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Primark to open first Miami store

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November 27, 2025

Primark has announced plans to open its first-ever location in Miami, as the British fast-fashion retailer continues to expand its retail network across the U.S.

Primark

Located inside the city’s largest outlet destination, Dolphin Mall, the Miami store spans more than 33,700 square feet, and will house the retailer’s mix of trend-led fashion, homeware, and beauty products for women, men, and children.

The Miami store, opening December 6, joins other Primark locations in Florida, including Sawgrass Mills, Sunrise and The Florida Mall, Orlando.

“We’re pleased to continue making strides in expanding our presence across Florida, following our successful openings in Sunrise and Orlando,” said Kevin Tulip, president of Primark U.S.

“We can’t wait to enter the Miami market to bring that same ‘Primania’ excitement to more Floridians during the height of the holiday season.”

Looking ahead, two more Primark locations are slated to open in 2026 at Brandon Exchange, Brandon and Vineland Premium Outlets, Orlando, respectively. Outside Florida, Primark is set to bow three new stores across Illinois and Texas to close out 2026.

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Monica Vinader enlists Sienna Spiro as face of latest campaign

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January 20, 2026

Monica Vinader has chosen English singer/songwriter Sienna Spiro as the face of the aspirational, ambitious premium jewellery brand. 

Sienna Spiro

The “meaningful collaboration” links the jewellery brand “known for its design integrity and exceptional quality” to “one of music’s most compelling emerging voices… with her lyrics rooted in feeling and intention, qualities that closely align with Monica Vinader’s approach to design”, we’re told.

Throughout the campaign, Spiro wears the new Infinity collections as well as Monica Vinader pieces engraved with lyrics from her song ‘You Stole the Show’.

The engravings spotlight the brand’s personalisation services, “transforming jewellery into objects of meaning, from song lyrics and private messages to personal mantras”, the retailer said.

The brand, which has several stores in London, plus stores at Liverpool One, in Manchester and Edinburgh, appointed a new CEO in November. Sebastian Picardo now heads the previously family-run brand founded by siblings Monica (artistic director) and Gabriela (non-exec director) in 2008.

Picardo’s a seasoned luxury executive who’s worked at Holt Renfrew, Lane Crawford, Burberry, Net-A-Porter and Alexander McQueen

At the time of his appointment, the sisters said Picardo is “perfectly placed to guide our next phase of growth” and will work to accelerate the business’s global reach, “scaling innovation, inspiring existing and new audiences, and setting new standards for modern luxury jewellery”.

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Dfyne opens Glasgow HQ built for growth

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January 20, 2026

Scottish gymwear brand Dfyne has opening a 21,623 sq ft headquarters in Glasgow that “marks a major milestone in the company’s growth just four years after launch”, it said. 

Dfyne

Designed in collaboration with workplace designer/builder Oktra, the new HQ provides a permanent base for Dfyne’s growing team and “reflects the brand’s ambition, identity, and people-first values.. as the business continues to grow”.

The opening marks ‘phase one’ of the project, with further phases planned to extend the workspace and complete the ground floor fit-out, it said. 

The workplace is organised around a series of “clearly defined zones, balancing focused workspaces with informal collaboration areas and spaces to showcase Dfyne products”.

“Cultural storytelling” is also embedded within the design. Brown leather seating in the new meeting booths references a brown leather sofa from Dfyne’s original headquarters – a piece closely associated with the brand’s early days and formative moments.

“This detail symbolises [our] journey from a small founding team to a fast-growing international brand, while maintaining a strong connection to its roots”, it said.

CEO Oscar Ryndziewicz added: “In only four years, and thanks to our incredible community, we’ve grown to such a level that we can create a new, tailor-made space for our team that embodies our brand values. With the creation of unique workspaces, our new HQ is purposefully designed to enable everyone who supported the company’s growth to spark connections and inspire innovation.”

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Represent x Puma in collab return with on- and off-court basketball line

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January 20, 2026

Puma is continuing its fruitful fashion-meets-sport collab with UK streetwear brand Represent, this time “rewriting the playbook of basketball-inspired staples”.

Puma x Represent

Fusing “Heritage Hoops Energy with Modern Streetwear”, it brings the two brands neatly together with a campaign fronted by German NBA star Dennis Schröder who “embodies the collection’s balanced fusion of court performance and off-court style”.

The “simple yet elevated collection” spans footwear and apparel that’s “highlighted by expressive and detailed cut-and-sew designs”, as well as a fresh interpretation of Puma’s All-Pro Nitro 2 sneaker.

Its “court-ready” Jersey and Shorts debut comes with a newly designed Puma x Represent graphic, featuring mesh construction and contrasting trim “that nods to retro game-day uniforms”. 

The range is, of course, accompanied by “courtside essentials” including a Graphic T-Shirt and Hoodie, “pieces that bring bold visual detailing to the championship collaboration”.

A Coach Jacket and accompanying Pants also “comprise comfortable warm-up layers with everyday wearability”.

For footwear, Puma x Represent presents a re-envision All-Pro Nitro 2, a performance design underpinned by “explosive Nitro cushioning and a lightweight Ultraweave upper”. The black and white two-tone colourway is punctuated by subtle logo hits on the heel and tongue.

Complementing one of Puma’s “most modern examples of basketball performance technology”, the collection brings “a touch of ‘80s flair with the low-top Majesty”. 
 

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