UK e-commerce firm THG Ingenuity has launched ‘Checkout by THG Fulfil’ for its fulfilment and courier management solution division, claiming to “simplify cross-border commerce with localised experiences in 200 markets, connecting checkout directly to global fulfilment”. 

The “powerful” new Checkout-as-a-Service (CaaS) platform “is engineered to solve the most critical conversion and compliance challenges of international e-commerce, providing brands with the technology to scale globally with unprecedented flexibility and control”. 

The system aims to directly address “the pain points that hinder cross-border growth”, including poor local conversion, the challenge of offering localised payments, multi-currency complexity, merchant of record, product compliance, and the burden of global tax and duty calculation.

The platform claims to provide “instant access to 200 markets, supporting over 60 payment providers and 30 languages to deliver fully branded checkout experiences”. 

THG said this localised approach reflects recent IMRG industry data, which shows retailers offering four or more express payment options “can achieve conversion rates of 67%, a 15% uplift over those with none”.

“By providing this breadth of choice, Checkout by THG Fulfil helps brands exceed the UK’s average checkout conversion rate of 58%”, it claims. 

The platform’s core architecture is built around an integrated Merchant of Record (MOR) model that automatically handles global tax and duty calculations, VAT registrations, and regulatory compliance.

Tom Killeen, COO, THG Ingenuity, said: “Brands today need a powerful solution that helps them enter new markets faster without the enormous overhead. Our Checkout platform was designed to deliver precisely that. By removing the administrative burden of global compliance and payments, we are giving brands total control over their customer experience and enabling them to scale fast.

“For those wanting to unify their entire operation, integrating it with our automated fulfilment network creates a single, end-to-end solution that streamlines every touchpoint. This modular approach ensures our partners can solve their most immediate challenges, whether that’s checkout conversion, global fulfilment, or both.”