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‘Vibe-coding’ darling Lovable’s CEO says the company is targeting enterprise customers as its ARR doubles to $200 million in just four months

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Swedish “vibe-coding” startup Lovable has reached $200 million in annual recurring revenue (ARR), doubling its total from just four months earlier, co-founder and CEO Anton Osika told attendees at the Slush 2025 technology conference in Helsinki.

Lovable determines ARR by taking the prior month’s revenue, multiplying it by 12, and annualizing the result, according to Osika.

The Swedish company, founded in 2023, has experienced rapid growth since launching its AI-powered app-building product in late 2024. Now, Osika is eyeing a larger enterprise customer base.

“If you look at people who have accounts from enterprises, it’s like half [of customers],” he told Fortune. “Most of it is coming from an individual who starts using Lovable and then brings it into the company. And then, in some cases, it’s growing into a larger contract across the entire company and turning into multi-million-dollar deals.”

Osika describes Lovable’s mission as democratizing software engineering by leaning into “vibe-coding,” where a user describes in plain language the app they want to build or the function of a piece of software they want to create, and the AI takes care of actually writing the code to produce that result.

Lovable’s main product is an AI-powered development platform that turns natural-language prompts into full-stack web applications and websites, generating real front-end, back-end, and database code that users can run and edit. The platform runs on a subscription model, where users can opt to pay for more advanced features. The company targets both non-technical users and developers, and offers a chat-based interface to help users build and deploy apps.

“We’re living through one of those rare moments in time that people are going to talk about for decades, and I think we’re transforming how humanity creates software,” Osika said. “Everyone becomes a developer in the future.”

Many of its users are casual creators, for example, those who use Lovable to quickly build simple tools or prototypes without learning to code. While individual users can generate revenue, the enterprise market is becoming increasingly lucrative as larger companies look to integrate AI tools into workflows. However, it’s also increasingly competitive. Lovable will be going up against major players like Microsoft and Google, as well as fast-growing startups like Anthropic, which is already a favorite among coders.

“We’re building for the non-technical and the 99%,” Osika said of the competition. “We’re obsessed with being simple, and so far, momentum-wise, that’s working out great for us.”

Lovable’s AI interface

The company is also expanding its product features, in part to become more appealing to enterprises that want to use AI for things like creating their own products or making tools to manage day-to-day operations. Osika says the company is building an AI interface that allows customers to connect, access, and customize various tools.

“What we foresee is that our thesis—which is to simplify all the steps of product development, the entire lifecycle, from building it, hosting it, maintaining it, testing it, and doing experimentation—is going to be realized through one simple AI interface, and that’s what we’re building,” he said.

The startup, which is led by the 35-year-old Osika and co-founderFabian Hedin, is also bringing in senior leadership to help steer this expansion. Over the last few months, the company has hired Maryanne Caughy, former chief people officer at Notion and Gusto, to head up people, Dropbox’s former head of growth and data, Eelena Verna, to lead growth, and Meta alum Charles Guillemet to lead recruitment.

“We just brought in these wonderful senior people who are moving to Stockholm with their families—even from the Bay Area—to pair with this very, very high-energy, high-slope talent that we have in the company,” he said. “As we build out, we’re also opening hubs in San Francisco and Boston to serve our customers there.”

A European base

Speaking onstage, Osika also attributed Lovable’s rapid growth to the company’s decision to stay in Europe, despite persistent advicefrom others in the industry that the company needed a San Francisco base.

“It was tempting, but I really resisted that,” he said. “I can sit here now and say, ‘You can build a global AI company from this country.’ There is more available talent if you have a strong mission and a team that’s working with urgency.”

Lovable has secured more than $225 million in venture capital since its founding. Its most recent raise—a $200 million Series A led by Accel and joined by more than 20 investors—valued the company at $1.8 billion.



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SpaceX to offer insider shares at record-setting valuation

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SpaceX is preparing to sell insider shares in a transaction that would value Elon Musk’s rocket and satellite maker at a valuation higher than OpenAI’s record-setting $500 billion, people familiar with the matter said.

One of the people briefed on the deal said that the share price under discussion is higher than $400 apiece, which would value SpaceX at between $750 billion and $800 billion, though the details could change. 

The company’s latest tender offer was discussed by its board of directors on Thursday at SpaceX’s Starbase hub in Texas. If confirmed, it would make SpaceX once again the world’s most valuable closely held company, vaulting past the previous record of $500 billion that ChatGPT owner OpenAI set in October. Play Video

Preliminary scenarios included per-share prices that would have pushed SpaceX’s value at roughly $560 billion or higher, the people said. The details of the deal could change before it closes, a third person said. 

A representative for SpaceX didn’t immediately respond to a request for comment. 

The latest figure would be a substantial increase from the $212 a share set in July, when the company raised money and sold shares at a valuation of $400 billion.

The Wall Street Journal and Financial Times, citing unnamed people familiar with the matter, earlier reported that a deal would value SpaceX at $800 billion.

News of SpaceX’s valuation sent shares of EchoStar Corp., a satellite TV and wireless company, up as much as 18%. Last month, Echostar had agreed to sell spectrum licenses to SpaceX for $2.6 billion, adding to an earlier agreement to sell about $17 billion in wireless spectrum to Musk’s company.

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The world’s most prolific rocket launcher, SpaceX dominates the space industry with its Falcon 9 rocket that launches satellites and people to orbit.

SpaceX is also the industry leader in providing internet services from low-Earth orbit through Starlink, a system of more than 9,000 satellites that is far ahead of competitors including Amazon.com Inc.’s Amazon Leo.

SpaceX executives have repeatedly floated the idea of spinning off SpaceX’s Starlink business into a separate, publicly traded company — a concept President Gwynne Shotwell first suggested in 2020. 

However, Musk cast doubt on the prospect publicly over the years and Chief Financial Officer Bret Johnsen said in 2024 that a Starlink IPO would be something that would take place more likely “in the years to come.”

The Information, citing people familiar with the discussions, separately reported on Friday that SpaceX has told investors and financial institution representatives that it is aiming for an initial public offering for the entire company in the second half of next year.

A so-called tender or secondary offering, through which employees and some early shareholders can sell shares, provides investors in closely held companies such as SpaceX a way to generate liquidity.

SpaceX is working to develop its new Starship vehicle, advertised as the most powerful rocket ever developed to loft huge numbers of Starlink satellites as well as carry cargo and people to moon and, eventually, Mars.



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U.S. consumers are so strained they put more than $1B on BNPL during Black Friday and Cyber Monday

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Financially strained and cautious customers leaned heavily on buy now, pay later (BNPL) services over the holiday weekend.

Cyber Monday alone generated $1.03 billion (a 4.2% increase YoY) in online BNPL sales with most transactions happening on mobile devices, per Adobe Analytics. Overall, consumers spent $14.25 billion online on Cyber Monday. To put that into perspective, BNPL made up for more than 7.2% of total online sales on that day.

As for Black Friday, eMarketer reported $747.5 million in online sales using BNPL services with platforms like PayPal finding a 23% uptick in BNPL transactions.

Likewise, digital financial services company Zip reported 1.6 million transactions throughout 280,000 of its locations over the Black Friday and Cyber Monday weekend. Millennials (51%) accounted for a chunk of the sizable BNPL purchases, followed by Gen Z, Gen X, and baby boomers, per Zip.

The Adobe data showed that people using BNPL were most likely to spend on categories such as electronics, apparel, toys, and furniture, which is consistent with previous years. This trend also tracks with Zip’s findings that shoppers were primarily investing in tech, electronics, and fashion when using its services.

And while some may be surprised that shoppers are taking on more debt via BNPL (in this economy?!), analysts had already projected a strong shopping weekend. A Deloitte survey forecast that consumers would spend about $650 million over the Black Friday–Cyber Monday stretch—a 15% jump from 2023.

“US retailers leaned heavily on discounts this holiday season to drive online demand,” Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement. “Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday.”

This report was originally published by Retail Brew.



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AI labs like Meta, Deepseek, and Xai earned worst grades possible on an existential safety index

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A recent report card from an AI safety watchdog isn’t one that tech companies will want to stick on the fridge.

The Future of Life Institute’s latest AI safety index found that major AI labs fell short on most measures of AI responsibility, with few letter grades rising above a C. The org graded eight companies across categories like safety frameworks, risk assessment, and current harms.

Perhaps most glaring was the “existential safety” line, where companies scored Ds and Fs across the board. While many of these companies are explicitly chasing superintelligence, they lack a plan for safely managing it, according to Max Tegmark, MIT professor and president of the Future of Life Institute.

“Reviewers found this kind of jarring,” Tegmark told us.

The reviewers in question were a panel of AI academics and governance experts who examined publicly available material as well as survey responses submitted by five of the eight companies.

Anthropic, OpenAI, and GoogleDeepMind took the top three spots with an overall grade of C+ or C. Then came, in order, Elon Musk’s Xai, Z.ai, Meta, DeepSeek, and Alibaba, all of which got Ds or a D-.

Tegmark blames a lack of regulation that has meant the cutthroat competition of the AI race trumps safety precautions. California recently passed the first law that requires frontier AI companies to disclose safety information around catastrophic risks, and New York is currently within spitting distance as well. Hopes for federal legislation are dim, however.

“Companies have an incentive, even if they have the best intentions, to always rush out new products before the competitor does, as opposed to necessarily putting in a lot of time to make it safe,” Tegmark said.

In lieu of government-mandated standards, Tegmark said the industry has begun to take the group’s regularly released safety indexes more seriously; four of the five American companies now respond to its survey (Meta is the only holdout.) And companies have made some improvements over time, Tegmark said, mentioning Google’s transparency around its whistleblower policy as an example.

But real-life harms reported around issues like teen suicides that chatbots allegedly encouraged, inappropriate interactions with minors, and major cyberattacks have also raised the stakes of the discussion, he said.

“[They] have really made a lot of people realize that this isn’t the future we’re talking about—it’s now,” Tegmark said.

The Future of Life Institute recently enlisted public figures as diverse as Prince Harry and Meghan Markle, former Trump aide Steve Bannon, Apple co-founder Steve Wozniak, and rapper Will.i.am to sign a statement opposing work that could lead to superintelligence.

Tegmark said he would like to see something like “an FDA for AI where companies first have to convince experts that their models are safe before they can sell them.

“The AI industry is quite unique in that it’s the only industry in the US making powerful technology that’s less regulated than sandwiches—basically not regulated at all,” Tegmark said. “If someone says, ‘I want to open a new sandwich shop near Times Square,’ before you can sell the first sandwich, you need a health inspector to check your kitchen and make sure it’s not full of rats…If you instead say, ‘Oh no, I’m not going to sell any sandwiches. I’m just going to release superintelligence.’ OK! No need for any inspectors, no need to get any approvals for anything.”

“So the solution to this is very obvious,” Tegmark added. “You just stop this corporate welfare of giving AI companies exemptions that no other companies get.”

This report was originally published by Tech Brew.



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