Britain’s Gymshark performance-wear specialist has been focusing heavily on the US recently and Monday brought a new development in that area with news that Dick’s Sporting Goods is its first-ever US wholesale partner.

Launching on 24 October, the company’s collections will be available at 12 Dick’s House of Sport locations. The debut there comes close to the opening of Gymshark’s first permanent US store. The brand opened a 4,000 sq ft flagship at Roosevelt Field in Long Island, New York, last weekend

Dick’s said the partnership “represents a natural next step in growing the brand’s reach and retail presence nationwide, and underscores Dick’s commitment to bringing culture-shaping brands that connect sport, fashion, and lifestyle under one roof”. 

And it added that the deal “delivers on [our] promise to continually bring athletes (ie, customers) unexpected, emerging brands that live at the intersection of sport, culture and fashion. Starting this week, athletes will be able to see, touch and test Gymshark’s most-hyped items, giving them a first-hand look at the premium design, technical fabrics and community-driven energy that’s made Gymshark a global sensation”. 

Brendan Kirk, VP of Merchandising at Dick’s, stressed the company’s interest in “fresh and surprising brands” and desire to “differentiate our product offering. Becoming Gymshark’s first US wholesaler allows us to do just that. Gymshark is redefining what modern training apparel looks like with high-performance, stylish pieces rooted in real gym culture. House of Sport is the perfect place to bring that experience to life.”

And Mitch Healey, director of retail and wholesale, North America at Gymshark, added: “When we started to look for our first wholesale partner in North America, there were two things we knew we had to have in common — that they were an iconic brand and that they would be able to bring the authentic Gymshark experience to their community. Dick’s Sporting Goods just leapt off the page. The spaces look incredible, and the community will immediately feel like they are in a Gymshark space the moment they see it. 

At launch, the popular Power and Vital collections will be among the pieces available within a fully branded Dick’s House of Sport experience featuring custom fixtures, athlete mannequins, and “design details that bring the brand’s ‘We Do Gym’ ethos to life”. 

Pieces in the collection will retail for between $16 and $70 and each location will feature a fully branded Gymshark collab space, “offering athletes an exclusive and immersive shopping experience”. 

The 12 stores in which the line-up will be available will include Jersey City, NJ; Ross Park, PA; Polaris, OH; Miami and Tampa, FL; Kennesaw, GA (available from 29 October); Glendale, AZ; Dallas, TX; Minnetonka, MN; Knoxville, TN; Baybrook, TX; and Boston, MA.