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Schuh updates ‘A Christmas Carol’ theme for major TV seasonal ad campaign

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1 month ago

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November 3, 2025

Fashion footwear retail giant Schuh is embracing the Christmas spirit in a big way this year with a just-launched 360 marketing campaign ‘Past, Present(s), Future’, premiering on major broadcast channels from 10 November.

Image: Schuh

And while joining department store group Fenwick in choosing Charles Dickens’ ‘A Christmas Carol’ as its seasonal theme, Schuh’s has chosen an updated storyline to deliver the same inspirational message.

Working with its creative agency ZAK and directed by London-based creative director Henry Dean, the campaign explores “the joy of Christmas gifting at every stage of life”.

The ad follows Cazzie, “who has lost her love for Christmas”. Guided by a “stylish spirit guide” Marley and a reflective voiceover, she embarks on “a journey of rediscovery”. Through “striking point-of-view shots”, the ad captures her near past, “the excitement of receiving gifts as a teenager… and her near future, highlighting the joy of perfecting gift-giving for her own children”.

 

Through this lens of “nostalgia and transformation”, the character “reconnects with the magic of the present: trying on fresh pairs of shoes, celebrating with friends, and enjoying Christmas with her chosen family, where everyone is free to be whoever they want to be”.

The ad closes on “scenes of laughter, gift-giving, and, naturally, really great shoes – a celebration of rediscovering the true spirit of Christmas”.

The campaign launches with a 30-second storytelling video across social channels and premiering on broadcast channels from 10 November. This includes ITVX, Channel 4 Streaming, and Sky VOD, alongside premium subscription services Netflix, Amazon Prime Video, and Disney+. The campaign will also run across YouTube, YouTube Shorts, VEVO, Reddit and Twitch.

In addition, Schuh said it’s also “stepping into new territory” with strategic podcast sponsorships, “connecting with Gen Z and family audiences through some of the UK’s most popular shows”, including Saving Grace, The Girls Bathroom, and Parenting Hell, “all ranked within Spotify’s Top 100”.

Supporting the campaign, Schuh will also roll out a suite of owned activity across social, digital, and physical touchpoints. This includes just-launched hero social content, creator-led storytelling, and an out-of-home activation in Manchester.

Neil Partington, chief retail officer at Schuh, said: “The Past, Present(s), Future campaign is ultimately a celebration of gifting. The campaign adopts the ethos of our ‘Same, But Different’ creative platform, championing the message that there is no one way to be this Christmas.”

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Cosmetics giant Unilever finalises business demerger

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32 minutes ago

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December 5, 2025

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AFP

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December 5, 2025

The demerger of Unilever‘s ice cream division, to be named ‘The Magnum Ice Cream Company,’ which had been delayed in recent months by the US government shutdown, will finally go ahead on Saturday, the British group announced.

Reuters

Unilever said in a statement on Friday that the admission of the new entity’s shares to listing and trading in Amsterdam, London, and New York, as well as the commencement of trading… is expected to take place on Monday, December 8.

The longest federal government shutdown in US history, from October 1 to November 12, fully or partially affected many parts of the federal government, including the securities regulator, after weeks without an agreement between Donald Trump‘s Republicans and the Democratic opposition.

Unilever, which had previously aimed to complete the demerger by mid-November, warned in October that the US securities regulator (SEC) was “not in a position to declare effective” the registration of the new company’s shares. However, the group said it was “determined to implement in 2025” the separation of a division that also includes the Ben & Jerry’s and Cornetto brands, and which will have its primary listing in Amsterdam.

“The registration statement” for the shares in the US “became effective on Thursday, December 4,” Unilever said in its statement. Known for Dove soaps, Axe deodorants and Knorr soups, the group reported a slight decline in third-quarter sales at the end of October, but beat market expectations.

Under pressure from investors, including the activist fund Trian of US billionaire Nelson Peltz, to improve performance, the group last year unveiled a strategic plan to focus on 30 power brands. It then announced the demerger of its ice cream division and, to boost margins, launched a cost-saving plan involving 7,500 job cuts, nearly 6% of the workforce. Unilever’s shares on the London Stock Exchange were steady on Friday shortly after the market opened, at 4,429 pence.
 

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Burberry elevates two SVPs to supply chain and customer exec roles

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December 5, 2025

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December 5, 2025

Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.

See fashion show
Burberry – Spring-Summer2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm. 

In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.

Matteo Calonaci - Burberry
Matteo Calonaci – Burberry

Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.

Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.

JohnattanLeon - Burberry
JohnattanLeon – Burberry

Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.

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Puneet Gupta steps into fine jewellery

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2 hours ago

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December 5, 2025

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December 5, 2025

Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.

Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta

 
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”

The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.

An eclectic mix of jewels from the collection
An eclectic mix of jewels from the collection – Puneet Gupta

 
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.

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