The Perfumes & Companhia (P&C) chain, which has 130 stores throughout Portugal and engages customers in its world of beauty with high-quality, personal, and trustworthy service across its network of physical and online stores, has just unveiled a new store concept at Alegro Sintra, co-created with the creative agency Malherbe Paris. This initiative marks the start of the company’s 2030 strategic plan, which sets out its vision for the years ahead, envisages an investment of 30 million euros, and includes a thorough overhaul of the shopping experience.
The new P&C store, in Alegro Sintra, with a renewed concept, new image and more comprehensive offering – Perfumes & Companhia
The new store, which opened last on October 16 in the Sintra shopping centre, is the first space to reflect the new era of P&C, offering an enhanced shopping experience- both in customer service and in the breadth of brands and products available.
In terms of its offering, the company has significantly expanded its portfolio with more than 120 new brands, bringing the total number available in P&C stores to over 300. It has also strengthened its dermo-cosmetics line-up, with brands such as Avène, Caudalie and La Roche-Posay and Vichy, as well as its make-up selection, with names including Catrice, L’Oréal Paris, NYX, and Revolution, while continuing to carry luxury brands such as Chanel.
According to Pedro Aragonez, P&C’s managing director: “This opening is the first visible step in a wider transformation process. In recent years, consumer behaviour has changed profoundly: the customer is more informed, more digital, and values authentic, personalised and convenient experiences. We felt the time was right to reinvent the in-store experience, not just aesthetically, but structurally,” he told Marketeer.
“The new concept, developed in partnership with Malherbe Paris, reflects a Perfumes & Companhia that is more modern, inclusive and closer to customers, combining technology, service and inspiration.”
In addition to placing the customer at the centre through greater interaction and a richer sensory environment, P&C’s new concept aims for deeper integration between the physical and the digital, with areas dedicated to experimentation, dermo-cosmetics, make-up and more, without losing the essence of the brand, adds the MBA graduate, holder of the Lisbon MBA- a partnership between Nova SBE and Católica-Lisbon, the two leading business schools in Portugal- in collaboration with the MIT Sloan School of Management in the US.
“Throughout its almost 30 years of existence, Perfumes & Companhia has been in constant evolution, maintaining its leadership,” he also noted in an interview with Marketeer. “The beauty market is evolving rapidly, with new categories, new players and increasingly demanding consumers. We wanted to anticipate this change and not merely react to it. The P&C. 2030 plan is therefore a proactive response: we want to lead the sector, innovating in how we serve, communicate and inspire our customers,” he explains.
To this end, P&C has set ambitious goals such as “doubling the share of online sales within two years, expanding its portfolio beyond 300 brands, and continuing to increase our active customer base,” he continues. “But more important than the numbers is the quality of the relationship with the consumer. We want to continue to be the benchmark in beauty- and now also in wellbeing- in Portugal.”
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Delsey turns its focus to international markets. The luggage brand has just announced the appointment of its new global managing director, Gilles Bariguian. He will lead the group into a new phase of accelerated international expansion, a move upmarket, and towards profitable growth as the brand approaches its 80th anniversary in 2026.
Gilles Bariguian brings extensive experience in luxury and international markets – Delsey
“I am delighted and honoured to be working with the teams to elevate the brand and open a new chapter of global development in a rapidly changing mobility market. Delsey is no longer just a travel brand; it now caters to every moment of mobility, a market that has evolved significantly since the Covid-19 period,” said Gilles Bariguian.
Diversifying its international presence
With 20 years’ experience at Procter & Gamble across four continents, and roles at Guess EMEA, Etoile Group (specialising in luxury in the Middle East), and Cenomi (a department-store chain in Saudi Arabia), Delsey’s new global managing director will be tasked with steering the Parisian brand’s international expansion. At the same time, he will continue his consulting work with the Saudi Fashion Commission and its 100 Brands programme.
With its strongest presence in the US (2,561 points of sale) and Europe (1,688), the brand counts just over 300 points of sale in Asia and 111 across the Arabian Peninsula.
Beyond international expansion, the objectives of the new global managing director are to accelerate digital transformation, broaden the product portfolio, and build sustainable, profitable growth for Delsey, a company founded in 1946.
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Amazon has agreed with Italy’s tax collection agency to pay 510 million euros ($582 million) to settle a tax dispute in the country, two sources close to the matter said on Wednesday.
Amazon logo is seen in this illustration created on February 11, 2025 – REUTERS/Dado Ruvic/Illustration/File Photo
However, in an unusual development, Milan’s prosecutors are in disagreement with the accord between the revenue agency and the U.S. tech company and plan to continue their investigation, two other sources said.
The prosecutors, who suspect evasion amounting to some 1.2 billion euros related to 2019-2021, expect to wrap up their probe early next year, according to the second two sources familiar with the investigation.
The prosecutors are also conducting two other investigations into the company – one involving alleged tax evasion relating to 2021-2024, and another involving alleged customs and tax fraud involving Chinese imports.
Topshop will be back in Australia from next February with a comeback launch in all 56 of key department store retailer Myer’s stores.
Cara Delevingne, the face of Topshop’s revival – Topshop
It’s the latest development in a relaunch story that has seen it inking online and physical store deals in multiple countries. It’s currently available physically in the UK, Ireland, Belgium, France, Denmark, Germany, the Baltic states, and Spain, and is continuing a long-term link-up with Nordstrom in the US. It’s planning around 20 international relaunches in 2026.
As with its relaunch in other countries, the Australian offer will be built around “sharp tailoring, statement outerwear and reworked denim” with long-time popular jeans styles.
Topshop’s brand director Henrik Matthiesen called the Myer deal an “important milestone as we reintroduce Topshop to the world. Working with Myer allows us to bring our renewed vision to the Australian market with energy, relevance and a stronger connection to how people want to dress today, all while building on Topshop’s iconic British heritage”.
And the department store chain’s chief merchandise officer Belinda Slifkas highlighted how the retailer is continuing to “refresh and elevate our womenswear offering with globally relevant, fashion-forward labels. We’re seeing a growing number of younger customers choosing Myer, and with Topshop’s arrival, we’re confident this will further strengthen our appeal and deepen our connection with this customer group”.
Topshop was last available in Australia as far back as 2020 and its return to the market will also see it available online there as well as in physical stores.
Its relaunch this year has grabbed headlines all the way as it has staged high-profile events like its Trafalgar Square runway takeover in the summer. It has also attracted plenty of interest by linking up with higher-end retailers such as Liberty, Printemps Haussmann, and Magasin du Nord.
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