On Friday, the fourth day of the womenswear ready-to-wear shows, Milan’s fashion scene showcased the breadth of its creativity with a packed programme in which a host of houses came to the fore, from established names and young labels to emerging talents, expressing a thousand and one facets of femininity. From Sportmax’s minimalist, chic woman to Blumarine’s romantic dark lady, via the sculptural matryoshka of Institution by Galib Gassanoff, spring/summer 2026 promises to be exciting.
Sportmax opened proceedings early in the morning with a beautiful collection that struck the perfect balance between raw minimalism and a diffuse sense of softness. Most looks were monochrome, beginning with an ultra-light palette of powdery, nude and cream tones that caught the light, and moving through to head-to-toe black. Silhouettes were elongated, sometimes to excess, as with faded baggy jeans so long they coil around the ankles.
Highly structured trench coats, sleeveless maxi coats, double jackets and leather blousons are cut with precise lines in crisp wools, gabardines and supple leathers, falling straight down the body.
Yet the overall impression was one of lightness — of floating, even — heightened by the introduction of airy, sheer fabrics, such as satin silk that ripples through long, fluid dresses, or organza used to make T-shirts and trousers, to stand in for jacket panels to lighten them, or as fine layers superimposed on certain looks.
To emphasise movement, garments were often layered one over another or deconstructed, as in these long leather trench coats whose upper part detaches into a Perfecto-bolero, reminiscent of the shoulder capes of yesteryear under which one can slip the arms with complete freedom. A multitude of gilt bells worn as earrings, bracelets or necklaces also set the rhythm with a heady chime.
The Blumarine woman also revealed her dual personality, by turns romantic and dark, through a wardrobe full of contrasts — between flou and tailoring, soft and deep hues.
“I wanted to explore the idea of a Gothic romanticism transported into spring. Fragility and freedom clash with strength and power. It’s up to the audience to decide which of these two attitudes will prevail,” said creative director David Koma backstage, adding that in the end, “it’s the soft side that stands out more, supported by structure.”
The fluctuating aspect of the outfits and the play of transparencies tipped the balance towards a hyper-feminine, sensual aesthetic. Twirling ribbons and cascades of chiffon ruffles compose vaporous blouses, dresses and capes. Airy silks and chiffons were layered, sometimes gathered, smocked or fringed. Black lace and guipure steered everything towards a slightly sultry boudoir world. Large crosses in sparkling stones, worn as earrings or layered as multiple pendants, underscored this subversive streak.
The designer also called on the butterfly, the Italian house’s emblematic motif. With their colourful wings, a multitude alight as embroidery on a cardigan or on a sheer, flesh-toned dress. Elsewhere, a butterfly encircled the bust on a white lace bra-top. Sometimes it morphed into a dragonfly and — on closer inspection — even a spider.
The duality of the Blumarine woman was very much in evidence. The pagoda sleeves of the sinuous frock coats and peignoirs with long trains that dress her for evening were reminiscent of butterfly wings as they are of bat wings.
With his new brand Institution, Azeri-born Georgian Galib Gassanoff offered one of the most compelling propositions on the Milanese scene. This has not escaped the very select Milanese boutique Antonia, which is dedicating its windows to him this week. After a well-received debut collection in February, the designer pursued his project with coherence, offering more commercial pieces this season, which he will show next week in Paris at the Maison Pyramide showroom.
For next summer, Gassanoff continues to draw on the ancestral know-how of Azerbaijan, in particular the braiding technique used to make woven or knotted carpets. He reprised this process, replacing wool threads with reclaimed shoelaces to create sculptural dresses and tops. He also introduced reedmace (Typha latifolia), which grows in marshes and is woven by women in the south of the country. Working with these communities, he had them braid a series of majestic, swirling gowns and a poncho.
Another inspiration is the “chepken”, a traditional coat with oversleeves. The designer transformed this piece into a tailored jacket, nipped in and rounded at the sides. The curved shape recalls Christian Dior’s famous Bar suit, but here the construction was modernised. Two long panels of fabric fall from the shoulders like stoles, under which the arms can slip. In another version, the jacket was slit at the sides and these two false sleeves fold over the front, tied around the chest, transforming it into an elegant top.
A host of other ingenious ideas also proved alluring. Like a top whose front was covered with white wooden buttons from the archives of historic button-maker Ascoli Bottoni; smock-like organza overlays, puffed out at belly height, that encased the silhouette in different colours; or large apron-like leather plastrons, fashioned from long shoelace straps or various braids, worn hanging from the neck.
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Not a label, not a lobby, not even a legal entity. That is how Arielle Lévy, president of the Une Autre Mode Est Possible (UAMEP) collective, characterises this nascent union. Animer, an acronym for “Acteurs Nationaux Indépendants Mode Engagée Régénérative,” aims to shine a light on all the initiatives undertaken by fashion stakeholders, from producers to brands, who are advancing responsible, regenerative fashion in France.
The union was founded by eight collectives involved in regenerative fashion – UAMEP
The union was officially launched on Monday January 19, following the petition initiated by Arielle Lévy against Shein in response to the watering down of the anti–fast fashion law. Titled “Paris deserves better than Shein,” the petition drew nearly 140,000 signatures. “I wanted us to unite because I realised how strong the civic voice was,” explains Arielle Lévy. “These collectives are doing superb work and, at a certain point, there is a desire to close ranks, to make society together,” she says.
“Breaking the isolation of initiatives across the regions”
In addition to UAMEP, a number of other collectives are behind Animer, including Fashion Revolution France, L’Âme du Fil (Angers), Collectif Baga (Marseille), Café Flax (Clermont-Ferrand), Le Comptoir de la mode responsable (Poitiers), Le Conservatoire de la Mode Vintage (Isère), and La Grande Collecte/Textile Lab (La Rochelle). “It’s a union of independent collectives, committed to their local areas and sharing the same societal project,” Arielle Lévy emphasises.
The union hopes to represent all French territories – Collectif Baga
The union plans to focus its efforts on the ground, working across supply chains, regions, practices and even our shared imagination. With “hundreds” of stakeholders already on board via the various founding collectives, Animer is built on ten key ideas: dignity, value-sharing, traceability as a common language, less and better, circular design, smart re-localisation, carbon sobriety, inclusion and plurality, cooperation rather than “sterile competition”, and proof through action.
Animer’s founders plan to bring together all the initiatives active in regenerative fashion across the country. The union hopes to become a preferred interlocutor in defending a societal project focused on respect for the earth, and for men and women. With the help of Fashion Revolution, it aims to act in the national interest by engaging the general public and the country’s institutions.
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French cosmetics giant L’Oreal said on Wednesday it will set up a beauty tech hub in the south Indian city of Hyderabad with an initial investment of over 35 billion rupees ($383.4 million).
L’Oréal
The hub aims to be a global base for AI-driven beauty innovation, create 2,000 tech jobs through 2030, and speed up the rollout of advanced AI beauty solutions, the company said in a statement.
Nicolas Hieronimus, L’Oreal’s CEO, and the state government of Telangana formalized the partnership at the World Economic Forum, Davos.
Telangana has rapidly emerged as a key investment and technology hub in southern India.
Bilateral trade between India and France stood at $15 billion in 2024, and Indian Prime Minister Narendra Modi and French President Emmanuel Macron have been forging warmer ties.
The two sides have also been working to recast their tax treaty since 2024 to modernize it by adapting global standards on tax transparency, Reuters reported in December.
Swarovski on Tuesday announced the appointment of Sindhu Culas to the role of president, general manager, North America at the Austrian jewelry maker.
Sindhu Culas – Courtesy
Based in the luxury firm’s New York City office, Culas will be responsible for “maximizing the Swarovski physical and digital presence and overall brand affinity in the U.S.,” according to a press release.
“We are thrilled to welcome Sindhu to Swarovski. Her vast leadership experience and passion for the brand make her an exceptional addition to our team,” said Kolja Kiofsky, chief commercial officer, Swarovski.
“With Sindhu guiding our next chapter in North America, we are looking ahead to an exciting future filled with creativity, operational excellence, and meaningful growth under our LuxIgnite strategy.”
A retail veteran with over 25 years of experience across omni‑channel retail and institutional investment management, Culas joins the crystal jewelry maker from G-Star, where she served as CEO of North America at the British denim and apparel brand.
She began her career as a buyer and planner at Macy’s, Talbots, and Lord & Taylor before being promoted to strategy and brand management at Macy’s. Later on, the executive served as senior vendor manager at Amazon and as senior vice president of e‑commerce and strategy for Calvin Klein.
“Watching Swarovski’s brand repositioning and momentum in recent years has been inspiring,” said Culas, in response to her new appointment.
“I’m excited to join this exceptional team, collaborate across the business, and help strengthen our position while accelerating growth throughout North America. It’s a remarkable moment for the brand, and I’m thrilled to contribute to the journey ahead.”