Business
Adobe’s CTO is getting more creative on the software maker’s approach to generating ‘safe’ AI tools
Published
5 months agoon
By
Jace Porter
The proliferation of artificial intelligence image and video generators has made it easy for online users to create billions of memes ranging from baby versions of The Real Housewives of Atlanta to humorous takes on the Coldplay kiss cam viral moment just a few days ago.
But these tools have raised serious legal questions about the copyright protection for the assets that these AI models are trained on.
That has resulted in numerous lawsuits being filed by individual artists, Hollywood studios, and media companies, who all assert that some of the most popular AI systems are trained on unauthorized images and videos. Ongoing litigation includes Disney and Universal suing image generation tool Midjourney, the New York Times squaring up against ChatGPT owner OpenAI and Microsoft, and the Wall Street Journal and New York Post versus AI startup Perplexity.
Ely Greenfield, chief technology officer at software maker Adobe’s digital media business, has spent over two years pitching a different path. Ever since the debut of a text-to-image model known as Firefly in March 2023, Adobe has touted the company’s own creative generative AI models that are only trained on content that it has rights to use, including Adobe Stock photos and licensed artistic content.
Firefly’s models have been integrated in Adobe’s suite of apps including Photoshop and Illustrator, and thus far, businesses and individual creators have generated over 26 billion assets. Big names including toy maker Mattel and cosmetics manufacturer Estée Lauder have signed on to Firefly for creative ideation, editing, and asset generation purposes.
“Every piece of content that we train on is something that we have acquired the license of, or that is published under a verifiable and known license,” says Greenfield.
This approach does come with some limitations. If Firefly were asked to generate an image of a Disney cartoon character, like say Mickey Mouse, “it would do a horrible job of it,” concedes Greenfield. “And that’s by design and on purpose.”
Greenfield says that AI tools based on every image found on the internet produce less desired outputs, not just for potentially infringing on IP, but because it is representative of a vast trove of data that doesn’t always have the best quality. “There’s the raw science of how you build the model, but a massive amount of work goes into data curation and preparation,” says Greenfield. “The average piece of content on the internet isn’t necessarily what you want to put in your ad.”
Adobe’s buttoned-up AI approach means the company’s off-the-shelf Firefly offering would have little use to a consumer-facing company like Coca-Cola. But under an enterprise licensing agreement, Adobe says it can train a private version of Firefly that’s exclusively trained on the beverage company’s branding and style.
Since Firefly’s launch, Adobe has had to make some modifications to the images in the company’s asset bank. Early on, generative AI wasn’t great at producing clear images of hands, so Adobe had to reach out to the photographers it works with to get more licensed pictures of hands to train the AI properly.
All Firefly content also goes through a moderation process that includes a mix of human and computer oversight, eliminating harmful images, but also those that may contain sensitive IP. A photographer may have exclusive license to an image that they produced, but if there’s a trademark asset like a Nike Swoosh or Starbucks Siren logo, Adobe will nix the image.
Adobe has lauded the proliferation of Firefly, reporting in the most recent second fiscal quarter ending May 30 that traffic to the Firefly App grew 30% from the prior quarter, with paid subscriptions nearly doubling over the same period.
More recently, Adobe has integrated image and video models from OpenAI, Google, Pika Luma AI, and Runway into the company’s Firefly app.
This runs parallel with the public’s shifting views on the ethical uses of AI, as well as some recent court decisions that AI hyperscalers have won. Anthropic, in one example, saw a ruling go its way last month that said the company could train models using published books without consent from the authors. To be sure, it will be years before the courts resolve these thorny legal matters, and the right use of images, text, and audio assets will almost certainly vary across the globe.
For Adobe, Greenfield says pulling in these partnership models reflected an evolution to how creative professionals are working with AI today. He says that customers want access to a wide variety of AI models, especially as these technologies quickly advance. This is similar to the multi-modal approach most CTOs and chief information officers have embraced when deploying AI coding tools for software developers or the application of other uses of AI in marketing, legal, and communications to improve worker productivity.
Adobe has added content credentials to make it clear to marketers when the assets they are creating are safe to use for commercial production (with Firefly) versus for ideation purposes (the external partner models). Customers have the final say on what path works best for them.
“We have a lot of customers who have different opinions on when to use different types of models and how they feel about commercial safety,” says Greenfield. “A lot of them feel that in ideation, they’re open to using anything.”
John Kell
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Fortune recently unveiled a new ongoing series, Fortune AIQ, dedicated to navigating AI’s real-world impact. Our third collection of stories explores how businesses across virtually every industry are putting AI to work—and how their particular field is changing as a result.
- How Walmart, Amazon, and other retail giants are using AI to reinvent the supply chain—from warehouse to checkout. Read more
- Meet the legacy players and upstarts using AI to reinvent the energy business. Read more
- AI isn’t just entering law offices—it’s challenging the entire legal playbook. Read more
- How a bulldozer, crane, and excavator rental company is using AI to save 3,000 hours per week. Read more
- AI is already touching nearly every corner of the medical field. Read more
NEWS PACKETS
More than 25 companies changed their IT leaders in the last three months. CIO Dive reports on the annual trend of technology leaders being reshuffled at large employers including Home Depot, McDonald’s, Best Buy, and Unum Group, a trend that the trade outlet attributes, in part, to the rapid pace of change in technology innovation. AI tends to come up frequently in these corporate announcements touting a new IT executive hire. Two Fortune 500 companies that announced new IT leaders over the past week, Southern Company and State Street, each highlighted oversight of AI as a key responsibility for these new executives.
ChatGPT’s growth continues to soar. The popular AI chatbot developed by AI hyperscaler OpenAI disclosed it has received 2.5 billion daily prompts from users, including about 330 million from users in the U.S., and up sharply from when CEO Sam Altman disclosed that users sent over 1 billion daily queries in December. News outlets pitted the usage figures against those from Google’s parent company Alphabet, which says the search engine receives 5 trillion queries annually, averaging just under 14 billion daily. That scorching hot growth comes as ChatGPT has faced some troubling headlines over the past week, including reports of outages that affected paying users this week and a report from The Wall Street Journal that linked conversations with ChatGPT to the manic episode of a user that’s on the autism spectrum. Separately, WSJ also reported on the scaled back plans for the $500 billion Stargate joint venture by OpenAI and SoftBank.
Microsoft warns of vulnerability affecting SharePoint. Microsoft quickly moved to issue an emergency fix to close off a vulnerability affecting the company’s SharePoint product, while also warning businesses and governments of active attacks on the popular collaboration software platform. “Anybody who’s got a hosted SharePoint server has got a problem,” said Adam Meyers, senior vice president with CrowdStrike, a cybersecurity firm, in an interview with the Associated Press. “It’s a significant vulnerability.” Over the weekend, Microsoft reported that the attacks (some say they came from China) had applied only to on-premises SharePoint services, not those in the cloud like Microsoft 365. The vulnerability was concerning because it can allow hackers to impersonate users or services even after the SharePoint server is patched, CNBC reported, citing the insights from cybersecurity firm Eye Security, which said it first identified the flaw.
Meta declines to sign EU’s AI Code of Practice. Facebook’s parent company Meta says it won’t sign the code of practice for Europe’s new laws governing AI, claiming the guidelines “introduces a number of legal uncertainties for model developers, as well as measures which go far beyond the scope of the AI Act.” Bloomberg reports that the European Union published the code of practice earlier this month, a voluntary framework that is intended to help corporations put processes in place to adhere to the AI Act, which was signed into law last August with provisions that were to go into effect over the course of three years. AI providers like Meta who don’t sign the code “will have to demonstrate other means of compliance,” according to the commission’s spokesperson, and as a consequence they “may be exposed to more regulatory scrutiny.” Separately, a group of European companies—including Airbus and Mistral AI—have asked the EU to suspend the AI Act’s implementation for two years as they clamor for a regulatory posture that would be more hands off and friendly to innovation.
ADOPTION CURVE
The majority of business leaders anticipate building quantum into their workflows. A survey of 400 business leaders found that eight out of ten organizations believe they have reached the limit of benefits that can be achieved to optimize logistics, scheduling, and design running on classic computers, and with that in mind, 53% are planning to build quantum computing into their workflows and 27% are considering to do so.
The study also found that 46% of the surveyed leaders project that within two years, they’ll see a return on investments between $1 million to $5 million from quantum optimization, with 27% predicting a return of more than $5 million in the first 12 months. The findings by Wakefield Research, backed by quantum computing company D-Wave Quantum, comes as pioneering work on quantum computers is still in the research and development phase, but has also seen a wave of technological advancements from the likes of IBM, Google, Amazon, and Microsoft.
Courtesy of D-Wave Quantum
JOBS RADAR
Hiring:
– The Commonwealth of Massachusetts is seeking a CIO, based in Boston. Posted salary range: $145K-$165K/year.
– M&T Bank is seeking a CIO for the consumer and business banking unit, based in Buffalo, New York. Posted salary range: $157.5K-$292.5K/year.
– Chanel is seeking a head of technology, based in New York City. Posted salary range: $248.6K-$300K/year.
– Ruiz Foods is seeking an IT director of development, operations and security, based in Frisco, Texas. Posted salary range: $160K-$200K/year.
Hired:
– Southern Company (No. 161 on the Fortune 500) appointed Hans Brown as EVP and chief information technology officer, effective July 31, to oversee the gas and electric utility company’s technology strategy and digital transformation efforts. Previously, Brown held several leadership roles at financial services provider BNY, including as a CIO of the corporate trust and depositary receipts business.
– State Street (No. 198 on the Fortune 500) has selected Andrew Zitney to serve as CIO, moving the executive from the CTO role, a role he has held at the financial services company since 2020. Prior to joining State Street, Zitney served as a CTO of enterprise platforms, strategy, and architecture at pharmaceuticals distributor McKesson and held technology leadership roles at Allstate, PayPal, and JPMorganChase.
– Kohl’s (No. 261 on the Fortune 500) announced Arianne Parisi to serve as the department store retailer’s chief digital officer. In this role, Parisi will steer the company’s omnichannel experience, including Kohls.com and the Kohl’s app. Most recently, Parisi served as CDO at retailer JD Sports Fashion and also held leadership roles at retailers The Finish Line and Nordstrom.
Every Friday morning, the weekly Fortune 500 Power Moves column tracks Fortune 500 companies C-suite shifts—see the most recent edition.
– GreyOrange named Saurabh Gupta as CTO, where he will steer the warehouse robotics company’s global product and engineering teams. Previously, Gupta held executive roles at Apple, where he led software development for multiple generations of iPods and the first iPhone, and worked in the consumer robotics research group at Amazon. He also served as CTO of robotics company Wonder Workshop.
– Check Point Software Technologies appointed Jonathan Zanger as CTO, joining the cybersecurity provider after serving as CTO at software provider Trigo, where he led the development of advanced AI and computer vision for retailers.
– Hamilton Insurance Group announced the appointment of Raymond Karrenbauer as CIO, effective September 15. Karrenbauer joins Hamilton from the Cybersecurity Maturity Model Certification Accreditation Body, which supports the Defense Department’s contractor cybersecurity compliance program. He had served as CFO at that organization since 2021.
– HireRight named Lars Ewe as CTO, effective immediately, where he will oversee the global technology teams for the background screening company. Prior to joining HireRight, Ewe served as the CTO at agriculture data and insights provider DTN. He has also previously held leadership positions at Anaconda, Evariant, and Click Security.
– Aledade appointed Lalith Vadlamannati as CTO, joining the healthcare company after most recently serving as CTO for the digital physical therapy company Hinge Health. Prior to that, he was a VP of engineering at Amazon.
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Business
Apple won’t be the same in 2026 as these rising stars follow its biggest executive exodus in years
Published
22 minutes agoon
December 8, 2025By
Jace Porter
Apple is experiencing the most extensive leadership transformation since its visionary CEO and cofounder Steve Jobs died in 2011, with a wave of departures across artificial intelligence, design, legal, operations, and financial divisions that will reshape one of the world’s most valuable companies.
The iPhone maker announced last week that Lisa Jackson, its vice president of environment, policy, and social initiatives, will retire in January, while Kate Adams, who has served as general counsel since 2017, will retire late next year. These departures follow a cascade of recent exits including AI chief John Giannandrea, who announced his retirement this month, and Alan Dye, the head of user interface design since 2015, who left to join Meta. Bloomberg also reported that Johny Srouji, Apple’s chief chip architect for Apple Silicon, is mulling an exit, but the 61-year-old executive threw cold water on those rumors Monday, saying “I love my team, I love my job at Apple” in a memo to staffers.
Speaking of Meta, Mark Zuckerberg’s social media empire has been the beneficiary of Apple’s exodus. Billy Sorrentino, another senior design director, chose to leave for Meta with Dye, and Ruoming Pang, who headed Apple’s AI foundation models team, also left for Meta in July, taking approximately 100 engineers with him. Ke Yang, who led AI-driven web search for Siri, and Jian Zhang, Apple’s AI robotics lead, also left for Meta this year.
But perhaps the biggest change at the top this year has been Chief Operating Officer Jeff Williams, who decided to retire in July after 27 years with Apple. He was long considered the top candidate to succeed CEO Tim Cook. Also this summer, CFO Luca Maestri stepped back from his role to instead oversee corporate services starting in the new year, while Kevan Parekh took over as CFO.
Succession planning and Tim Cook’s future
The scale of the turnover has been striking, but the timing appears connected to succession planning. Both Bloomberg and the Financial Times have reported that Apple is ramping up efforts to prepare for Cook, who turned 65 in November, to potentially retire in 2026. He has led the company since 2011 and grown its market cap from roughly $350 billion to $4 trillion.
John Ternus, Apple’s senior vice president of hardware engineering, has emerged as the leading internal candidate to replace Cook. Ternus, 50, joined Apple’s product design team in 2001 and has overseen hardware engineering for every generation of iPad, the latest iPhone lineup, and AirPods. He played a crucial role in the Mac’s transition to Apple silicon.
The choice of Ternus would mark a departure from Apple’s recent operational focus under Cook. While Cook and Williams both had operational backgrounds with expertise in global supply chains, Ternus brings technical hardware expertise. His selection would signal that Apple is prioritizing product innovation as it faces challenges in new categories like the Vision Pro and competition in artificial intelligence.
Apple’s new AI leadership
Apple is bringing in Amar Subramanya, a veteran of both Google and Microsoft, to lead its AI efforts. Subramanya spent 16 years at Google, eventually becoming head of engineering for Google’s AI assistant Gemini, before a brief stint at Microsoft as corporate vice president of AI. He will oversee Apple Foundation Models, machine learning research, and AI safety, reporting to software chief Craig Federighi.
Subramanya’s hire signals Apple’s determination to accelerate its AI capabilities after falling behind competitors like Google and OpenAI. His experience building large language models at Google positions him to help Apple develop competitive generative AI products, a critical battleground for tech companies in the coming years.
Apple’s new design leadership
On the design front, Stephen Lemay is replacing Dye as the head of user interface design. Lemay has been with Apple since 1999 and played a key role in designing every major Apple interface from the original iPhone to the latest operating systems.
The promotion of Lemay has reportedly been met with enthusiasm inside Apple. Blogger and podcaster John Gruber, who has covered Apple for decades and has deep ties within the company, wrote that employees are borderline “giddy” about Lemay taking over.
“Sources I’ve spoken to who’ve worked with Lemay at Apple speak highly of him, particularly his attention to detail and craftsmanship,” Gruber wrote. “Those things have been sorely lacking in the Dye era.”
This internal promotion contrasts sharply with how Dye’s departure was received. Dye had overseen UI design for a decade but faced internal criticism over design direction and product quality. Lemay’s appointment represents a return to the company’s design-first philosophy that characterized Apple’s earlier innovation phases.
Apple’s new operations and supply chain leadership
Sabih Khan, who has been with Apple for 30 years, took over as chief operating officer in July, succeeding Williams. Khan joined the executive team as senior vice president of operations in 2019 and has overseen Apple’s global supply chain for the past six years. Khan will also now oversee environment and social initiatives, taking on some of Lisa Jackson’s former responsibilities.
Khan’s appointment represents continuity in operations while consolidating responsibilities across the executive suite. His deep knowledge of Apple’s manufacturing and logistics networks positions him to navigate ongoing supply chain challenges, particularly as the company diversifies production beyond China.
Apple’s new legal and regulatory leadership
Jennifer Newstead, currently Meta’s chief legal officer and a former legal adviser to the U.S. State Department, will become Apple’s general counsel on March 1, 2026. In a consolidation of responsibilities, Newstead will oversee both legal and government affairs, effectively merging the roles previously held by Adams and Jackson.
Newstead brings significant international law and regulatory expertise at a critical time for Apple. The company faces increasing scrutiny from antitrust regulators worldwide, particularly in the European Union and the United States. The Justice Department and 16 attorneys general filed an antitrust suit against Apple last March, alleging the company’s policies hamper competition and make it difficult for consumers to switch phones. A trial date is not yet set, but suffice to say Newstead’s work will be cut out for her once she starts.
Her appointment underscores Apple’s focus on navigating complex regulatory environments while addressing regulatory challenges around AI development and data privacy. Her experience in government affairs at Meta, where she managed relations with policymakers globally, makes her well-suited to handle Apple’s expanding regulatory obligations.
Apple’s new financial leadership
Kevan Parekh assumed the chief financial officer role on January 1, 2025, replacing Luca Maestri, who had held the position since 2014. Parekh brought deep familiarity with Apple’s financial operations, having worked in the company’s finance division previously. His transition to CFO continues Apple’s pattern of promoting experienced insiders to top roles, though his tenure also reflects the company’s need for steady financial stewardship amid market volatility and shifting investor expectations.
Apple’s inflection point
The departures span functions critical to Apple’s competitive position. Beyond the visible departures, Apple has lost significant talent in AI research to its competition in Silicon Valley, namely Google, Microsoft, and OpenAI. Apple is attempting to address this through high-profile hires like Subramanya, but the scale of departures suggests internal friction or strategic shifts that pushed executives to explore opportunities elsewhere.
The consolidation of responsibilities—particularly having Newstead oversee both legal and government affairs, and Khan handling operations and environmental initiatives—suggests Apple is also tightening its executive structure. This could be driven by cost considerations or by a desire to create clearer lines of authority as the company prepares for potential leadership transitions.
Despite the upheaval, Apple is positioning these changes as strategic rather than reactive. The transitions of Williams, Maestri, and others were described as “long-planned successions” in company announcements. Cook has publicly praised the incoming leaders and emphasized continuity, even as Apple assembles what amounts to an entirely new leadership team for its next chapter.
Cook himself remains a question mark. While some reports suggest he could retire in 2026, the executive has been adamant about his plans. In January, Cook told CNBC he would never retire, at least in “the traditional way,” adding he would “always want to work.” Still, all the reliable reporting since that on-air interview points to scenarios in which Cook will step back from day-to-day operations.
Looking ahead
Whether this new generation can maintain Apple’s innovation momentum while navigating AI competition, regulatory pressure, and the eventual departure of Cook himself remains the defining question for the company’s future. The success of Ternus, Newstead, Lemay, Khan, and Subramanya will determine whether Apple can accelerate its AI capabilities, maintain design excellence, navigate regulatory challenges, and sustain the company’s position as one of the world’s leading tech companies.
The changes also reflect a shift in Apple’s strategic priorities. Under Cook, the company has excelled in operational efficiency and global supply chain management. But under Ternus—if he indeed becomes CEO—the company may place greater emphasis on hardware innovation and product differentiation, particularly in emerging categories where AI and design intersect.
The appointment of Subramanya to lead AI, combined with the return of Stephen Lemay to design, suggests Apple is doubling down on what made it successful in the first place: breakthrough products with cutting-edge technology with thoughtful design.
It all suggests 2026 will be a pivotal year for Apple, which is expected to accelerate its AI efforts, roll out new phone designs, and fend off regulators to secure long-term positioning in the rapidly changing landscape.
For this story, Fortune journalists used generative AI as a research tool. An editor verified the accuracy of the information before publishing.
Business
Paramount launches WBD hostile bid that includes Trump son-in-law Jared Kushner
Published
53 minutes agoon
December 8, 2025By
Jace Porter
In a separate regulatory filing, Paramount disclosed that Affinity Partners, the private equity firm led by Jared Kushner, is part of the bid. It added that sovereign wealth funds from Saudi Arabia, Abu Dhabi, and Qatar are also participating.
Affinity and the other outside financing partners have agreed to forgo any governance rights, which Paramount said means the Committee on Foreign Investment in the United States would have no jurisdiction over the transaction. Meanwhile, Chinese tech conglomerate Tencent is no longer a partner.
The offer comes after Paramount lost out in the bidding war for the assets last week to Netflix, which made a cash-and-stock deal worth $27.75 per share. Paramount’s proposed transaction is for the entirety of WBD, including the Global Networks segment, while Netflix’s deal is for the studio and HBO Max.
Paramount argued its offer to WBD shareholders provides a superior alternative to the Netflix transaction, which offers “inferior and uncertain value and exposes WBD shareholders to a protracted multi-jurisdictional regulatory clearance process with an uncertain outcome,” referring to the likely antitrust concerns for Netflix’s megadeal.
At the Kennedy Center over the weekend, President Donald Trump partially confirmed reporting from Bloomberg’s Lucas Shaw about his private conversations with Netflix co-CEO Ted Sarandos, saying they had met in the Oval Office before Netflix announced its winning bid, while adding that its combined market share with WBD could be an antitrust concern.
Paramount argued that WBD’s recommendation of the Netflix offer is based on an “illusory prospective valuation of Global Networks that is unsupported by the business fundamentals” and encumbered by high levels of financial leverage assigned to the entity. Netflix’s offer would assume $11 billion of debt and involve a $59 billion bridge loan, which Bloomberg reported was among the highest ever.
David Ellison, chairman and CEO of Paramount, said: “WBD shareholders deserve an opportunity to consider our superior all-cash offer for their shares in the entire company.”
Paramount, which earlier sent a letter to WBD CEO David Zaslav complaining of a “tainted” sale process, further asserted today that although Paramount made six offers for WBD over 12 weeks, “WBD never engaged meaningfully with these proposals, which we believe deliver the best outcome for WBD shareholders.
“We believe our offer will create a stronger Hollywood. It is in the best interests of the creative community, consumers, and the movie theater industry. We believe they will benefit from the enhanced competition, higher content spend and theatrical release output, and a greater number of movies in theaters as a result of our proposed transaction,” Ellison continued. “We look forward to working to expeditiously deliver this opportunity so that all stakeholders can begin to capitalize on the benefits of the combined company.”
Paramount’s tender offer is scheduled to expire at 5 p.m. ET on Jan. 8, 2026. The company said its offer will be financed by new equity backstopped by Paramount’s well-capitalized principal equity holders, and $54 billion of debt commitments from Bank of America, Citi, and Apollo.
Centerview Partners and RedBird Advisors are acting as lead financial advisors to Paramount, and Bank of America Securities, Citi, and M. Klein & Co. are also acting as financial advisors. Cravath Swaine & Moore and Latham & Watkins are acting as legal counsel to Paramount.
Disclosure: The author worked at Netflix from June 2024 through July 2025.
Business
Craigslist founder signs the Giving Pledge, and some of his fortune will go to a pigeon rescue
Published
1 hour agoon
December 8, 2025By
Jace Porter
Of the wealthiest people in the world, about 250 have pledged to give away the majority of their fortune—an effort coined the Giving Pledge. It was started by Bill Gates, Melinda French Gates, and Warren Buffett in 2010, and billionaires including Mark Zuckerberg, Elon Musk, Larry Ellison, and Bill Ackman have signed on.
Although it’s often also referred to as the “Billionaire’s Pledge,” other wealthy donors have committed to the endeavor. One of the latest signatories is Craigslist founder Craig Newmark, who announced on LinkedIn this weekend he’s officially joining the Giving Pledge.
“Okay, I’ve formally signed up for the Giving Pledge, sometimes considered the Billionaire’s Pledge, though I’ve never been a billionaire, particularly after I gave away all my Craigslist equity to my charitable foundation,” Newmark wrote. “Seems like a good way to officially enter my middle seventies, which I’ve done today.”
Newark built his fortune by founding popular online marketplace Craiglist in 1995. It started as an email list for local San Francisco residents, but turned into an online classifieds page the following year. Today, Craigslist is estimated to be worth about $3 billion.
“This all feels like a follow up to my decision in early 1999 to monetize Craigslist as little as possible,” Newmark said of signing Giving Pledge. “The best estimate so far is that I turned down around $11B that bankers and VCs wanted to throw at me. I still made plenty after that.”
In 2020, Forbes estimated Newmark’s net worth at $1.3 billion, although in 2022 he said he’d give away most of his fortune to charitable causes. There aren’t more recent estimates of his net worth, but he emphasized in his LinkedIn post he is not a billionaire.
His foundation, Craig Newmark Philanthropies, mostly supports cybersecurity and veterans causes. And in his post committing to the Giving Pledge, Newmark said he’d continue making similar donations.
“My focus is where I can do some actual good in neglected areas, like for military families and vets, like fighting cyberattacks and preventing scams,” he wrote. “Also, a little for pigeon rescue.”
Wait, what?
Newmark is also dedicated to rescuing pigeons.
“I love birds, have a sense of humor, and I suspect that pigeons may become our replacement species,” he told the Associated Press in 2023.
His favorite neighborhood pigeon is named Ghostface Killah, who is featured in a painting on his mantle at home.
He said he developed his love for pigeons in the mid-1980s when he lived in Detroit. Pigeons are “the underdog,” he told NYU’s student newspaper Washington Square News.
“They’re the grassroots, most prominent bird and possibly our successor species,” Newmark said. “But pigeons are, well, I identify with them as well. I grew up with no money, living across the street from a junkyard.”
Early this year, Newmark donated $30,000 to San Francisco-based pigeon rescue Palomacy, which was the largest donation the organization had ever received.
“Craig Newmark is many things: the founder of craigslist, an ‘accidental entrepreneur,’ a self-proclaimed old-school nerd, a full-time philanthropist and a life-long lover of pigeons,” Palomacy said in January. “We so appreciate the support they provide our feathered friends.”
With Newmark’s donation, Palomacy can continue to “save hundreds of pigeons and doves through hands-on rescue, rehabilitation, and rehoming in Northern California,” according to the organization. “We are reversing the unfair stigma against pigeons and showing the world they deserve our respect and protection.”
Recent criticisms of the Giving Pledge
Although there undoubtedly are some billionaires and other high-net-worth individuals who are genuinely committed to the Giving Pledge, there has been recent criticism many of the signatories aren’t living up to the pledge. Even Melinda French Gates, one of its founders, recently said people could be doing more.
“Have they given enough? No,” she said in a recent interview with Wired.
Treasury Secretary Scott Bessent last week also called the Giving Pledge a failure—but for different reasons. He said it was “well intentioned,” but was “very amorphous” and claimed wealthy people made the commitment out of fear that the public would “come at it with pitchforks.” Bessent also pointed out that not many billionaires have actually delivered on their promise to donate their fortunes.
Warren Buffett, another Giving Pledge founder, also recently admitted he had to rethink some of his original philanthropic plans.
“Early on, I contemplated various grand philanthropic plans. Though I was stubborn, these did not prove feasible,” he wrote in a recent letter to shareholders. “During my many years, I’ve also watched ill-conceived wealth transfers by political hacks, dynastic choices, and, yes, inept or quirky philanthropists.”
Several studies have also poked holes in the Giving Pledge, showing how it’s benefitted billionaires by presenting themselves as generous and public‑spirited, but doesn’t question inequalities and tax rules that led to such massive wealth in the first place.
The Institute for Policy Studies (IPS) argues the Giving Pledge is “unfulfilled, unfulfillable, and not our ticket to a fairer, better future.”
To be sure, many wealthy signatories like Newmark appear to be genuinely committed to the cause.
“Like I say, a nerd’s gotta do what a nerd’s gotta do, and a nerd should practice what he preaches,” Newmark wrote over the weekend.
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