AFP launches campaign touting early progress from insurance reforms

The Americans for Prosperity Foundation is launching a statewide mail and digital education campaign touting early signs of stabilization in Florida’s property insurance market following a series of reforms.

The organization says the materials are designed to help Floridians understand how recent legislative changes — including curbing excessive litigation, eliminating one-way attorney fees and adding consumer protections — are contributing to a more competitive market for homeowners, families and small businesses.

“Florida’s property insurance crisis called for meaningful reforms,” said Skylar Zander, state director for Americans for Prosperity-Florida.

“We are now seeing that the market has stabilized. Newer insurers are writing property insurance policies in the state, and litigation costs are declining. We are even seeing many Florida homeowners receiving rate decreases to their premiums, helping to ease costs and bring some financial relief to Florida families.”

State lawmakers approved major insurance reforms in 2022 and 2023 as multiple carriers entered receivership or pulled out of Florida, litigation costs soared, and homeowners faced rapid premium increases.

AFP says its new campaign highlights how those changes are already showing results, including reduced legal expenses and more companies returning to the market.

The Foundation plans to continue its education effort, saying the reforms have fostered what it describes as a more stable and sustainable property insurance system.

A sample mailer is below.