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Farmers remain unsettled on trade, even after China’s biggest U.S. soybean purchase in 2 years

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China just placed its largest order of U.S. soybeans in two years, offering a sign of improving trade conditions after months of China snubbing American soybean farmers.

This week, the U.S. Department of Agriculture announced the sale of 792,000 metric tons of soybeans to China. The move follows a meeting between President Donald Trump and Chinese leader Xi Jinping at the end of last month to ease trade tensions, with China committing to resume orders of U.S. soybeans and purchase 12 million tons of of the crop by the end of the year, as well as at least 25 million tons in each of the next three years. 

Earlier this month, China bought 332,000 tons of U.S. soybeans, bringing the total so far in November to more than 1 million tons. COFCO, China’s largest state-owned agriculture and food business, had not ordered soybeans from the U.S. since May and had not purchased the crop since the 2025 U.S. harvest season began.

These fresh purchases offer hope for U.S. farmers following months of tariff disputes that disincentivized China from purchasing American soybeans and effectively priced them out of the global market. It’s a good start, industry leaders said, but farmers want more assurance of a steady market moving forward.

“We want to trust what we’ve heard,” Todd Main, the director of market development at the Illinois Soybean Association, told Fortune.

At the same time, farmers are fed up with the uncertainty that has unaccompanied the trade policy of the Trump administration.

“We are concerned about the volatility in the trade relationships,” Main continued. “It’s hard for people to make plans—whether that’s farmers planning for next year’s crop, or buyers that are planning to make big investments in equipment or facilities or what have you—where there’s lots of instability.”

In 2024, soybeans made up about 20% of U.S. “cash crop receipts,” worth about $46.8 billion, according to USDA data. While about a quarter of those soybeans went to China, retaliatory tariffs as a result of trade disputes with Beijing hobbled the U.S. soybean industry while South American countries gobbled up market share. Brazil and Argentina are replacing U.S. farmers, with Brazil making up about 71% of China’s soybean imports, according to the American Soybean Association. Three decades ago, Brazil accounted for just 2% of those imports.

A new trade era

Even with thawing relations between the U.S. and China, soybean farmers have reason to be on edge about restoring trade ties. For one, the USDA’s figures for soybean exports could be skewed and harder for economists and farmers to interpret. The USDA may not be releasing up-to-date weekly export summaries for the rest of the year as a result of the shutdown slowing down the release of key data. Therefore, farmers and economists rely more on the USDA reporting flash sales, or crop purchases that exceed a certain volume and warrant their own report.

Not everyone is sold on China’s commitment, either. StoneX chief commodities economist Arlan Suderman said in a note earlier this month that China’s data “provided no evidence to support the notion that there will be a substantial increase in state purchases to meet the 12 million metric ton commitment for calendar year 2025 as stated by the White House” and that China’s soybean processors have “zero financial incentive” to buy more U.S. supply because of the more affordable options from South America.

Main is likewise skeptical. He said during Trump’s first term, China and the U.S. similarly made an agreement to resume soybean trade, but there was a delay in initial follow-through from China. 

The threat of future trade tensions hasn’t completely disappeared. The consequences of reopened tariff disputes between the U.S. and China would mean Brazil and Argentina would once again have another opportunity to expand their dominion over China’s soybean import market.

“Brazil is the largest producer and exporter of soybeans, and so the real concern has been, if we have another trade war, we’re incentivizing faster expansion in South America, which has long-run effects for us,” Scott Gerlt, chief economist for the American Soybean Association, told Fortune.

Still, soybean farmers aren’t completely at the mercy of fragile trade relations. Even before the 2025 slate of tariffs, soybean farmers have made inroads to diversify demand for their crops, including opening “soybean excellence centers” meant to provide training and best practices globally for soybean producers, as well as expand infrastructure to be able to process and distribute more soybeans domestically, according to Main. Others have found other trade partners, such as Southeast Asian buyers to partially offset lost business from China.

“It’s not going to be just, OK, everything’s all better—or, everything’s a disaster,” Main said. “It’s going to be somewhere in between going forward.”



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The rise of AI reasoning models comes with a big energy tradeoff

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Nearly all leading artificial intelligence developers are focused on building AI models that mimic the way humans reason, but new research shows these cutting-edge systems can be far more energy intensive, adding to concerns about AI’s strain on power grids.

AI reasoning models used 30 times more power on average to respond to 1,000 written prompts than alternatives without this reasoning capability or which had it disabled, according to a study released Thursday. The work was carried out by the AI Energy Score project, led by Hugging Face research scientist Sasha Luccioni and Salesforce Inc. head of AI sustainability Boris Gamazaychikov.

The researchers evaluated 40 open, freely available AI models, including software from OpenAI, Alphabet Inc.’s Google and Microsoft Corp. Some models were found to have a much wider disparity in energy consumption, including one from Chinese upstart DeepSeek. A slimmed-down version of DeepSeek’s R1 model used just 50 watt hours to respond to the prompts when reasoning was turned off, or about as much power as is needed to run a 50 watt lightbulb for an hour. With the reasoning feature enabled, the same model required 7,626 watt hours to complete the tasks.

The soaring energy needs of AI have increasingly come under scrutiny. As tech companies race to build more and bigger data centers to support AI, industry watchers have raised concerns about straining power grids and raising energy costs for consumers. A Bloomberg investigation in September found that wholesale electricity prices rose as much as 267% over the past five years in areas near data centers. There are also environmental drawbacks, as Microsoft, Google and Amazon.com Inc. have previously acknowledged the data center buildout could complicate their long-term climate objectives

More than a year ago, OpenAI released its first reasoning model, called o1. Where its prior software replied almost instantly to queries, o1 spent more time computing an answer before responding. Many other AI companies have since released similar systems, with the goal of solving more complex multistep problems for fields like science, math and coding.

Though reasoning systems have quickly become the industry norm for carrying out more complicated tasks, there has been little research into their energy demands. Much of the increase in power consumption is due to reasoning models generating much more text when responding, the researchers said. 

The new report aims to better understand how AI energy needs are evolving, Luccioni said. She also hopes it helps people better understand that there are different types of AI models suited to different actions. Not every query requires tapping the most computationally intensive AI reasoning systems.

“We should be smarter about the way that we use AI,” Luccioni said. “Choosing the right model for the right task is important.”

To test the difference in power use, the researchers ran all the models on the same computer hardware. They used the same prompts for each, ranging from simple questions — such as asking which team won the Super Bowl in a particular year — to more complex math problems. They also used a software tool called CodeCarbon to track how much energy was being consumed in real time.

The results varied considerably. The researchers found one of Microsoft’s Phi 4 reasoning models used 9,462 watt hours with reasoning turned on, compared with about 18 watt hours with it off. OpenAI’s largest gpt-oss model, meanwhile, had a less stark difference. It used 8,504 watt hours with reasoning on the most computationally intensive “high” setting and 5,313 watt hours with the setting turned down to “low.” 

OpenAI, Microsoft, Google and DeepSeek did not immediately respond to a request for comment.

Google released internal research in August that estimated the median text prompt for its Gemini AI service used 0.24 watt-hours of energy, roughly equal to watching TV for less than nine seconds. Google said that figure was “substantially lower than many public estimates.” 

Much of the discussion about AI power consumption has focused on large-scale facilities set up to train artificial intelligence systems. Increasingly, however, tech firms are shifting more resources to inference, or the process of running AI systems after they’ve been trained. The push toward reasoning models is a big piece of that as these systems are more reliant on inference.

Recently, some tech leaders have acknowledged that AI’s power draw needs to be reckoned with. Microsoft CEO Satya Nadella said the industry must earn the “social permission to consume energy” for AI data centers in a November interview. To do that, he argued tech must use AI to do good and foster broad economic growth.



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SpaceX to offer insider shares at record-setting valuation

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SpaceX is preparing to sell insider shares in a transaction that would value Elon Musk’s rocket and satellite maker at a valuation higher than OpenAI’s record-setting $500 billion, people familiar with the matter said.

One of the people briefed on the deal said that the share price under discussion is higher than $400 apiece, which would value SpaceX at between $750 billion and $800 billion, though the details could change. 

The company’s latest tender offer was discussed by its board of directors on Thursday at SpaceX’s Starbase hub in Texas. If confirmed, it would make SpaceX once again the world’s most valuable closely held company, vaulting past the previous record of $500 billion that ChatGPT owner OpenAI set in October. Play Video

Preliminary scenarios included per-share prices that would have pushed SpaceX’s value at roughly $560 billion or higher, the people said. The details of the deal could change before it closes, a third person said. 

A representative for SpaceX didn’t immediately respond to a request for comment. 

The latest figure would be a substantial increase from the $212 a share set in July, when the company raised money and sold shares at a valuation of $400 billion.

The Wall Street Journal and Financial Times, citing unnamed people familiar with the matter, earlier reported that a deal would value SpaceX at $800 billion.

News of SpaceX’s valuation sent shares of EchoStar Corp., a satellite TV and wireless company, up as much as 18%. Last month, Echostar had agreed to sell spectrum licenses to SpaceX for $2.6 billion, adding to an earlier agreement to sell about $17 billion in wireless spectrum to Musk’s company.

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The world’s most prolific rocket launcher, SpaceX dominates the space industry with its Falcon 9 rocket that launches satellites and people to orbit.

SpaceX is also the industry leader in providing internet services from low-Earth orbit through Starlink, a system of more than 9,000 satellites that is far ahead of competitors including Amazon.com Inc.’s Amazon Leo.

SpaceX executives have repeatedly floated the idea of spinning off SpaceX’s Starlink business into a separate, publicly traded company — a concept President Gwynne Shotwell first suggested in 2020. 

However, Musk cast doubt on the prospect publicly over the years and Chief Financial Officer Bret Johnsen said in 2024 that a Starlink IPO would be something that would take place more likely “in the years to come.”

The Information, citing people familiar with the discussions, separately reported on Friday that SpaceX has told investors and financial institution representatives that it is aiming for an initial public offering for the entire company in the second half of next year.

A so-called tender or secondary offering, through which employees and some early shareholders can sell shares, provides investors in closely held companies such as SpaceX a way to generate liquidity.

SpaceX is working to develop its new Starship vehicle, advertised as the most powerful rocket ever developed to loft huge numbers of Starlink satellites as well as carry cargo and people to moon and, eventually, Mars.



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U.S. consumers are so strained they put more than $1B on BNPL during Black Friday and Cyber Monday

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Financially strained and cautious customers leaned heavily on buy now, pay later (BNPL) services over the holiday weekend.

Cyber Monday alone generated $1.03 billion (a 4.2% increase YoY) in online BNPL sales with most transactions happening on mobile devices, per Adobe Analytics. Overall, consumers spent $14.25 billion online on Cyber Monday. To put that into perspective, BNPL made up for more than 7.2% of total online sales on that day.

As for Black Friday, eMarketer reported $747.5 million in online sales using BNPL services with platforms like PayPal finding a 23% uptick in BNPL transactions.

Likewise, digital financial services company Zip reported 1.6 million transactions throughout 280,000 of its locations over the Black Friday and Cyber Monday weekend. Millennials (51%) accounted for a chunk of the sizable BNPL purchases, followed by Gen Z, Gen X, and baby boomers, per Zip.

The Adobe data showed that people using BNPL were most likely to spend on categories such as electronics, apparel, toys, and furniture, which is consistent with previous years. This trend also tracks with Zip’s findings that shoppers were primarily investing in tech, electronics, and fashion when using its services.

And while some may be surprised that shoppers are taking on more debt via BNPL (in this economy?!), analysts had already projected a strong shopping weekend. A Deloitte survey forecast that consumers would spend about $650 million over the Black Friday–Cyber Monday stretch—a 15% jump from 2023.

“US retailers leaned heavily on discounts this holiday season to drive online demand,” Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement. “Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday.”

This report was originally published by Retail Brew.



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