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EU pursues plans to crack down on low-value e-commerce goods from China

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Reuters

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November 19, 2025

European finance ministers have agreed to bring forward to next year customs duties on low-value parcels to crack down on cheap Chinese e-commerce imports from online platforms like Shein and Temu. Here are details of Europe’s concerns around cheap e-commerce imports, and the actions the European Union is taking.

European Union flags fly outside the EU Commission headquarters in Brussels, Belgium September 19, 2019 – REUTERS/Yves Herman

The EU has a “de minimis” customs duty exemption for e-commerce parcels arriving in the bloc valued at less than 150 euros ($174). Online platforms like Shein, Temu, AliExpress, and Amazon Haul send clothes, accessories, and gadgets from Chinese factories directly to shoppers at rock-bottom prices thanks to the customs waiver.

The number of low-value e-commerce packages arriving in the bloc doubled last year to 4.6 billion. More than 90% of them are from China, according to the Commission. The EU executive estimates some 65% of small parcels entering the EU are undervalued to avoid customs duties.

It also sees risks of harm to consumers from non-compliant products, of environmental damage from shipping products with a short lifespan, and of damage to EU industry, notably retailers, from the import surge. The US scrapped its own “de minimis” policy that allowed duty-free entry to parcels worth less than $800, leading to concerns that cheap Chinese imports would divert more to Europe.

The EU plans an overhaul of its customs system with the creation of an EU Customs Authority and an EU Customs Data Hub to replace IT infrastructure in EU members, saving them up to 2 billion euros a year, according to the Commission, and allowing greater coordination. 

The EU is a customs union, meaning there is a common tariff on imports from non-member countries, and no tariffs on trade between EU countries. But each country has its own customs agency, and the bloc currently has 189 different customs IT systems, which is why the data hub is needed, said Dutch lawmaker Dirk Gotink, who oversees the reforms for the European Parliament. The data hub will have to work with European technology firms, given the sensitivity of the information.

“The data is basically an MRI scan of the European economy and of trade flows; it is extremely sensitive and access to this data must be very strictly regulated,” Gotink told Reuters in an interview.
The rollout giving e-commerce companies access to the data hub is only scheduled for 2028, the date when the current 150 euro de minimis exemption is due to be abolished. For many, that is too slow.

The bloc also wants to introduce a “simplified temporary customs fee” on low-value e-commerce packages, possibly in November 2026. This single percentage-based duty on all packages is set to be decided by finance ministers at a December 12 meeting.

The Commission has also proposed a 2 euro handling fee for low-value e-commerce packages delivered directly to consumers or 50 cents for parcels handled by warehouses. Online retailers or importers would be liable, and this would be in addition to the temporary customs fee.

The handling fee is likely to be introduced in November 2026, or earlier if an IT solution can be found to support its implementation.

Several countries including France, the Netherlands, Poland, and Portugal are bidding to host the new EU customs authority ahead of a November 27 deadline.

France has put forward the northern city of Lille, near the border with Belgium, as a host city, while Poland is arguing for Warsaw, already the headquarters of European border and coast guard agency Frontex. Portugal has proposed Porto. 

© Thomson Reuters 2025 All rights reserved.



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Cosmetics giant Unilever finalises business demerger

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AFP

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December 5, 2025

The demerger of Unilever‘s ice cream division, to be named ‘The Magnum Ice Cream Company,’ which had been delayed in recent months by the US government shutdown, will finally go ahead on Saturday, the British group announced.

Reuters

Unilever said in a statement on Friday that the admission of the new entity’s shares to listing and trading in Amsterdam, London, and New York, as well as the commencement of trading… is expected to take place on Monday, December 8.

The longest federal government shutdown in US history, from October 1 to November 12, fully or partially affected many parts of the federal government, including the securities regulator, after weeks without an agreement between Donald Trump‘s Republicans and the Democratic opposition.

Unilever, which had previously aimed to complete the demerger by mid-November, warned in October that the US securities regulator (SEC) was “not in a position to declare effective” the registration of the new company’s shares. However, the group said it was “determined to implement in 2025” the separation of a division that also includes the Ben & Jerry’s and Cornetto brands, and which will have its primary listing in Amsterdam.

“The registration statement” for the shares in the US “became effective on Thursday, December 4,” Unilever said in its statement. Known for Dove soaps, Axe deodorants and Knorr soups, the group reported a slight decline in third-quarter sales at the end of October, but beat market expectations.

Under pressure from investors, including the activist fund Trian of US billionaire Nelson Peltz, to improve performance, the group last year unveiled a strategic plan to focus on 30 power brands. It then announced the demerger of its ice cream division and, to boost margins, launched a cost-saving plan involving 7,500 job cuts, nearly 6% of the workforce. Unilever’s shares on the London Stock Exchange were steady on Friday shortly after the market opened, at 4,429 pence.
 

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Burberry elevates two SVPs to supply chain and customer exec roles

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December 5, 2025

Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.

Burberry – Spring-Summer2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm. 

In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.

Matteo Calonaci - Burberry
Matteo Calonaci – Burberry

Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.

Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.

JohnattanLeon - Burberry
JohnattanLeon – Burberry

Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.

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Puneet Gupta steps into fine jewellery

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December 5, 2025

Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.

Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta

 
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”

The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.

An eclectic mix of jewels from the collection
An eclectic mix of jewels from the collection – Puneet Gupta

 
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.

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