling alone”—individuals reported more positive emotions and fewer negative ones during the product ideation process than the unassisted lone wolves.

Importantly, people working alone tended to come up with ideas that fit primarily into their professional silos—commercial people favoring product innovations that were mostly about novel commercial ideas (changes in branding, packaging, or marketing strategy) while the R&D specialists favored technological innovations. But when assisted by AI, these individuals achieved blended approaches, combining both technical innovation and commercial innovation—just like the human-human pairings did. “This suggests AI serves not just as an information provider but as an effective boundary-spanning mechanism, helping professionals reason across traditional domain boundaries and approach problems more holistically,” the researchers wrote.

Helping teams to be extraordinary

But, before you jump to the conclusion that AI should be used to reduce team sizes, it is important to point out perhaps the most interesting finding of the whole study: The two person teams working with AI produced far more ideas that the human experts rated as “exceptional”—the 10% that they judged most likely to lead to truly breakout products. And the human teams assisted by AI also reported the most enjoyment from working on the task, compared to the other groups.

Blogging about the findings, Mollick wrote that “organizations have primarily viewed AI as just another productivity tool, like a better calculator or spreadsheet,” but that employees were often using “AI for critical thinking and complex problem solving, not just routine productivity tasks.” AI could be seen as another member of the team—as a collaborator—not just another tool, he wrote. “Companies that focus solely on efficiency gains from AI will not only find workers unwilling to share their AI discoveries for fear of making themselves redundant but will also miss the opportunity to think bigger about the future of work,” he wrote. He encouraged organizations to reimagine work and management structures, not just seek to automate existing processes.

I am sure this is correct. Unfortunately, the temptation for many managers will be to grab at the obvious labor and time savings AI offers, since there is an obvious and immediate pay-off in labor savings. It will take braver executives to argue for keeping people in place but using AI to empower them to be exceptional.

With that, here’s the rest of this week’s AI news. 

Jeremy Kahn
jeremy.kahn@fortune.com
@jeremyakahn

Before we get to the news, if you’re interested in learning more about how AI will impact your business, the economy, and our societies (and given that you’re reading this newsletter, you probably are), please consider joining me at the Fortune Brainstorm AI London 2025 conference. The conference is being held May 6-7 at the Rosewood Hotel in London. Confirmed speakers include Cohere CEO Aidan Gomez, Mastercard chief product officer Jorn Lambert, eBay chief AI officer Nitzan Mekel, Sequoia partner Shaun Maguire, noted tech analyst Benedict Evans, and many more. I’ll be there, of course. I hope to see you there too. You can apply to attend here.

And if I miss you in London, why not consider joining me in Singapore on July 22 and 23 for Fortune Brainstorm AI Singapore. You can learn more about that event here.

This story was originally featured on Fortune.com



Source link

Continue Reading

Business

Trump sets auto tariffs at 25%, drawing swift backlash. ‘The tariffs announced today will harm—not help,’ says world’s largest business association.

Published

on



  • Auto stocks including General Motors and Stellantis tumbled as manufacturers awaited President Trump’s latest tariff announcement on Wednesday. The Dow Jones U.S. auto manufacturers index dropped 5% while Elon Musk’s Tesla was down 5.6%. Industry estimates pegged the price increases as high as $10,000 due to the impact from the levies. 

President Trump pushed ahead with new tariffs on foreign-made cars and light trucks of 25%, he announced from the Oval Office on Wednesday. The new tariffs will launch on April 2 “and we’ll start collecting on April 3,” said Trump, adding the levies would not hit cars built in the U.S. 

“This is going to lead to the construction of a lot of plants, in this case, a lot of auto plants,” said Trump during the press conference. Trump said he expected the tariffs would fuel an increase in auto manufacturing in the U.S. that would push consumer prices down. He also suggested the White House might move ahead with plans to allow consumers to deduct interest payments on auto loans from tax bills if the car is manufactured in the U.S.

“I think our automobile business will flourish like it’s never flourished before,” said Trump. He said “very strong” policing would go along with the 25% auto tariffs. “This is permanent. 100%,” said Trump.

The tariffs were initially set to take effect on March 4, but Trump later announced adjustments on imports from Canada and Mexico to lessen the squeeze on American automotive manufacturers and give them time to prepare. The administration had imposed 25% import levies on goods from Canada and Mexico but allowed the pause for cars and goods traded through the North American USMCA trade agreement. Trump then set a deadline of April 2 for announcing additional reciprocal tariffs and tariffs on cars imported into the U.S., but he reversed course and dropped the tariff announcement a week early. 

The one-month grace period on the 25% tariffs on cars and car parts came after Trump talked to representatives from Ford, General Motors, and Stellantis. Trump also expanded the grace period for other goods from Mexico and Canada. At the time, Trump told companies to “start investing, start moving, shift production here.”

However, experts have said that extending tariffs to auto parts with steel and aluminum will lead to hefty costs for consumers, auto manufacturers and their suppliers. Furthermore, adjusting a manufacturing supply chain often takes years, not weeks, experts have said. Roughly one in five cars and trucks sold in the U.S. were built in Canada or Mexico, the Associated Press reported. In 2024, the U.S. imported $79 billion worth of vehicles from Mexico and $31 billion more from Canada. As for auto parts, $81 billion worth of imports originated in Mexico and $19 billion from Canada. 

“The tariffs announced today will harm — not help — the US auto industry, endanger many American jobs, and lead to a hollowing out of auto manufacturing in the United States,” John Murphy, Senior Vice President at the U.S. Chamber of Commerce, told Fortune. “These auto tariffs come on top of tariffs on steel, aluminum, and goods from Canada and Mexico.  With additional reciprocal tariffs expected on April 2, the stacked tariffs on the auto sector are formidable.”

Ken Kim, a senior economist at KPMG, wrote in a Wednesday note that orders for vehicles and parts had jumped 4% in February, the most significant rise in three years. The rise was due to front running in the auto industry to lock in prices before the tariffs could take effect. Industry estimates pegged the price increase on new vehicles in a range from about $2,000 to $10,000 or more, which would represent a 20% increase on the average transaction price of $48,500, Kim wrote. 

“Consumers are already reeling from elevated inflation,” Kim wrote. “Talk about sticker shock.”

Overall, spending dropped 0.3% in February, the most meaningful decline in seven months, according to Kim, and it’s due to the uncertain economic outlook. 

“The drop could be an early indication that business leaders are pulling back on future capital spending due to the uncertain tariff environment.

According to Scott Lincicome, vice president of general economics at the libertarian think tank Cato Institute, automotive tariffs would not only raise prices on cars, but they would hurt U.S. based automakers. It’s long been acknowledged by auto industry experts that free trade and investment have fueled growth and stability of the auto industry since the 1990s, he wrote. 

“This is why, when Trump threatened new tariffs on automotive goods in 2018, basically every major U.S. business group—the Alliance of Automobile Manufacturers (which includes Detroit automakers), the Association of Global Automakers, the Motor and Equipment Manufacturers Association, the National Association of Manufacturers, the U.S. Chamber of Commerce, and the Business Roundtable—opposed them, as did all the automakers located here.”

This story was originally featured on Fortune.com



Source link

Continue Reading

Business

Experts warn Americans’ pessimism about business conditions has driven confidence to a level that typically indicates an impending recession

Published

on



  • Consumer confidence fell for the fourth consecutive month, and consumers’ outlook on business conditions and their own income fell to the lowest level in 12 years. The Conference Board says confidence has fallen “well below the threshold…that usually signals a recession ahead.”

The Conference Board released its latest Consumer Confidence Survey on Tuesday, which revealed consumer confidence fell for the fourth consecutive month.

Notably, the Conference Board’s Expectations Index—which is based on consumers’ short-term outlook for income, business, and labor market conditions—fell to 65.2, the lowest level in 12 years “and well below the threshold of 80 that usually signals a recession ahead.”

“Consumers’ expectations were especially gloomy, with pessimism about future business conditions deepening and confidence about future employment prospects falling to a 12-year low,” Stephanie Guichard, senior economist of global indicators at the Conference Board, wrote in a statement. “Meanwhile, consumers’ optimism about future income—which had held up quite strongly in the past few months—largely vanished, suggesting worries about the economy and labor market have started to spread into consumers’ assessments of their personal situations.”

Compared to February, fewer consumers in March expected their incomes to increase—and conversely, more people expected their income to actually decrease going forward. Their outlook for the labor market at large also deteriorated, with fewer people expecting more jobs to be available and more people expecting business conditions to worsen.

“Comments on the current administration and its policies, both positive and negative, dominated consumers’ write-in responses on what is affecting their views of the economy,” the Conference Board said. 

March’s big drop in consumer confidence was driven largely by people over 55 years old, followed by those between 35 and 55.

Notably, this pessimism extended to the stock market, where expectations turned negative for the first time since 2023. Markets experienced a massive selloff earlier this month amid tariff uncertainty, which erased all of the S&P 500’s post-election gains.

“In March, only 37.4% expected stock prices to rise over the year ahead—down nearly 10 percentage points from February and 20 percentage points from the high reached in November 2024,” Guichard said. For what it’s worth, what consumers are experiencing appears to match the sentiment on Wall Street, where many economists expecting the Trump administration to pursue “an exceptionally pro-growth agenda” are now feeling distressed amid the heightened risks of a recession.

Consumers are also more worried about inflation than they were in February, remaining particularly “concerned about high prices for key household staples like eggs and the impact of tariffs.” The Commerce Department in February said Americans sharply cut back on spending amid concerns about tariffs’ effects on the economy. On Wednesday, Chicago Fed President Austan Goolsbee warned that inflation will be a self-fulfilling prophecy if businesses start baking consumers’ fears into their own forecasts.

The Conference Board will release its next report on consumer confidence on April 29.

This story was originally featured on Fortune.com



Source link

Continue Reading

Business

Olympus Partners Fund VIII raises $3.5 billion, CEO warns of trade war storm

Published

on

Olympus Partners has $4 billion to invest after the middle market private equity firm wrapped up fundraising for its latest flagship fund. The firm said Wednesday that its eighth pool came in at $3.5 billion, and jumped to $4 billion with the inclusion of coinvestments from its LPs and expected reinvestments, according to a March 26 letter to Olympus investors. Olympus had set a $4 billion hard cap for Fund VIII, the maximum the fund was permitted to raise from investors.

Olympus spent roughly a year marketing for its eighth pool, which raised 15% more than its prior fund. Olympus Growth Fund VII collected $3.04 billion in late 2017.

Earlier this month, Fortune reported that Olympus fund VIII had raised $2.87 billion.

Olympus is the PE firm from Chairman and CEO Rob Morris, who is also its founder. The firm invests in business services, food services, consumer products, healthcare services, financial services, industrial services and manufacturing. Since launching in 1988, Olympus has raised $12 billion in capital. The firm has also returned $6 billion to investors over the past three years, including $3 billion in 2024, Fortune has reported.

Morris, in the letter, discussed the tariff-driven policy of the Trump administration, which has caused rampant stock market volatility, and fears of a recession. Morris said private equity managers should do their best to avoid the “incoming missiles” of tariffs. For businesses with a supply chain heavily dependent on tariff targets, he advised diversifying to safer geographies or pursuing tariff exempted alternatives. “There are many other tactical moves, but no foolproof plan to completely avoid the economic storm a trade war could ignite,” Morris wrote in the letter.

Fund VIII began investing in January and has so far completed two transactions. In January, Olympus acquired Accelevation, a provider of infrastructure products and services to the data center market, for $455 million. The PE firm also scooped up generic drug maker PAI Pharma for $605 million in February.  The deals were “the fastest Olympus has purchased two investments at the advent of a Fund,” according to the letter.

This story was originally featured on Fortune.com



Source link

Continue Reading

Trending

Copyright © Miami Select.