From Thursday (25 September) Depict AI is “ushering in a new era: search that feels less like a catalogue and more like a conversation”.
The search engine begins its mission “to help shoppers discover the products they love, with GPT-quality search and merchandising that enables commerce to be more creative”.
Early adopter brands to integrate Depict AI into their sites include Joseph, Cou Cou Intimates, Jaded London, Kotn and Myrqvist, it says.
Headed by CEO ‘John T’ who helped scale start-ups and global giants such as PayPal, and iZettle “to hundreds of millions in revenue”, the “serial entrepreneur” says: “Search should feel like a conversation with someone who gets you. We’re not just answering questions, we’re translating vibes into visuals.”
He says that where traditional keyword-based search “forces users to narrow in on a single product, Depict’s GPT-powered engine “expands possibilities”.
“It’s not just about finding a dress – it’s about finding your dress. One early client described it best: ‘We want search to act like a personal shopper’. Rather than narrowing in on one item, the search aims to present customers with options that excite them.”
Depict AI says the platform’s natural language search averages around 23+ keywords per query, versus the typical two-to-three used on Google, so “this long form conversationalist style mirrors how humans actually speak, think, and shop”.
It said that one brand that has embedded the GPT search into their site “was dealing with over 60% of online fashion purchases returned, as fit and relevance remain major pain points for shoppers.
“Depict’s conversational AI reduces that friction by interpreting nuanced preferences and helping customers land on items that are more likely to suit both body and style.
“These pre-purchase decisions not only drive conversion rates but also reduce the waste and sustainability issues that arise post purchase when buying the wrong thing.
Douglas Holm, head of Online at footwear brand Myrqvist, said: “If you look at the best week right before we switched over to GPT-search vs the last seven days, it’s an increase of 316% [number of searches].”
Looking ahead, the Depict team “envisions AI agents embedded throughout fashion retail — personal assistants that can browse on your behalf, compare products and, soon, generate outfits to let the human do the editing”.
NYC-based footwear brand Koio is relaunching The Primo, the high-top sneaker that debuted the brand in 2015, in a limited-edition collaboration with leatherworker and YouTube creator Rose Anvil for its tenth anniversary.
Koio relaunches the Primo with Rose Anvil. – Koio
The updated Primo maintains Koio’s original Italian build standards, with internal upgrades including a full leather Strobel board, leather toe cap and counter, and a gum outsole. The upper is crafted from vegetable-tanned, untreated Vachetta calf leather sourced from Italian tannery Conceria Annarita, allowing the sneaker to naturally darken and develop a unique patina with wear.
“Reintroducing the Primo for our ten-year anniversary is incredibly meaningful,” said Johannes Quodt, co-founder of Koio. “It was the shoe that launched the brand, so bringing it back with Rose Anvil’s technical rigor felt like the right way to honor its legacy. The Vachetta leather will age beautifully, making this one of the most personal and character-rich versions we’ve ever created.”
The Primo first debuted in February 2015 at Koio’s Bowery pop-up, created by the founders as their ideal high-top sneaker. The silhouette remained a core style for five years before the brand shifted focus as its range expanded. Koio continued to receive requests from collectors and longtime customers to bring back the original design, prompting the reissue as part of the brand’s tenth-anniversary celebrations.
“The Primo was already a well-built sneaker, but replacing every internal synthetic component with leather significantly elevates the craftsmanship,” said Weston Kay, Rose Anvil. “Using untreated Vachetta leather means the shoe doesn’t just look good out of the box but it continues to improve over time.”
Koio’s work with Rose Anvil follows the success of their first collaboration—the Koio x Rose Anvil Capri Triple White—which sold out in less than 24 hours.
The limited-edition Primo is priced at $325 and is now available exclusively online.
Victoria’s Secret & Co. on Friday reported better-than-expected sales in the third quarter, prompting the U.S. lingerie giant to raise its full year outlook.
Victoria’s Secret raises full-year outlook on strong Q3. – Victoria’s Secret
The Ohio-based company said sales for the three months ending November 1 totalled $1.472 billion, up 9% from the third quarter of 2024 and above its previously communicated guidance range of $1.390 billion to $1.420 billion. Meanwhile, total comparable sales for the third quarter of 2025 increased 8%.
Victoria’s Secret recouped its earnings, reporting a net loss of $37 million, or $0.46 per diluted share, compared to net loss of $56 million, or $0.71 per diluted share, for the third quarter of 2024.
“With two iconic brands, Victoria’s Secret and Pink, a curated product assortment, high-emotion marketing and a relentless customer focus, we are reinforcing our leadership in global intimates and beauty,” said Victoria’s Secret & Co. CEO, Hillary Super.
“As we continue to advance our Path to Potential strategy, we are accelerating global growth, elevating brand distinctiveness, and unlocking greater value across our ecosystem to drive long-term profitable growth.”
Looking ahead, the company is now forecasting full-year net sales in the range of $6.450 billion to $6.480 billion, compared to prior guidance of $6.330 billion to $6.410 billion for the full year 2025. Adjusted net income per diluted share is estimated to be in the range of $2.40 to $2.65, compared to prior guidance of $1.80 to $2.20.
For the fourth quarter, the company is forecasting net sales to be in the range of $2.170 billion to $2.200 billion compared to last year’s fourth quarter net sales of $2.106 billion.
Bernard Arnault has paid homage to the late Frank Gehry, the brilliant Canadian-born architect who passed away on Friday in Los Angeles.
Frank Gehry
For Arnault, Gehry designed the Fondation Louis Vuitton, widely seen as the most important work of contemporary architecture ever commissioned by a luxury brand.
Gehry died aged 96 Friday after a short respiratory illness, bringing to an end a truly remarkable career that included buildings such the highly acclaimed Walt Disney Concert Hall in Los Angeles and titanium-clad Guggenheim Museum Bilbao, his greatest masterpiece.
“I am profoundly saddened by the passing of Frank Gehry, in whom I lose a very dear friend and for whom I shall forever retain boundless admiration. I owe to him one of the longest, most intense, and most ambitious creative partnerships I have ever had the privilege to experience. His oeuvre, crowned by the Pritzker Prize, is immense. He will remain a genius of lightness, transparency, and grace,” Arnault said in a release.
In October 2014, in the presence of French president François Hollande, Gehry and Arnault opened the Fondation Louis Vuitton, a brilliant Deconstructivist building with a price tag that ran to some €800 million. Riffing on late 19th-century French architecture which revolutionized the use of glass like the Grand Palais and combining that with computer technology and 3D design, Gehry created a beautiful structure. Built on the edge of the Bois de Boulogne, its unique shape suggested a giant sailboat gathering wind in its sails.
Fondation Louis Vuitton – Courtesy
“Frank Gehry – who possessed an unparalleled gift for shaping forms, pleating glass like canvas, making it dance like a silhouette – will long endure as a living source of inspiration for Louis Vuitton as well as for all the maisons of the LVMH group. With the Fondation Louis Vuitton pour la Création, he bestowed upon Paris and upon France his greatest masterpiece, the highest expression of his creative power, commensurate with the friendship he bore our city and the affection he showed for our culture,” Arnault added.
Gehry was to go on a design several stores and handbags for Louis Vuitton and has two more buildings in the pipeline for the luxury marque. A super-store concept building on Rodeo Drive in LA, due to open in two years, and an adjacent structure beside Louis Vuitton Foundation.
“My wife, my children, and I express our deepest condolences to his wife, Berta, and to his children,” concluded Arnault.