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Chinese exporters bet that Xi-Trump tariff truce won’t last

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Bloomberg

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October 31, 2025

Chinese exporters are heartened by lower US tariffs following a summit between leaders of the two economic superpowers Thursday, but say they’re still keen to hedge exposure to any future setbacks in bilateral trade ties. 

Bloomberg

For buyers and sellers alike of consumer goods in the US, the risks of relying solely on China for production for everything from fast fashion to holiday ornaments have begun to outweigh the country’s edge as a low-cost production hub.

Even with the trade truce, US retailers aren’t likely to reconsider plans to move supply chains out of China and Chinese manufacturers are committed to expanding exports to markets beyond the US to limit their vulnerability.  

“The tariff cut buys us more time,” said Huang Lun, sales manager at a Guangzhou-based retailer that sells underwear and yoga pants through online retailers including Amazon.com Inc., Shein Group Ltd. and PDD Holdings Inc.’s Temu

While American buyers made up 80% of his company’s total annual sales last year, Huang’s firm initially sought to lower that dependence on the US to just 20% with growth in other markets. An unexpected surge of sales before tariffs kicked in upended that goal this year, but shifting away from the US is “the only way to reduce trade risks for the long term,” he said.

Chinese President Xi Jinping and US President Donald Trump announced the trade détente after their highly anticipated meeting in South Korea. As part of their agreement to ease tensions, the Associated Press reported Thursday the US agreed to lower tariffs on Chinese imports to 47%, down from 57% previously — and well below a threatened 157% levy.

While that’s higher than the rate US has levied on other Asian nations such as Vietnam at 20%, Chinese exporters say that production at home is more competitive due to China’s established manufacturing eco-system and skilled workers.

Several Chinese exporters Bloomberg News spoke with were optimistic the improved trade relations will result in an uptick in order flow between the world’s largest economies, bolstering profitability for businesses that have been squeezed by US tariffs of more than 50% in recent months on imports from China. 

“We are going to get better deals with US clients,” said Andre Huang, a sales manager working for a firm selling household cleaning products like mops from Ningbo, an export base in eastern China. 

The company’s expansion in the US has been stalled by the high tariffs imposed earlier in the year, but Huang noted things have started to brighten up lately amid growing expectations for a breakthrough at the Trump-Xi summit. He said more American clients showed up for a trade fair currently being held in Guangzhou than did for a similar event just a few months ago.

Yet the prospect of more business in the US no longer excites Chinese exporters as it once did. Many said they’ve learned their lessons from Trump’s trade brinkmanship and now realize they can’t rely solely on access to the world’s biggest consumer market. 

The push into markets beyond the US already is evident in China’s trade data. The country is on track for a record $1.2 trillion trade surplus this year as shipments to Europe, Africa and other parts of Asia offset a slump in exports to the US. 

At the same time, many buyers in the US have begun to rethink their dependence on a China-based sourcing strategy. They’re asking suppliers to set up manufacturing operations outside of China, even if it means higher costs and lower efficiencies in the near term. 

For Lin Qian, who runs factories making toys in both the southern China boomtown of Shenzhen and in Vietnam, the lower US levies mean his Chinese factories will continue to handle the bulk of orders from US clients in the near term. But longer-term, he sees a shift away from China to steer clear of further disruption. 

“Both us and our clients are clear the diversification pace won’t change as the China-US relationship is still tricky,” he said.

Establishing a production facility in nearby Vietnam is non-negotiable for a company that counts US toy brands for three-quarters of its revenue. Those clients, who Lin wouldn’t specify, threatened to stop placing orders altogether earlier this year unless he moved more production to the Southeast Asian country.

Production at Lin’s toymaking factory in Vietnam finally kicked off in September, three months later than expected. “Challenges are obvious.” he said, adding “we really have to leave our comfort zone.”

Having factories both at home and abroad has provided more of a sense of security for many China-based exporters. 

“We’re no longer afraid of ups and downs in tariff rates,” said Barry Shan, whose company currently makes holiday ornaments for Walmart Inc. at its factory in eastern Chinese province Zhejiang. He will soon do the same at a new plant in Cambodia. 

Even Chinese exporters who still want to maintain the US as their primary market, diversifying production outside of China is viewed as essential to staying competitive. 

“Everybody is diversifying,” said Shanghai-based freight forwarder Keven Chen. “It’s now an industry consensus that US market can’t just rely on China’s supply chain, while Chinese manufacturers can’t merely count on the US market.”
 



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Burberry elevates two SVPs to supply chain and customer exec roles

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December 5, 2025

Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.

Burberry – Spring-Summer2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm. 

In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.

Matteo Calonaci - Burberry
Matteo Calonaci – Burberry

Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.

Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.

JohnattanLeon - Burberry
JohnattanLeon – Burberry

Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.

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Puneet Gupta steps into fine jewellery

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December 5, 2025

Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.

Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta

 
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”

The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.

An eclectic mix of jewels from the collection
An eclectic mix of jewels from the collection – Puneet Gupta

 
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.

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Celine unveils flagship boutique in Vienna

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December 5, 2025

In a first for the Alpine republic, Celine is opening its debut store in Austria. With a new opening on the prestigious Kohlmarkt in the heart of Vienna, the French luxury house, which recently drew attention with Michael Rider’s debut, also aims to underscore the importance of the German-speaking markets. Celine opened its first standalone store in Germany, in Munich, in 2017.

A look inside the salon of the French luxury house’s new Vienna store. – CELINE

The 150-square-metre luxury boutique in Vienna spans three storeys. It showcases the latest womenswear and menswear collections, beauty, fragrances, and Maison pieces. From the outside, the flagship impresses with a listed façade of sculpted marble, paired with large, dark-framed, floor-to-ceiling windows.

Inside, natural stone prevails, with materials such as Grand Antique marble combined with travertine. Basaltina flooring laid throughout features a French-inspired chevron pattern. The sense of luxury is heightened by ultra-clear mirrors- some finished in antique gold- neon lighting, and polished metal.

On the ground floor, womenswear is presented, beginning with accessories, leather goods, beauty products, and fragrances. This is followed by the ready-to-wear area.

A staircase with cantilevered steps, inspired by minimalism, leads to the first floor, where the menswear collections are presented. The scheme here is darker overall, with black-lacquered walls and a selection of timbers that contrast with the lighter woods in the other areas.

A look inside the luxury boutique.
A look inside the luxury boutique. – CELINE

An intimate salon on the second floor, accessible exclusively via a private lift, expands the store and includes an enlarged fitting room.

Throughout the store and its numerous lounge areas, the furnishings comprise a selection of vintage and contemporary pieces. As part of the ongoing Celine Art Project, a curated selection of artworks is on display with a stoneware composition by Anders Hald, a painting by Jasmine Gregory, and sculptures by Rosalind Tallmadge and Marcelo Silveira.
 

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