It’s ‘Campaign for Wool’ time at London’s Savile Row. The high-end shopping street, best known for its luxe tailors, is about to stage another ‘Savile Row Wool Month’, free-to-the-public exhibition “in honour of wool excellence” for three weeks until Thursday 31 October.

To mark the campaign’s 15th anniversary and its and its longstanding partnership with Savile Row, tailors of ‘The Row’ are unveiling special wool-themed window displays, launching new exclusive cloths, limited edition collections and pop-up retail events.  

Highlights are exclusive new wool fabric launches by Henry Poole & Co (its new exclusive House Fabric: The Londsdale Check); Anderson & Sheppard (featuring its House Special Tweed collection launched earlier this year); Gieves & Hawkes (launching a limited-edition collection comprising coats and jackets using tweed from Glenlyon Tweed Mill); Huntsman (featuring its AW2025 Tailoring collection, created with wool from British Mills with low carbon footprint); and JP Hackett (launching a limited edition SpringRam Cheviot wool cloth coat from Harrisons cloth).

Meanwhile, ‘clothsurgeon’ will showcase a  King Charles III-inspired bomber jacket crafted from wool bunting used during the 2023 Coronation celebrations.

As this a “celebratory wool showcase”, their window displays are also “highlighting the industry’s enduring commitment to sustainability and supporting the Campaign for Wool’s powerful consumer message: Check It’s Wool”. 

It’s also part of a wider nationwide and international series of events with Campaign for Wool encouraging the public “to make informed, responsible choices by opting for wool, one of nature’s most innovative, sustainable and planet-friendly fibres, over synthetic alternatives”.

Peter Ackroyd, chairman of Campaign for Wool, said: “Savile Row has been a central part of the campaign… since its inception in 2010, which transformed London’s historic tailoring street into a pasture where 50 sheep grazed.

“Partner[ing] with them once more in celebration of our 15th anniversary, [the] window displays, limited edition wool garments, and pop-up retail events… showcase wool as a sustainable fibre for the future.”