Abel Richard, a new Italian luxury handbag brand, made its global debut in Miami during Art Basel over the weekend. 

Founded by entrepreneur and designer Abel Richard Bullock, the brand fuses Italian craftsmanship with materials more commonly found in private aviation, yachting, and automotive luxury.

The launch coincides with the opening of its Miami Design District boutique, where the brand is exhibiting its first style, the Chrono bag—an architectural silhouette that requires more than 1,000 hours to produce and starts at $170,000.

“In our experience, fashion is about feeling, identity, and a sense of belonging. Creating truly one of a kind designs such as the Chrono that embody these feelings is deeply meaningful to us,” said Bullock. “Our hope is that every time someone carries one of our signature Abel Richard bags, they feel a deep connection to their individuality and can express these feelings wearing our designs.”

The Chrono launches in three editions. The Bianco Lustre model features 24K gold mirror accents, pale leather and a pearlescent lacquered shell, priced at $207,000. The Titanio model is produced with satin-brushed proprietary titanium alloy, dark leather and carbon fiber for $170,000. The Noir model is made in matte-black forged carbon and priced at $179,000.

“The Chrono demonstrates what’s possible when innovation drives every decision,” added Bullock. “Its creation is incredibly challenging, but the results are extraordinary. Each piece goes through a thorough process where every curve is calculated to shape the silhouette perfectly. Any small misstep can compromise the design, which is why only pieces that meet every standard move to full production. Hundreds of hours of work go into perfecting each piece, coming together in the Chrono, a singular design that celebrates artistry.”

The Miami Design District boutique spans 3,777 square feet with a gallery-like interior designed in marble, walnut, and brushed brass finishes. Each handbag is presented individually, with curved architectural lines and ambient lighting intended to create a museum-like atmosphere.

The Miami flagship follows a soft opening in Beverly Hills and marks the beginning of a wider retail rollout. Abel Richard plans to open additional boutiques in Manhattan, Scottsdale, London, and Dubai beginning in the first quarter of 2026, as it introduces its limited-edition collections to a global audience.

The Beverly Hills location at 236 N. Rodeo Drive is now open to the public, while the Miami boutique at 3921 NE 2nd Avenue continues to expand its presence.