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Adidas challenges players to ‘Choose a Side’ as Yamal and Bellingham front latest Predator and F50 campaign

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January 12, 2026

Do you choose chaos or control? That’s the question behind the latest Adidas football boot spring/summer campaign for its latest Predator and F50 products.

Jude Bellingham for Adidas

Consumers are asked that same question, inviting players to choose either chaos (via Lamine Yamal and F50), or control (Jude Bellingham and Predator), with both Adidas styles receiving “striking” colour updates for spring/summer 2026.

“More than just a boot launch”, the campaign “captures a playful rivalry that has taken over the game”, asking footballers around the world to “choose one” – either Team Predator or Team F50.

While the new Predator Elite FT is designed for “control, enabling players to execute with precision in high-pressure moments”, the F50 Elite is for those “who break with convention, players who push themselves to the limit to create unexpected brilliance”.

Of course, the campaign features two of football’s biggest names – Yamal (“chaos personified”) and Bellingham (“the master of control”), starring in a film that “brings to life picking between electrifying pace and game-breaking skill or calmly commanding any situation on the pitch”.

Predator will be also worn on pitch by star players including Bellingham, Trent Alexander-Arnold, Pedri, Alessia Russo and Aitana Bonmati while, alongside Yamal, F50 will be put through their paces by players including Ousmane Dembélé, Florian Wirtz, Vicky Lopez and Trinity Rodman.

Sam Handy, GM Football at Adidas, said: “Through this campaign, we’re igniting a conversation that sits at the heart of football culture. These boots are about more than just innovation; they represent the two fundamentally opposing forces that define the modern game: raw speed and ultimate control.”

The F50 Elite (£235/€270) and Predator Elite Fold-Over Tongue (£245/€280) models are available to purchase from today, in-store and online.

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Bristol in spring is Sephora’s new regional target via Hammerson’s Cabot Circus

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January 12, 2026

Sephora is continuing its major retail venue rollout, opening at Hammerson-owned Cabot Circus in Bristol this spring as the global beauty brand now targets South-West England to fill in its UK expansion gaps.

Hammerson

Paul O’Brien, director of Leasing & Commercialisation at Hammerson, said: “Securing this beauty powerhouse underpins Cabot Circus’ leading position in the South-West and underscores the demand for our prime city location. It builds on a series of carefully curated new arrivals across retail, food, drink and leisure. 

These brands are choosing to grow with us in the heart of Bristol, drawn to our location and catchment across the city and beyond, enabling the best and latest experiences for our customers.”

Sephora becomes the latest major brand secured at the venue, following the launch of a flagship 80,000 sq ft M&S store last year with Sephora arriving shortly after a new Odeon cinema, which is due to open next month.

The LVMH-owned brand’s continuing UK growth plan comes after last year’s second Manchester opening, plus Yorkshire’s Meadowhall and Liverpool One. These add to Bluewater in Kent, Newcastle’s Eldon Square, Gateshead’s Metrocentre and Birmingham last year and Westfield London in late 2023.

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Mammut owner weighs sale of Swiss outdoor gear maker

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Bloomberg

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January 12, 2026

The owner of Mammut Sports Group AG is exploring a sale of the Swiss outdoor gear maker, people familiar with the matter said.  Jacobs Capital is seeking more than €500 million ($584 million) from a potential sale of the company, according to the people. Jacobs and Mammut are working with Houlihan Lokey Inc., they said. 

Technical clothing by Mammut – Mammut

Deliberations are preliminary and might not result in a transaction, the people said, asking not to be identified because the information is private. Spokespeople for Jacobs Capital, Mammut and Houlihan Lokey declined to comment. 

Mammut, founded in 1862, makes premium gear for mountain sports. It was bought in 2021 by Telemos Capital, which last year combined with the family office that managed the wealth behind Swiss chocolate dynasty Barry Callebaut AG. In addition to Mammut and Barry Callebaut, the combined entity- Jacobs Capital- owns assets including Cognita Schools and health-care companies.

Sports gear has gained popularity among strategic and financial buyers on strong consumer interest in fitness and equipment. Anta Sports Products Ltd., which bought Jack Wolfskin in a $290 million deal last year, is also weighing a bid for Puma SE, people familiar with the matter have said.
 



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Germany’s Merz floats possibility of EU-India trade deal by end of January

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Reuters

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January 12, 2026

German Chancellor Friedrich Merz floated on Monday the possibility that the European Union and India could sign a landmark free trade agreement by the end of January, a move that could reshape global trade ties as protectionism rises and US-India talks remain stalled.

German Chancellor Friedrich Merz walks with India’s Prime Minister Narendra Modi during his visit to Gandhi Ashram in Ahmedabad, India, January 12, 2026 – REUTERS/Amit Dave

Top EU leaders would travel to India to seal the deal if negotiations wrap up in time, Merz told reporters in the western Indian city of Ahmedabad on Monday after meeting Indian Prime Minister Narendra Modi.

“In any case, they will take another major step forward to ensure that this free trade agreement comes into being,” Merz said during his first trip to India since becoming chancellor. European Union officials have yet to comment. 

A trade deal, under ⁠discussion for years, is seen as a chance for both sides to strengthen economic ties and cut reliance on China and Russia. Bilateral trade between India and the EU totalled 120 billion euros ($140.21 billion) in 2024, making the bloc ⁠India’s biggest trading partner. 
 
Talks have gathered pace since the US, under President Donald Trump, raised tariffs on Indian goods and pressured New Delhi to stop buying Russian oil. A separate India-US trade deal collapsed last year after a breakdown in communication between the two governments. 

The EU-India pact would follow on the heels of the European Union’s recent agreement with South America’s Mercosur ‍group and support Europe’s ‌push to build new trade networks as global rules shift. Indian Trade Minister Piyush Goyal, speaking at a separate event in the western state ⁠of Gujarat, said an agreement was almost at its ‌final stages.

German officials told Reuters the latest talks between Merz and Modi were “very intensive,” raising hopes for a breakthrough. The EU is ‌pushing for steep tariff cuts on cars, medical devices, wine, spirits, and meat, along with stronger intellectual property rules, while India is seeking duty-free access for labour-intensive goods and faster recognition of its growing autos and electronics sectors.

An Indian official familiar with the talks told Reuters last month that disputes over steel, carbon levies, and market access would need further compromise. The two countries signed agreements on minerals, healthcare, and artificial intelligence ‍during Merz’s visit.

Germany relies on India as a growing market and the German chancellor said the world is experiencing “a renaissance of unfortunate protectionism” that harms Germany and India. He did not name any countries.  

While the US has imposed tariffs on trading partners, China introduced ⁠export controls on minerals used in areas such as autos, causing months of supply ⁠chain disruption last year due to the U.S.-China trade war and affecting German carmakers. 
Beijing also slapped restrictions on some semiconductors widely used in the car industry after the Dutch government’s decision to seize control of Chinese-owned chipmaker Nexperia. 

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