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Reformation + Camille Rowe: a French-American collection to celebrate the label’s first Paris store

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October 20, 2025

Paris it gal Camille Rowe has linked up with Los Angeles based fashion label Reformation to create a capsule collection, debuting in time to celebrate the opening of the brand’s first store in the French capital.

Camille Rowe for Reformation – Reformation

Reformation will open its first French boutique in early November at 20 Rue des Francs-Bourgeois in Paris. To celebrate its arrival in the country, the label called on French-American Rowe to design a 20-piece sensual and sophisticated capsule collection. Titled ‘Reformation + Camille Rowe,’ it will be available in limited edition, online and in stores,  from October 20.
 
Model and actress Camille was born to an American mother and a French father. Growing up influenced by both cultures, she now lives in Los Angeles, but has spent much of her life between New York and Paris. 

Rowe has built her career since the age of 18, from modelling (working with Chloé, Gucci, and Dior, among others) to acting, with recent appearances in Sous Emprise (2022) and Un Mariage sans Fin (2025).
 
Since its creation in 2009, Reformation, nicknamed ‘Ref,’ has become a major success, thanks to its eco-conscious and accessible approach, which has helped it find its audience. Blending contemporary design with high quality materials and flattering silhouettes, the brand empowers women to stay elegant without ever fading into the background.
 
For this second capsule collaboration between the brand and Camille, the goal is to combine French “je-ne-sais-quoi” with American boldness. The new wardrobe features dresses, lingerie-inspired pieces, and the “perfect” bag, designed to transition effortlessly from daily life to glamorous soirées. 
 
Available online and in all Reformation stores starting October 20, as well as in the upcoming Paris boutique from its opening in early November, the collection includes 20 limited-edition pieces. Sizes will range from XS to XL (and above for some pieces), priced from €98 to €548.

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Mac taps Chappell Roan as global brand ambassador

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December 9, 2025

Mac Cosmetics has appointed Grammy-winning singer-songwriter Chappell Roan as its newest global brand ambassador.

Mac taps Chappell Roan as global brand ambassador. – Mac Cosmetics

In this role, Roan is set to appear in international campaigns beginning in 2026, and bold creative moments as part of a long-term partnership with the brand.

“Partnering with Mac feels full circle. This brand has always made space for people like me; since day one they’ve embraced art, queerness, drag and self-expression,” said Chappell, known for her theatrical onstage personas and advocacy for LGBTQIA+ communities. 

Roan’s first campaign for the brand, photographed by Inez & Vinoodh, features a theatrical look with her signature cloud-white complexion, erased eyebrows and a Cool Teddy lip combination. Makeup artist Andrew Dahling described the look as a modern interpretation of androgyny, drawing from film noir and 1930s military references layered with Roan’s signature high-glam style.

“I’m so excited to welcome Chappell Roan as Mac’s new brand ambassador. She is one of the most exciting and powerful artists of this generation; a true creative force who uses beauty as a form of bold, emotional storytelling,” said Nicola Formichetti, Mac Cosmetics global creative director. 

“Chappell represents a generation that values authenticity, queer joy and fearless self-expression, which aligns perfectly with Mac and our mission of ‘All Ages, All Races, All Genders.’ Her love for her community, especially her commitment to LGBTQIA+ voices and rights, reflects the heart of what Mac has championed since the beginning. We’re thrilled for everything we’ll create together.” 

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Fwrd names Rosie Huntington-Whiteley as fashion director

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December 9, 2025

Global luxury fashion retailer Fwrd has appointed Rosie Huntington-Whiteley as fashion director as the Revolve Group-owned platform continues to gain market share. 

Fwrd names Rosie Huntington-Whiteley as fashion director. – Fwrd

In this role, Huntington-Whiteley will oversee fashion curation, merchandising, and seasonal strategy, while bringing her global profile and personal aesthetic to the role.

“As fashion director at Fwrd, my role is about defining the brand’s fashion point of view through a modern, timeless, and refined lens,” said Huntington-Whiteley. 

“I believe in the power of storytelling through clothing, building a wardrobe that balances both sophistication and ease that truly resonates with the Fwrd customer’s lifestyle.”

The company most recently reported a 37% year-over-year increase in gross profit dollars in the third quarter of 2025. Fwrd’s personal shopping program has been a key contributor, delivering more than 100% year-over-year sales growth in the first nine months of 2025. 

Fwrd has also expanded its luxury portfolio through recent brand launches including Phoebe Philo, Dries Van Noten, and Skims x Roberto Cavalli. It continues to strategically invest in owned brands, physical retail, merchandising, and client experiences. 

“Fwrd’s strong performance in today’s evolving luxury market underscores the significant opportunity ahead as we continue to scale. With visionary creative leadership guiding the brand forward, we’re continuing to elevate Fwrd’s global presence and strengthen its position in the luxury space,” added Michael Mente, co-founder & co-CEO Revolve Group, Inc.

“As we invest in initiatives like our personal shopping program and expand our physical footprint, we’re deepening client engagement and driving long-term growth to ensure Fwrd remains the destination for modern, curated luxury fashion.”

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Anahí India: Portuguese brand crafting pieces from saris opens first store at Lisbon’s 8Marvila

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December 9, 2025

Friends and business partners Ana Abreu and Rita Galamba have just opened, at 8Marvila in Lisbon, the first bricks-and-mortar space for their Portuguese brand, Anahí India — a name that nods to original Indian pieces and to those created from traditional saris, from a country first reached by sea by Vasco da Gama in the 15th century and whose nationals are among the largest immigrant communities in Portugal, alongside Angolans and Brazilians.

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India is also the guiding inspiration for the entrepreneurial duo’s label, and they now oversee in-house, local production in both countries.

Measuring around 25 square metres, the new shop showcases unisex jackets, dresses and kimonos — a line they began selling nearly a decade ago at music festivals, initially with men’s shirts brought directly from India by the founders. There is no shortage of accessories either, such as sarongs or karnatakas, and jewellery featuring traditional styles and motifs.

The duo opened Anahí India’s debut shop at the end of November, presenting the brand’s full range and making a point of asserting its identity, despite the clean and industrial aesthetic choices of the alternative space, which stand in constant contrast to the vibrant colours and intricate patterns of the recycled and repurposed fabrics used throughout the collections.

In addition to the “unique and exclusive pieces of Indian origin,” Anahí India also offers designs created collaboratively, resulting in styles that both Ana and Rita would wear all year round, in materials such as silk.

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Another update: until December 12, “we’ll be in Praça D. Luís for the Time Out Lisboa Christmas fair,” the brand announces on its social media channels, inviting you to “discover exclusive pieces and find stylish gifts,” as noted on the brand’s Instagram account.

“And of course… Don’t forget our store at Rua Marvila 8, open from Thursday to Sunday, from 12 noon to 8 pm — always ready to welcome you with the best energy,” the brand added, while also highlighting the goal of continuing to grow online, where it explains: “At the heart of our brand lies a deep commitment to sustainability and the preservation of India’s rich textile heritage,” it said via its website.

“The materials used are, in fact, recycled Indian saris, reimagined and reinvented to create unique fashion pieces. This process not only respects the environment, but also pays homage to the history and art of India.”

According to the website: “The Anahí brand is a story of beauty, culture and sustainability that originated in India, where the charm of recycled Indian saris is transformed into fashion, and which established itself in Portugal in 2017,” it further explained.

“Anahí represents a true fusion of cultures and traditions, with production in both India and Portugal. This intercultural collaboration results in a diverse range of clothing and accessories that combine the essence of East and West.”

This article is an automatic translation.

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