Fashion
On Running debuts in South Korea with two stores
Published
November 10, 2025
On Running continues its international expansion, with a focus on Asia. In the APAC region, the Swiss running brand increased its 2024 sales by 33.6% to CHF 168.6 million and is now opening its first stores in South Korea.
Both stores are in prime locations in the Korean capital, Seoul: at The Hyundai Seoul department store and at Lotte World Mall Jamsil. On said in a statement that both locations mark an important milestone for the brand’s presence in the Korean market.
The new stores carry the Swiss brand’s full product range: running shoes alongside outdoor, tennis and lifestyle apparel, plus kid’s wear.
A highlight of the openings is the collaboration with Post Archive Faction (PAF). The contemporary label, long celebrated well beyond its appearance at Pitti Uomo, is presenting selected styles in both On stores. Also on display are collection pieces from On’s global brand partner, Zendaya.
“We are thrilled to bring the full On experience to Seoul- our first direct-to-consumer stores in South Korea. The city perfectly reflects our passion for design, innovation and an active lifestyle,” said Rebecca Cai, APAC General Manager at On, about the twin openings.
Alongside the shopping experience, the stores in Seoul will serve as hubs for the sports community, hosting community-led programmes and events. These include group runs and experiential initiatives designed to strengthen customer loyalty and foster a shared passion for movement and wellbeing.
The store design is inspired by the everyday lives and environments of Korean runners, capturing the textures and energy of the city’s running routes- from urban asphalt and brickwork to natural gravel paths. Combined with materials such as aluminium and glass, the design creates a visual ambience that seamlessly marries functionality with an emotional connection to running culture.
“This is a pivotal moment for us, fuelled by the phenomenal momentum we’ve seen across the APAC region. Our trusted wholesale partners have laid a fantastic foundation here, and these new flagship stores are the next step in our strategic multi-channel development. They provide a unique space to showcase the full breadth of our brand- especially our growing apparel collection- and to create inspiring places where our community can meet, connect and be inspired,” said Rebecca Cai.
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Published
December 7, 2025
Bernard Arnault has paid homage to the late Frank Gehry, the brilliant Canadian-born architect who passed away on Friday in Los Angeles.
For Arnault, Gehry designed the Fondation Louis Vuitton, widely seen as the most important work of contemporary architecture ever commissioned by a luxury brand.
Gehry died aged 96 Friday after a short respiratory illness, bringing to an end a truly remarkable career that included buildings such the highly acclaimed Walt Disney Concert Hall in Los Angeles and titanium-clad Guggenheim Museum Bilbao, his greatest masterpiece.
“I am profoundly saddened by the passing of Frank Gehry, in whom I lose a very dear friend and for whom I shall forever retain boundless admiration. I owe to him one of the longest, most intense, and most ambitious creative partnerships I have ever had the privilege to experience. His oeuvre, crowned by the Pritzker Prize, is immense. He will remain a genius of lightness, transparency, and grace,” Arnault said in a release.
In October 2014, in the presence of French president François Hollande, Gehry and Arnault opened the Fondation Louis Vuitton, a brilliant Deconstructivist building with a price tag that ran to some €800 million. Riffing on late 19th-century French architecture which revolutionized the use of glass like the Grand Palais and combining that with computer technology and 3D design, Gehry created a beautiful structure. Built on the edge of the Bois de Boulogne, its unique shape suggested a giant sailboat gathering wind in its sails.
“Frank Gehry – who possessed an unparalleled gift for shaping forms, pleating glass like canvas, making it dance like a silhouette – will long endure as a living source of inspiration for Louis Vuitton as well as for all the maisons of the LVMH group. With the Fondation Louis Vuitton pour la Création, he bestowed upon Paris and upon France his greatest masterpiece, the highest expression of his creative power, commensurate with the friendship he bore our city and the affection he showed for our culture,” Arnault added.
Gehry was to go on a design several stores and handbags for Louis Vuitton and has two more buildings in the pipeline for the luxury marque. A super-store concept building on Rodeo Drive in LA, due to open in two years, and an adjacent structure beside Louis Vuitton Foundation.
“My wife, my children, and I express our deepest condolences to his wife, Berta, and to his children,” concluded Arnault.
Copyright © 2025 FashionNetwork.com All rights reserved.
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