French company Arcads.ai, set up two years ago and specialised in software solutions producing AI-generated promotional videos for social media, has raised $16 million in a funding round designed to bolster its expansion.
Romain Torres and Dylan Fournier – Arcads.ai
Arcads.ai founders Dylan Fournier and Romain Torres carried out the funding round with Eurazeo, alongside Alpha Intelligence Capital and via the Sequoia investment fund’s Scout programme.
Arcads.ai offers digital solutions enabling users to produce videos entirely generated by AI in 35 languages. The videos appear to have been made by influencers, but instead feature “AI actors.” Arcads.ai is positioned within the fast-growing user-generated content sector, featuring myriad influencers creating videos that promote consumer brands, which in turn play an active role in disseminating such third-party-generated content.
The company’s solutions allow brands and content creators to produce videos (for example product tests, fittings and unboxing) much more quickly, skipping the shooting and editing phases and aligning the content with themes trending on social media, especially TikTok and Instagram.
Arcads.ai has seven employees, and claims to have over 6,000 client companies and to generate over 100,000 videos per month. Fournier has indicated on social media that Arcads.ai’s revenue has grown from zero to $13 million in 18 months, and it is set to reach the $100 million mark “in the coming months.”
The next edition of Who’s Next will take place from January 17 to 19, 2026 in Paris, in a format reinvented by WSN. Hall 7 at Porte de Versailles now hosts Room 0126, a new concept bringing together five trade shows: Who’s Next, Bijorhca, Shoppe Object Paris, Salon International de la Lingerie, and Interfilière Paris.
Who’s Next January 2026 floor plan – DR
For Who’s Next, this winter edition aims to meet the immediate needs of multi-brand retailers by organising a clearer separation between ready-to-wear and accessories. “For over 30 years, WSN has been committed to supporting independent retailers. Once again, we are offering them far more than a trade show: a place for exchange, learning, inspiration, and the creation of a business model that fully suits them,” explains Frédéric Maus, CEO of WSN. Who’s Next sits at the heart of the group’s approach; over the past ten years, WSN has gone from organising two events a year to 12.
The organisers explain that the new allocation of space responds to the way retailers now build their assortments around complete silhouettes combining statement pieces with high-volume products. Several players are consolidating their presence, including DK Company with Ichi and B Young, La Fée Maraboutée and Shaft, which is expanding its premium denim offer. Save The Duck is using the show to introduce its womenswear line, while new entrants from retail, such as I Am Active Studios, illustrate the growing shift of consumer-facing concepts towards wholesale. In the Brut Icon space, Outré presents a wardrobe designed for clients seeking distinctive brand universes, confirming the market’s appetite for more assertive identities.
A multi-level show
To accompany these developments, the show’s layout at Porte de Versailles has been reimagined around a Hall 7 transformed into an imaginary hotel, structured by thematic floors. The visitor journey begins with a lobby, then continues into suites devoted to materials, jewellery, design, and accessories, before culminating in a rooftoparea dedicated to fashion and beauty. This scenography clearly delineates the different worlds and makes it easier for buyers to navigate the expanded offering.
The Impact and Neonyt Paris hub affirms its role as a platform dedicated to responsible initiatives. For three days, committed designers, researchers, associations, upcycling experts, and materials-innovation studios present their work in a space structured as a professional hub. Fashion Green Hub showcases its support tools, while the podcast La Seconde Vintage records discussions on second-hand. Biofluff and the Quatre Pattes association address issues linked to textile innovation and the impact on animals. Studio Griffé demonstrates how leveraging archives can be integrated into product strategy, and the HURIYA association organises an upcycling workshop enabling pieces to be transformed on site.
Bijorhca, owned by the BOCI federation and operated by WSN, dedicates this edition to a theme centred on love, which shapes the entire scenography and editorial line. Independent designers, manufacturers, established houses, and stone suppliers present their collections, offering a seasonal overview of jewellery.
Shoppe Object Paris confirms the evolution of fashion retail towards a broader lifestyle proposition. The newcomer brings together an international selection spanning decoration, ceramics, stationery, lifestyle, textiles, and fragrances, meeting the needs of concept stores that now curate their universes beyond apparel.
This year, Salon International de la Lingerie and Interfilière Paris strengthen their connection. Interfilière remains the focal point for materials, bringing together lace, embroidery, technical jerseys, innovative fibres, and textile solutions. The expanded “Sourcing & Solutions” pathway supports brands across categories- ready-to-wear, lingerie, accessories- in structuring their product projects. This continuity between upstream and downstream offers a complete view of the value chain, from raw material to finished product.
WSN is also showcasing its WSN Academy. In a space designed as a bar-library, the WSN Academy offers a programme of 30-minute masterclasses and individual meetings. Speakers come from across the ecosystem: experts from the French Women’s Ready-to-Wear Federation, Fashion Ecosystem specialists, retail consultants, data analysts, fashion lawyers, experts in marketplaces, branding, and AI applied to commerce and creation. This support addresses the needs of retailers who are simultaneously dealing with purchasing, merchandising, digital communication, financial management, and new regulations.
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The website of ultra-fast-fashion giant Shein won’t be closed down in France during the year-end festivities. In the early afternoon of Friday December 19, a French court has rejected the government’s request for a three-month suspension of Shein, following the discovery of illicit products on the Singapore-based marketplace.
Shein
The public prosecutor’s statements during the hearing of December 5, indicating that a total ban on the site would be disproportionate in terms of EU jurisprudence, did suggest that the court’s decision would go in that direction. But it remains a setback for the French government which, two weeks ago, in a post-hearing statement, reiterated it expected Shein to be heavily sanctioned.
The Paris court has turned down the government’s request for tough measures, pursuant to article 6-3 of the law safeguarding trust in the digital economy, to be taken against Shein.
The government had asked for the marketplace to be blocked or, at the very least, temporarily suspended, following the discovery on its digital aisles of some products like sex dolls looking like very young girls, category A arms, and banned pharmaceuticals.
At the December 5 hearing, the defence attorneys for Shein condemned what they termed a political “conspiracy.”
Shein admitted the products in question had been on sale, but defended itself by stating that they had been immediately withdrawn following the alert, and that it had then taken appropriate action. Shein, which was founded in China but is now based in Singapore, reckon it had responded adequately, even suspending its French site of its own accord.
After November 5, the only products sold by Shein in France are the clothes in its ultra-low-cost, constantly changing collections, made in China mostly using synthetic fabrics. While the site is carrying out a “complete audit” and is working to correct any “flaws.”
However, so long as the site remains accessible, the regulatory and judicial tussle is far from over. France has also asked the EU to impose sanctions on Shein.
Sportswear specialist Runners Need has partnered with Ochy, the artificial intelligence-powered running analysis app “to bring advanced gait and form assessment to stores across the UK”.
Runners Need
Its introduction marks the first time a UK retailer has offered runners an in-store movement analysis powered entirely by AI and signals “a major step forward for the running industry,” we’re told.
Enhancing the need to embrace cutting-edge technology “to elevate the customer experience and transform the traditional shoe-fitting journey”, Ochy’s platform “transforms this process into a fast, science-backed, and highly accessible experience” delivering “informed results in under a minute”.
The two firms said the new service provides detailed insights into asymmetries, stride mechanics, and shoe compatibility.
Rear-view gait analysis is free within 30 days “when a pair of shoes is purchased online or in-store. For a more comprehensive evaluation, side-view analysis is available for £25, providing deeper insight into running mechanics, including the rear-view assessment at no additional cost. Without a shoe purchase, the rear-view gait analysis is priced £15.
Andy Dopson, head of Retail at Runners Need, said: “Whatever our customers goals are, we want to make sure that they have confidence that their shoes will help them achieve it.”
Politics8 years ago