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Adidas gets rare sell as Bank of America sees slowing growth

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5 days ago

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Bloomberg

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January 6, 2026

Adidas AG shares slid on Tuesday as Bank of America Corp. gave the stock a rare sell rating, saying things are about to get tougher for the German sneaker maker.

Inside an Adidas store – Divulgação

The abrupt double downgrade sent the shares down as much as 7.6%. Analysts led by Thierry Cota predicted a return to single-digit sales growth this year, adding that Nike Inc.’s turnaround is a potential competitive threat and other brands like On, Asics, and Puma may attract more attention. The bank moved its rating to underperform from buy.

The move puts a dent in a wall of optimism among analysts, which remained in place as the stock lost almost 30% of its value in 2025 as currency fluctuations weighed on earnings. About 84% of those tracked by Bloomberg still have buy or equivalent ratings.

While Bank of America expects the 2026 FIFA World Cup to deliver a boost, they said growth will likely moderate from there. The analysts urged caution for the sector more generally, downgrading JD Sports Fashion Plc and saying the 20-year “casualisation trend” is largely complete.

“The question is what comes after the World Cup boost,” wrote analysts including Cota. “We expect sporting goods names with sustained and strong growth, like On and Asics, to be more in focus in a sector where investor interest is waning.”

The bank cut its price target to 160 euros, the lowest estimate among analysts and implying about a 6% drop from yesterday’s close. The stock traded at 158.60 euros as of 11:08 a.m. in Frankfurt. 



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Aritzia surpasses $1 billion in revenue as brand demand surges

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58 minutes ago

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January 11, 2026

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January 11, 2026

Canadian fashion retailer Aritzia announced on Thursday a 42.8% increase in net revenue for the third quarter ended November 30, driven by strong demand across all channels and all geographies. 

Aritzia surpasses $1 billion in Q3 revenue as brand demand surges. – Aritzia

Aritzia posted net revenue of $1.04 billion, marking the highest quarterly revenue in the company’s history. Comparable sales increased 34.3 percent, with double-digit growth across retail and e-commerce and in both Canada and the United States. 

By region, in the United States, net revenue increased 53.8% to $621.1 million, compared to $403.7 million in Q3 2025. Net revenue in Canada increased 29.0% to $419.2 million, compared to $325.0 million in Q3 2025.

Retail revenue rose 35.1 percent to $657.3 million, while e-commerce revenue surged 58.2 percent to $383.0 million. Over the past 12 months, Aritzia opened 13 new boutiques and repositioned four, bringing its total global store count to 139.

Net income rose 87.5 percent to $138.9 million, while adjusted net income per diluted share climbed 54.9 percent to $1.10.

“Our performance was fueled by unparalleled demand for our everyday luxury offering. This was driven by our digital initiatives, which included the launch of our app, our new boutique openings and our strategic marketing investments. Our impressive growth in the United States continued as net revenue increased 54%, highlighting our expanding awareness and the tremendous momentum of the Aritzia brand,” said Jennifer Wong, chief executive officer.

Momentum has continued into the fourth quarter, according to Wong, who cited strong holiday demand for the Winter assortment and effective execution across Aritzia’s three growth pillars: geographic expansion, digital growth and increased brand awareness.

Looking ahead, Aritzia expects fourth-quarter net revenue between $1.10 billion and $1.125 billion, representing growth of 23 to 26 percent. For the full fiscal year, the company forecasts net revenue of $3.615 billion to $3.64 billion, up approximately 33 percent from fiscal 2025.

Copyright © 2026 FashionNetwork.com All rights reserved.



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Millie Bobby Brown launches teen fashion brand with Walmart

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1 hour ago

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January 11, 2026

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January 11, 2026

Actress Millie Bobby Brown has launched Mills by Millie Bobby Brown, a new fashion brand for teens and young women created exclusively for Walmart in collaboration with Delta Galil USA.

Millie Bobby Brown launches teen fashion brand with Walmart. – Millie Bobby Brown

Serving as founder and creative guide, Bobby Brown drew inspiration from her own early experiences with fashion, positioning the brand as exciting, attainable, and inclusive.

“Mills is all about embracing those earlier moments of fashion exploration. I want everyone to feel comfortable and free to find what style makes them feel like the best version of themselves,” said Bobby Brown.

“This collection is made for the fashion curious girl to play in, experiment with, and make their own with a fun selection of colorways, graphics and special details. It was very important to me for this brand to be accessible to millions through our collaboration with Walmart!”

The debut collection spans ready-to-wear, sleepwear and intimates, featuring flirty cuts and playful, cheeky details. Feminine touches such as floral appliqués, embroidery and lace finishes are woven throughout the assortment, while practical design elements, including built-in shorts and bras, prioritize comfort and ease.

The assortment includes dresses, skirts, tops, denim, sleepwear, bralettes, briefs and coordinated intimates sets. Pricing is positioned to be highly accessible, starting at $10.50 for intimates and reaching $26.50 for wide-leg jeans.

“Walmart is on a journey to democratize fashion and Mills by Millie Bobby Brown delivers on the trend-right style and aesthetic our customers are looking for at the incredible prices that Walmart is known for,” said Ryan Waymire, senior vice president fashion, Walmart U.S. 

“Mills by Millie Bobby Brown is an exciting new brand that stands for style and quality and offers tremendous value that only Walmart can. We are excited for the launch, and we know that our customers are going to love it.”

Mills by Millie Bobby Brown is Bobby Brown’s latest brand expansion following the success of Florence by Mills Beauty, Florence by Mills Coffee, Florence by Mills Pets and Florence by Mills Fashion.

It is available now on Walmart.com and in approximately 750 Walmart stores nationwide. The partnership was facilitated by Bobby Brown’s licensing agency, IMG Licensing.

Copyright © 2026 FashionNetwork.com All rights reserved.



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Elizabeth Scarlett in Valentine’s Day collab with Dalloway Terrace

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January 9, 2026

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January 9, 2026

Thirty-seven days and counting: Elizabeth Scarlett, lifestyle and accessories brand has Valentine’s Day firmly in its sights, announcing a creative partnership with Dalloway Terrace, London’s dining destination at The Bloomsbury.

Elizabeth Scarlett

Bringing together two British brands “united by a shared love of beauty and storytelling”, the collaboration will see Dalloway Terrace transformed into an immersive space “celebrating love, nature and artistry”. It’s a trend we’re seeing more and more often with brands linking up with complementary destinations in a way that benefits both partners.

Inspired by Elizabeth Scarlett’s signature wildflower motifs – the terrace will feature a specially commissioned floral installation, “drawing guests into the brand’s romantic, nature-led world”.

At the heart of the partnership is a limited-edition Afternoon Tea, specially created to celebrate the partnership with a special menu (pastries and sweets inspired by the brand’s signature storytelling).

To mark the event, every guest who books a space on the day will receive a complimentary limited-edition Elizabeth Scarlett love heart stripe pouch (RRP £38), created for the collaboration. Some of the proceeds will also be donated to wildlife conservation.

Elizabeth Petrides, founder of Elizabeth Scarlett said: “We wanted to create a moment where guests can slow down, look closer, and feel immersed in the natural world – even in the heart of the city. From the wildflowers that surround you to the wildlife artwork at the core of our brand, it honours the magic that happens when artistry and nature meet.”

Copyright © 2026 FashionNetwork.com All rights reserved.



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