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Dossier debuts first celebrity fragrance with MGK

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October 2, 2025

Perfume house Dossier has unveiled its first-ever celebrity fragrance, created in partnership with award-winning artist and actor MGK. 

Dossier debuts first celebrity fragrance with mgk. – Dossier

Dubbed “Lost Americana”, the genderless scent takes its name and inspiration from MGK’s latest album and joins Dossier’s Originals line.

The fragrance opens with notes of incense, almond, and pink pepper before revealing a heart of nutmeg, myrrh, and cinnamon. It settles into a lingering base of vetiver, patchouli, suede, vanilla, and dark chocolate. 

“At Dossier, we’ve always believed fragrance should be about individuality, creativity, and accessibility. When we were exploring the opportunity to partner with MGK, an artist who embodies bold self-expression, it felt like the perfect evolution of that vision,” said Sergio Tache, founder & CEO of Dossier

“Lost Americana is the product of months of collaboration, resulting in a truly unisex scent that perfectly captures the essence of both Dossier and MGK. This collaboration marks the first of many exciting partnerships with celebrities, and we’re proud to kick it off with MGK as we continue redefining what modern fragrance can be.”

The fragrance launches with a campaign starring MGK, which captures his reverence for American nostalgia and ’90s-inspired evocativeness, set against a backdrop of the California desert. 

It is available now for $49, exclusively online at Dossier and at the brand’s NoLita flagship in New York.

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Toni Pons expands its US footprint with new store in Florida

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January 20, 2026

Spanish label Toni Pons continues to expand its global retail network and has opened a new store in the US. The Catalan espadrille brand has opened in Miami Beach, Florida, at 1656 Lenox Ave. It is the brand’s second store in the state, following its opening at the end of 2024 in Boca Raton.

Interior of the new Toni Pons store in Miami – Toni Pons

The Spanish footwear brand, which will celebrate its 80th anniversary in 2026, announced the opening via its profile on the professional networking platform LinkedIn and described it as “a new chapter in its international journey.”

The Toni Pons store in Miami showcases the brand’s latest retail concept, presented last summer at its store in Platja d’Aro (Girona), designed to convey to customers the Mediterranean character that defines the brand.

Based in Girona, the footwear brand was founded in 1946 and currently operates more than 50 company-owned stores in Spain and abroad. The online channel is also a key pillar of its business, and the brand is available at around 4,000 multi-brand points of sale across nearly 90 markets. In financial terms, the brand records annual turnover of approximately €32 million.

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Bartolomeo Rongone to leave Bottega Veneta for Moncler

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January 20, 2026

In another change to Kering’s organisational structure: the group has announced that Bartolomeo Rongone, CEO of Bottega Veneta, will leave the group on March 31, 2026 to pursue new career opportunities.

Bartolomeo Rongone and Remo Ruffini – Moncler

The executive will step down from his role at Bottega Veneta on March 31, 2026, and will be appointed CEO of the Moncler Group with effect from April 1, 2026.

Under the Moncler Group’s new organisational set-up, Remo Ruffini will serve as executive chairman, retaining responsibility for creative direction and continuing to play a central role in governance and in shaping the group’s strategic direction.

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Puma to supply F1 champions McLaren with motor racing kit in global deal

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January 20, 2026

Puma will supply team kit to Formula One champions McLaren this season in a multi-year global deal that also covers activities in ⁠IndyCar, World Endurance from 2027, virtual racing, and the ⁠all-female F1 Academy series. No financial details were given.

Formula One F1 – Abu Dhabi Grand Prix – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – December 7, 2025 McLaren’s Lando Norris celebrates after becoming the 2025 Formula One World Champion – REUTERS/Jakub Porzycki

“Our sport is in ‍incredible ‌shape, and it’s been fantastic to ⁠see an ‌influx of major fashion ‌and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global ‍fanbase,” said McLaren Racing CEO Zak Brown.

McLaren previously had a ‌deal ⁠with ​Castore, with some media ⁠reports ​suggesting that was worth 30 million pounds ($40.41 million) a year.

Puma ​also equip Ferrari and Aston Martin. Williams have meanwhile ⁠switched to ⁠US lifestyle brand New Era.

© Thomson Reuters 2026 All rights reserved.



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