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Nude Project opens its first US pop-up shop in Miami

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2 months ago

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EFE

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October 13, 2025

Spanish brand Nude Project opened its first US pop-up shop in Miami this weekend. The label was founded in 2019 by Bruno Casanovas and Alex Benlloch and is known for dressing the likes of Madonna, Rauw Alejandro, and Ronaldinho.

Image from Nude Project’s autumn/winter campaign – Nude Project

“It’s the first pop-up of our lives across the pond,” Casanovas told EFE in an interview.

Hundreds of people turned out at the Miami Design District on Saturday for the opening of the brand’s pop-up, which launched in addition to the label’s nine shops across Europe.

Amid the extravagant window displays of the world’s largest luxury brands, Nude Project introduced itself to US audiences with a space that pulses to the beat of high-tempo music, meticulously curated around a large central tree. The space also features a bookcase that becomes a doorway to a photo booth.

“We came here not realising how well-known the brand was,” said Casanovas, for whom it was “the most surreal thing that’s ever happened in my life” to see a queue six blocks long in the sweltering Miami heat just minutes before opening.

Facing “one of the most challenging markets”, where “very few European brands” manage to operate and connect with people, the brand’s Barcelona-based founders took a chance on this temporary project. The brick-and-mortar shop will be open for a total of 16 days, its co-founder confirmed.

Although “I don’t think we’re the coolest, the most fun, or the funniest”, the label’s creative director believes they can offer “a genuine, real and authentic product” in the US.

The label’s stay in Miami will coincide with Billboard’s Latin Music Week, from October 20 to 23, during which, Casanovas announced, they will stage performances with surprise guest musicians, keeping the brand connected to the sensibilities of those who “create more community than anyone else”.

Over the past six years, Alex, 24, and Bruno, 25, say Nude Project has generated millions of euros in annual revenue (26 million euros in 2023, according to the latest available figures). The designers have also appeared on the cover of Forbes and what motivates them to keep growing is “the simplest thing, which is to keep having the opportunity to create non-stop”.

“That adrenaline that comes from the challenge of going to the US, where hardly anyone knows us, is what keeps us young and alive,” Casanovas said.

Alex and Bruno recalled that in 2023 they walked through the Miami Design District for the first time with the hope of bringing Nude Project there. Two years later, they have returned.

“There are so many things to do, so many countries to go to, so many people to meet that I feel we’ve only just begun,” Casanovas concluded.

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Onitsuka Tiger launches its first fragrance line

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3 hours ago

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December 15, 2025

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December 15, 2025

Japanese footwear and sportswear brand Onitsuka Tiger is entering the fragrance world with its first collection of four scents, simply named ‘One,’ ‘Two,’ ‘Three,’ and ‘Four.’

Onitsuka Tiger “One”

Named ‘Wearing Quiet Radiance,’ the eau de parfum line symbolises the beauty of contrast and was conceived by world-renowned perfumer Mark Buxton. The fragrances draw inspiration from the fusion of tradition and modern innovation, combining craftsmanship with contemporary design- elements that have defined Onitsuka Tiger’s heritage, according to a statement.

The entire process of creating the fragrance line, from the selection and extraction of materials to blending and bottling, takes place exclusively in Grasse, in Provence, the world’s perfume capital.

The four fragrances, designed to evoke a sense of stillness that allows one to reconnect with one’s essence, are encased in elegant, bright-yellow bottles that reflect the brand’s distinctive colour, and are available in Onitsuka Tiger stores and on the Japanese brand’s official website.

Onitsuka Tiger One is built around green and mint notes, followed by lemon and mandarin. White florals and jasmine form the heart, while patchouli, leather, and guaiac wood add depth and resonance to the fragrance. Onitsuka Tiger Two opens with bergamot and lemon, joined by geranium and frankincense. Finally, velvety musk and sandalwood envelop the skin.

Onitsuka Tiger Three showcases the spicy, citrus nuances of angelica, followed by violet and marine notes. Smoky and spicy nuances then gently unfurl. In Onitsuka Tiger Four, peppermint and bergamot make an immediate impression, while absinthe and nutmeg add a bold accent. As the fragrance evolves, vanilla and vetiver add depth, and the scent ends with the crystalline clarity of citrus notes.

Founded in Kobe in 1949 by Kihachiro Onitsuka, the Japanese label originally produced only basketball shoes before becoming a lifestyle brand within the Asics group following a 1977 merger.

Europe is gaining momentum in Onitsuka Tiger’s business, as is the US, but the brand continues to rely mainly on its Asian operations, particularly in China and Japan. According to company president Ryoji Shoda, the brand generated revenue of 120 billion yen last year (705 million euros), almost double the figure from six years ago, with sales of its heritage range still accounting for the bulk of its revenue and generating substantial profitability.

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Pandora brings forward transition: Spanish executive Berta de Pablos-Barbier will take over as CEO in January

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3 hours ago

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December 15, 2025

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December 15, 2025

Pandora has brought its leadership transition forward to January. The Danish jewellery brand announced on Monday that the Spanish executive Berta de Pablos-Barbier, until now the company’s chief marketing officer, will assume the role of CEO on January 1, taking over from Alexander Lacik. The company announced this change in leadership in September and it had initially been scheduled for completion in March, at its annual general meeting.

Berta de Pablos-Barbier will take over as CEO of Pandora on 1 January 2026. – Pandora

Pandora has opted to accelerate this transition thanks to “a smooth handover by the current CEO, Alexander Lacik, and the appointment of Jennie Farmer as the new chief marketing officer,” the jewellery brand said in a statement.

In this regard, the chairman of Pandora’s board of directors, Peter Ruzicka, commented: “The handover from Alexander to Berta has been exceptionally smooth. With the addition of Jennie Farmer as CMO, we are pleased to be able to carry out the leadership transition faster than anticipated.”

The Spanish executive Pablos-Barbier, for her part, said it would be “an honour” to lead Pandora in its next stage.

“In recent years we have consolidated a strong brand with a unique position in the accessible jewellery market. My immediate priority will be to navigate the current market turbulence as we prepare to take advantage of our untapped opportunities as a comprehensive jewellery brand and drive long-term growth. We are building a bigger Pandora,” she added.

The current CEO, Lacik, will retire after nearly seven years as chief executive and president of the brand, although he will remain with Pandora as a special adviser to the board of directors and the executive committee until the company’s annual general meeting, which will be held on March 11 next year.

On Lacik’s contribution, Ruzicka thanked him for “his exceptional leadership.”

“Since his arrival, Pandora’s revenue has grown by 45% and total shareholder return has exceeded 200%. He leaves the company with a solid foundation and significant growth potential,” he concluded.

Starting next year, Jennie Farmer will replace Pablos-Barbier as chief marketing officer. Currently senior vice-president of brand experience and channels, she joined Pandora in January 2025 and has more than 25 years of experience with luxury and FMCG brands, from Procter & Gamble to LVMH.

“Pandora is an iconic brand with a track record of redefining the jewellery industry. I look forward to building on the strong direction set by Berta and driving bold, creative marketing that connects with consumers across all our segments and channels,” she said.

Jewellery giant Pandora is headquartered in Copenhagen and has more than 2,700 stores worldwide, with a presence in around 100 countries. Financially, it reported a 6% increase in revenue in the third quarter of the 2025 financial year.

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Heimstone to close doors after nineteen years

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4 hours ago

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December 15, 2025

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December 15, 2025

After nearly two decades of collections, womenswear brand Heimstone will close its doors, founder and artistic director Alix Petit announced on December 15. The decision comes amid diminished purchasing power and an increasingly tough market. The closure is planned in two stages: its physical boutique, located at 23 Rue du Cherche-Midi in the 6th arrondissement of Paris, will close on December 20, and its e-commerce platform will cease operating on December 30.

Heimstone is currently selling its final collection – Heimstone

“For nineteen years, I have poured immense energy, total dedication and passion into Heimstone, which has shaped me as much as I have shaped Heimstone. But a life is never made up of a single chapter, and I now feel naturally guided towards the end of a cycle,” said Petit in a press release.

An “exhausting” French system

“I am turning the page with clarity, pride and serenity,” she continued. “I feel neither nostalgia nor regret, only the profound certainty that it is time to close one door to open another. Above all, thank you. You have been committed, loyal and dynamic year after year. This community of women is without a doubt the greatest achievement of this adventure.”

The Heimstone adventure draws to a close after nineteen years
The Heimstone adventure draws to a close after nineteen years – Heimstone

The designer also spoke candidly in a video posted on social media, thanking her community as well as her long-standing partners, while criticising a French system that “wears down” industry players, far removed from its “official line.”

A brand with international reach

Heimstone made a name for itself with collections featuring flowing cuts and colourful prints, as well as numerous pop-up stores. The label made appearances in Marseille, Lyon, Lille and Bordeaux, as well as in Brussels and London. With Heimstone, Petit placed a strong emphasis on in-store concepts, regularly innovating. Collaborations included Damart, Catimini, Spartoo, Bocage, Bugaboo and Olivia Dar.

The brand enjoyed international recognition and sales
The brand enjoyed international recognition and sales – Heimstone

For sales, Heimstone relies on eight stockists, including Featsy by Piccadilly Circus in Annecy, By Mahe in Megève and Frimousse le Drugstore in Rennes. A graduate of Atelier Chardon Savard, Petit made Heimstone an internationally sought-after brand at the height of its recognition, with sales in the United States, the United Arab Emirates and across Asia.

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