Smythson has fallen for Paris. The British luxury lifestyle brand, better known as Smythson of Bond Street has launched its latest pop-up at key Paris department store Galeries Lafayette Haussmann.
Smythson
It’s opened in the men’s store in a 31 sq m space, and while it’s only a pop-up, it’s a long-term one that will be open all the way through until June 2026.
The pop-up is located on the ground floor of Galeries Lafayette Men’s store, where customers can explore Smythson’s latest range of men’s large and small leather goods, as well as travel accessories, homewares, games, and a curated selection of bestselling diaries and notebooks.
The brand already has a Paris presence and this latest opening marks Smythson’s second location in Paris, alongside Le Bon Marché.
The opening comes not long after Smythson opened a new concession in Liberty in London. The space is in Liberty’s homewares department on the third floor featuring the brand’s signature diaries, notebooks, and stationery, leather accessories and a curated edit of its bestselling bags. There are also limited-edition Smythson x Liberty products.
A second edit will launched there next month featuring further accessories.
The retail expansion comes just a few months after the business was acquired from Jacques Bahbout’s Tivoli Group by Oakley Capital, a pan-European, mid-market private equity investor.
The new owner said the label will “benefit from Oakley’s proven value-creation strategies and expertise in accelerating international expansion, digitising operations, enhancing brand positioning and digital marketing. Smythson will leverage this investment to prioritise global growth, with a specific focus on the US, Japanese and European markets, whilst continuing to strengthen the UK home market”.
