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Zara celebrates 50 years with capsule collection by 50 global creatives

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Nazia BIBI KEENOO

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September 29, 2025

Zara crowns its 50th-anniversary celebrations with the launch of a multi-category collection created in collaboration with fifty globally renowned creatives. The lineup spans multiple industries, including fashion (with Pierpaolo Piccioli), music (with Rosalía), photography (with Steven Meisel and David Sims), makeup (with Pat McGrath), and film (with Pedro Almodóvar and Luca Guadagnino).

Jumper by Luca Guadagnino for Zara’s 50th-anniversary collection – Zara

The collection, which will be officially launched on October 6 in select stores and on Zara’s e-commerce site, features a diverse range of items — from jackets and chairs to bags, sleeping bags, and pet accessories. The initiative “perfectly sums up the spirit of the brand and its commitment to working with the best design and creative talent, making that work accessible to many,” the brand says in a statement, which also notes that the selected lineup includes the brand’s own design team.

“It is an honor that these artists have chosen to celebrate our anniversary with us in this way,” said Marta Ortega Pérez, non-executive chair of Inditex. “Each of them is a leading figure in their field for their imagination, innovation and integrity. They share the same passions that Zara has had since the beginning: quality and the enjoyment of design,” she added.

Each piece in the collection aims to “encapsulate the unique spirit of its creator.” Highlights include an aviator jacket by photographer David Bailey, a beanie covered in badges conceived by stylist Harry Lambert (a regular collaborator with the brand, who has just unveiled his third capsule with Zara), a vanity case designed by makeup artist Pat McGrath, a series of drinking glasses by industrial designer Marc Newson, and a pet carrier by photographer Steven Meisel. “Each object, conceived as a collector’s item, offers Zara’s audience exceptional access to the world of these creators,” the brand notes.

Pet carrier by Steven Meisel
Pet carrier by Steven Meisel – Zara

The full list of collaborators includes Alex de Betak, Anna Sui, Annie Leibovitz, Axel Vervoordt, Beka Gvishiani, Cédric Grolet, Charlotte Rampling, Christy Turlington, Cindy Crawford, Craig McDean, David Bailey, David Chipperfield, David Sims, Es Devlin, Ezra Petronio, Fabien Baron, Guido Palau, Harry Lambert, Javier Vallhonrat, Karl Templer, Karlie Kloss, Kasing Lung, Kate Moss, Leslie Zhang, Linda Evangelista, Luca Guadagnino, Ludovic de Saint Sernin, M/M Paris, Marc Newson, Mario Sorrenti, Naomi Campbell, Narciso Rodriguez, Nick Knight, Norman Foster, Paolo Roversi, Pat McGrath, Pedro Almodóvar, Philip Treacy, Pierpaolo Piccioli, Pieter Mulier, Ramdane Touhami, Robbie Williams, Rosalía, Samuel Ross, Sarah Andelman, Sterling Ruby, Steven Meisel, Tim Walker, and Vincent Van Duysen.

Pop-up in Paris during Fashion Week

Although the collection will be officially launched on October 6, it will be presented during Paris Fashion Week with a pop-up at 40 Avenue Georges V from October 2 to 5. In an exhibition curated by Sarah Andelman, the space will showcase 50 designs and be accompanied by a program of talks featuring some of the collaborators.

Proceeds from the sale of these items will benefit the non-profit organization Women’s Earth Alliance, which aims to protect the environment by empowering women’s leadership. In parallel, and according to the company, Zara will donate €20,000 to 50 charities chosen by the participating artists.

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Italian childrenswear remains in decline, 2025 expected to contract by 3.2%

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January 20, 2026

After ending 2024 down 2.1%, Italy’s childrenswear sector is expected to end 2025 with turnover of just over 3 billion euros, a decline of 3.2%, according to preliminary estimates by Confindustria Moda‘s Economic and Statistical Research Office. The value of production is expected to fall by 4.8% year on year.

In foreign trade, childrenswear exports are forecast to decline by 3.2%, bringing the total value of overseas sales to 1.5 billion euros and accounting for 48.9% of sector turnover. By contrast, imports are expected to grow by 1.8%, taking the total to almost 2.6 billion euros.

With regard to foreign markets, the analysis can be limited to babywear, which, according to Istat, fell by 3.9% in the first nine months of 2025 to 112.7 million euros. This negative trend affected both EU (-1.2%) and non-EU (-5.9%) markets.

During the period under review, the United Arab Emirates confirmed its position as the leading destination for babywear, posting growth of 18.1% to 10.3 million euros, equivalent to 9.2% of total exports. Despite a 2.3% contraction, Spain climbs to second place and accounts for 9.1%, while France takes third place with growth of 1.3%. The US, a strategic market for babywear, slips to fourth following a marked 17.0% decline, to 8.6 million euros and a 7.6% share. The UK and Germany, the fifth and sixth destination markets respectively, also contracted, but at very different rates: the UK recorded a modest 3.6% decline, with a value of 6.8 million euros, while Germany suffered a more pronounced 16% loss, with turnover of 4.8 million euros, corresponding to 4.3% of total exports for the segment.

Conversely, China, in seventh place, shows moderate growth (+4.5%) to 4.6 million euros, followed by Russia and Poland, with particularly strong increases of 35.3% and 63% respectively. Sales to Israel also rose sharply, up 131.2% to 3.9 million euros, taking its share to 3.5%.

Among other European markets, Portugal and Bulgaria, the eleventh and twelfth, both show increases of 1.9% and 0.3% respectively; while Greece and the Netherlands, in fourteenth and fifteenth positions, show declines of 12.3% and 14.5%, respectively. In the Middle East, in addition to the aforementioned Emirates, Qatar (2.9 million euros, +8.9%) and Saudi Arabia (2.2 million euros, +25.6%) stand out, strengthening their overall contribution.

Finally, with shares of less than 2%, Belgium and Romania show significant growth, with increases of 52.3% and 12.6%, respectively, while Croatia and Japan register smaller negative changes of 7.8% and 0.5%, respectively.

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Monica Vinader enlists Sienna Spiro as face of latest campaign

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January 20, 2026

Monica Vinader has chosen English singer/songwriter Sienna Spiro as the face of the aspirational, ambitious premium jewellery brand. 

Sienna Spiro

The “meaningful collaboration” links the jewellery brand “known for its design integrity and exceptional quality” to “one of music’s most compelling emerging voices… with her lyrics rooted in feeling and intention, qualities that closely align with Monica Vinader’s approach to design”, we’re told.

Throughout the campaign, Spiro wears the new Infinity collections as well as Monica Vinader pieces engraved with lyrics from her song ‘You Stole the Show’.

The engravings spotlight the brand’s personalisation services, “transforming jewellery into objects of meaning, from song lyrics and private messages to personal mantras”, the retailer said.

The brand, which has several stores in London, plus stores at Liverpool One, in Manchester and Edinburgh, appointed a new CEO in November. Sebastian Picardo now heads the previously family-run brand founded by siblings Monica (artistic director) and Gabriela (non-exec director) in 2008.

Picardo’s a seasoned luxury executive who’s worked at Holt Renfrew, Lane Crawford, Burberry, Net-A-Porter and Alexander McQueen

At the time of his appointment, the sisters said Picardo is “perfectly placed to guide our next phase of growth” and will work to accelerate the business’s global reach, “scaling innovation, inspiring existing and new audiences, and setting new standards for modern luxury jewellery”.

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Dfyne opens Glasgow HQ built for growth

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January 20, 2026

Scottish gymwear brand Dfyne has opening a 21,623 sq ft headquarters in Glasgow that “marks a major milestone in the company’s growth just four years after launch”, it said. 

Dfyne

Designed in collaboration with workplace designer/builder Oktra, the new HQ provides a permanent base for Dfyne’s growing team and “reflects the brand’s ambition, identity, and people-first values.. as the business continues to grow”.

The opening marks ‘phase one’ of the project, with further phases planned to extend the workspace and complete the ground floor fit-out, it said. 

The workplace is organised around a series of “clearly defined zones, balancing focused workspaces with informal collaboration areas and spaces to showcase Dfyne products”.

“Cultural storytelling” is also embedded within the design. Brown leather seating in the new meeting booths references a brown leather sofa from Dfyne’s original headquarters – a piece closely associated with the brand’s early days and formative moments.

“This detail symbolises [our] journey from a small founding team to a fast-growing international brand, while maintaining a strong connection to its roots”, it said.

CEO Oscar Ryndziewicz added: “In only four years, and thanks to our incredible community, we’ve grown to such a level that we can create a new, tailor-made space for our team that embodies our brand values. With the creation of unique workspaces, our new HQ is purposefully designed to enable everyone who supported the company’s growth to spark connections and inspire innovation.”

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