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Fast Retailing’s ‘other brands’ see mixed results

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October 10, 2025

Fast Retailing’s strong full-year results for FY25 yesterday (sales and profits both higher) were mainly about its star Uniqlo brand. But the company operates a number of other brands, so how did they fare?

Theory

The youth-focused GU brand saw revenue rising 3.6% to ¥330.7 billion but same-store sales were flat and business profit dropped by as much as 12.6% to ¥28.3 billion. The company said the brand was “unable to maximise sales due to insufficient creation of hit products that captured mass fashion trends and shortages of strong-selling items.”

It added that its selling, general and administrative expense ratio increased on the back of higher personnel costs associated with wage increases and higher costs linked the opening of the GU store in the US.

As for the Global Brands division, revenue here fell 5.3% to ¥131.5 billion but the the segment managed to generate a business profit of ¥2.6 billion (compared to just ¥0.1 billion in FY24) after losses from the Comptoir des Cotonniers operation were halved. That was even though its revenue dropped as it saw improvements in both the gross profit margin and the selling, general and administrative expense ratio. 

Yet the segment reported an operating loss of ¥0.9 billion (compared to a ¥0.6 billion operating profit in FY24) due to the firm recording impairment and other losses of ¥3.9 billion associated with structural reforms at the Comptoir des Cotonniers label.

Theory meanwhile reported declines in both revenue and profit, although the company didn’t share just what those falls were. It said “sales of core products struggled to gain momentum and Theory sales in the Mainland China market were adversely impacted by declining consumer appetite”. 

Finally, PLST generated significantly higher revenue and profit, but again, we don’t know the specific numbers. We do know, however, that its improvements were due to “strong sales of wide pants and sheer sweaters”.

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ASOS adds to premium menswear line-up

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December 10, 2025

ASOS’s goal to elevate its menswear offer with more premium labels continues apace. Now you can add four more brands to its “growing roster of globally-recognised and design-led brands”. 

ASOS

This now includes Madrid-based streetwear label Pompeii, US denim major True Religion, Scandi brand Double A by Wood Wood, and streetwear brand No Problemo “each bringing a distinct aesthetic to the ASOS menswear mix”. 

“Together, these brands represent ASOS’s commitment to offering customers access to quality craftsmanship, directional design, and cultural relevance… the expanded line-up highlights the breadth and depth of ASOS’s menswear range” it said.  

Shazmeen Malik, Brands director at ASOS said: “Our recent brand launches mark a shift in how we show up for Menswear, delivering standout style, cultural connection, and more of what our customer wants. With a carefully curated premium streetwear offering, [this] is the place for fashion-forward customers to find bold, relevant, and quality pieces that truly stand out.”

In October, the digital retail giant launched ASOS Collective to not only “sharpen” the fashion retailer’s menswear proposition but “signal a confident pivot: ASOS aiming higher in quality, longevity and design refinement”. 

New collections include “next-level essentials… building on wardrobe pillars rather than chasing trends – a move that echoes the retailer’s broader strategy to elevate its in-house labels”.

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Nudie Jeans to open third UK Repair Shop in Bristol

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December 10, 2025

Swedish streetwear/denim brand Nudie Jeans is to open a UK Repair Shop on Park Street, Bristol, “bringing [our] signature blend of denim, culture, and sustainability to one of [the city’s] most iconic streets”.

Nudie Jeans

Opening Thursday (11 December) and becoming its third alongside existing stores in London and Manchester, the ‘community-driven’ store brings its collection “designed to last, made with organic cotton, and repaired for life”.

Built on a reputation of “circular design, transparency, and a long-term commitment to doing things differently”, the Repair Shop, offering “free repairs for life on every pair, no matter when or where they were first purchased”.

Repair Shops “are at the heart of Nudie Jeans’ circular model”. Customers return with their worn-in jeans for free repairs, “keeping garments in use for as long as possible”. Re-use jeans, traded in by customers for a discount on their next pair, are cleaned, restored, and resold. In 2024, Nudie Jeans reformed more than 73,000 free repairs globally “and extended the life of thousands of jeans” through its Re-use programme.

“Every Nudie Jeans Repair Shop is built on the belief that tomorrow’s vintage is created in the choices we make today. Few cities understand that better than Bristol,” said co-founder and CEO Joakim Levin.

“Park Street, with its mix of vintage shops, cafés, record stores, and students on the steep climb toward Clifton, sets the perfect stage for [our] next chapter in the UK.”

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Celine opens flagship store in Zurich, Switzerland

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December 10, 2025

From the Danube to the Limmat, Celine is expanding its presence in the Alpine region on two fronts as the year draws to a close. Hot on the heels of its opening on Vienna’s Kohlmarkt comes a new flagship boutique on Zurich’s prestigious Bahnhofstrasse. That said, Celine already had a presence in the Swiss banking metropolis, a smaller boutique on Storchengasse, which has now closed.

Impressions of the Zurich store. – CELINE

Across three floors, the store showcases the womenswear collections, Beauté, Haute Parfumerie, and its Maison line. For the interior, Celine has opted for Grigio Carnico marble paired with travertine, among other materials.

The minimalist ambience is designed to appeal to its discerning clientele, with refined natural stone, silvered mirrors, and gilded metals.

Basaltina flooring laid throughout is finished with a French-inspired chevron motif. Ultra-clear mirrors- some with an antique-gold finish- neon lighting, and polished metal provide further accents. Furnishings throughout the store and in the numerous lounge areas blend vintage and contemporary elements.

The ground floor is devoted to women’s accessories and leather goods. Fragrances and beauty products are displayed on a fragrance organ and at a dedicated beauty counter and sculptural golden cube encloses a private area.

CELINE

The staircase, uniting Arabescato marble and vertical mirrors in rhythmic interplay, leads to the first floor, home to the ready-to-wear collections. At the rear, a private area offers ample space for personal shopping.

As part of the Celine Art Project, a curated selection of artworks is on display: a textile composition by Joël Andrianomearisoa, a sculptural frame by Indrikis Gelzis, and a painting by Maia Ruth Lee.

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