British travel brand Antler is to open a flagship store on London’s Regent Street, becoming its first standalone UK location and the first opening since the brand’s ‘reimagination’ in 2023.

Located at 100 Regent Street, it will open in early 2026 and “marks a pivotal moment for the brand”.

Situated at the southern end of London’s prestigious shopping district, Antler will join other global British brands Burberry and Mulberry in its premium retail positioning, it noted.

The key central London debut follows the success of a one-year residency on Spring Street, New York, and a pop-up store in Selfridges London last year.

But the key Regent Street opening also signals “the beginning of Antler’s wider retail investment strategy”, with a goal to open at least three stores in the UK and internationally over the next three years, it said.

It added: “This commitment reflects Antler’s confidence in the relevance of physical retail and its importance in deepening customer connections as the brand continues to grow.”

Spanning two floors over 2,400 sq ft, the new London store “will be designed as a unique retail experience… bringing to life Antler’s new brand identity in a physical setting”.

It will feature “a blend heritage and modernity, reflecting Antler’s long-standing legacy through a contemporary lens”. It uses materials that complement the surrounding architecture and environment in a space that will allow customers to explore Antler’s full range of luggage, bags, and accessories.

MD Kirsty Glenne said: “ When we began the brand and business transformation journey three years ago, we couldn’t have envisioned a more fitting location. Regent Street’s global reputation and rich history make it the ideal setting for the next phase of our brand journey in our home market. It truly puts Antler back on the map in a significant way.”

Laura Thursfield, Retail Leasing director for the property’s owner/landlord Crown Estate added: “This new addition follows our recent acquisition of 100 Regent Street and will be integral to the delivery of our wider plans for Regent Street and St James’s.”