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Exclusive: Phia, founded by Phoebe Gates and Sophia Kianni, raises $8 million seed round, led by Kle

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Phoebe Gates and Sophia Kianni turned their Stanford dorm room into a startup lab. 

It’s a time-honored tradition at Stanford, a rite of passage many tech bigwigs have undertaken. Gates and Kianni started as randomly assigned roommates, but soon bonded over their shared love of activism and business. And, like many aspiring Stanford founders before them, they were looking for an idea—pinning up articles in their kitchen, calling potential customers from their floors, and scribbling on a whiteboard. 

One topic kept emerging over and over: clothes, both the ones scattered about their dorm room and what they were looking to buy. Both avid secondhand shoppers, Kianni and Gates realized they did a lot of research before buying anything—and that they weren’t alone. 

“We wanted to create something that could do all of our shopping for us,” said Kianni. “Do it instantly and effortlessly, rather than all the manual price comparison and tab-opening we were doing on our computers.” 

The idea took a minute to take off. They were rejected from one entrepreneurship class, then accepted into another, attracting some early pre-seed funding from Soma Capital and a Stanford professor who liked their pitch. The pitch was an early iteration of what they’re doing now: In 2023, Gates and Kianni moved to New York to start Phia, an AI-driven shopping agent. Phia—an app and mobile browser extension—launched in April 2025, and has since reached 500,000 users and more than 5,000 direct brand partners. (Kianni and Gates also have their own podcast, The Burnouts, via Alex Cooper’s Unwell Network, launched in April.)

“During the time we were building the MVP [minimum viable product], we ended up going out and—even though it was awful—giving it to about 500 different users,” said Gates (who, yes, is the daughter of Bill and Melinda). “The stats we were seeing were incredible, huge repeat purchase rates, retention was huge. Mind you, at the time Phia was not perfect… But I remember there was one day we took the MVP down, because it wasn’t working the way we wanted. And people reached out: ‘Where’s Phia?’”

Phia, a portmanteau of both Kianni and Gates’ first names, has now raised $8 million in seed funding, Fortune has exclusively learned. Kleiner Perkins led the round. It’s a star-studded affair, with participation from Hailey Bieber, Kris Jenner, Sheryl Sandberg, Spanx’s Sara Blakely, Fanatics CEO Michael Rubin, and eBay Ventures, among others. To Kleiner Perkins partner Annie Case, Phia is building on broader economic and consumer tailwinds. 

“There is a shift towards value,” Case said via email. “American consumers are price selective, deal-driven, and less brand loyal. Phia is meeting the moment.”

The U.S. e-commerce apparel market, as Case points out, is huge, crossing $200 billion this year and heavily skewed towards mobile. Despite the market’s size, the digital shopping experience hasn’t evolved over the last decade as much as you’d think. 

“I think there’s been so little innovation in the shopping space for so long because it seems like ‘well, that’s a hobby for girls,” said Kianni. “The reality is that the fashion industry is worth between $1.7 and $2.5 trillion.”

E-commerce tools have fallen in and out of vogue with VCs over the last few years. It’s a tough market, with lots of unanswered questions about the future. Because shopping on a discretionary level isn’t just personal—it’s sociological and expressive. And often, why we want what we want is mysterious, even to us. But Kianni and Gates are looking for answers in a process that’s about conversation and experimentation. 

“We’re talking to over four users a day,” said Gates. “Every other week, we have 40 young women come to our office who are power users. And we tell them: ‘Roast our app. Tell us what you hate. What do you want to see in the future?’” 

Like that Stanford dorm room, Phia is its own kind of lab. 

“We are scientists,” Gates added. “We need to be consistently running experiments. If users don’t like it, we go back to the drawing board… We ask: Why is that? What can we fix here?”

Term Sheet Podcast…This week, on the Term Sheet Podcast, we have Phia! I spoke with Phoebe, Sophia, and Annie about what’s wrong with online shopping today, how to build a consumer company, why there aren’t more women building companies, and what AI tools can bring to the digital shopping experience. Listen and watch here.

StubHub…Today, StubHub is expected to go public. This marks another long-anticipated public markets debut as the IPO market continues to loosen up. 

See you tomorrow,

Allie Garfinkle
X:
@agarfinks
Email: alexandra.garfinkle@fortune.com
Submit a deal for the Term Sheet newsletter here.

Joey Abrams curated the deals section of today’s newsletter. Subscribe here.

Venture Deals

Figure, a San Jose, Calif.-based autonomous robot developer, raised $1 billion in Series C funding. Parkway Venture Capital led the round and was joined by Brookfield Asset Management, NVIDIA, Macquarie Capital, Intel Capital, Align Ventures, Tamarack Global, LG Technology Ventures, Salesforce, T-Mobile Ventures, and Qualcomm Ventures.

Dyna Robotics, a Redwood City, Calif.-based developer of general-purpose robots, raised $120 million in Series A funding. Robostrategy, CRV, and First Round Capital led the round and was joined by Salesforce Ventures, NVentures, and others.

Chestnut Carbon, a New York City-based developer of nature-based carbon credits, raised $90 million in additional Series B funding from Canada Pension Plan Investment Board.

PassiveLogic, a Salt Lake City, Utah-based developer of physical AI technology for buildings, raised $74 million in Series C funding. noa led the round and was joined by Prologis Ventures, Johnson Controls, and PSP Growth.

Luminary Cloud, a San Mateo, Calif.-based physics AI platform for engineering teams, raised $72 million in funding. N47 led the round and was joined by Sutter Hill Ventures and NVentures.

Dualitas, a South San Francisco, Calif.-based developer of novel antibody therapies for immunology and inflammation, raised $65 million in Series A funding. Versant Ventures and Qiming Venture Partners USA led the round and were joined by SV Health Investors and others.

CodeRabbit, a San Francisco-based AI code review platform, raised $60 million in Series B funding. Scale Venture Partners led the round and was joined by Nventures and others.

Vega, a Tel Aviv, Israel and New York City-based security operations platform, raised $65 million across seed and Series A rounds from Accel, Cyberstarts, Redpoint, and CRV

AllRock Bio, a Natick, Mass.-based developer of therapies for cardiopulmonary and fibrotic diseases, raised $50 million in Series A funding. Versant Ventures and Westlake Bio Partners.

Nory, a London, U.K.-based AI-powered restaurant management system, raised $37 million in Series B funding. Kinnevik led the round and was joined by Accel and existing investors.

Stablecore, a Dallas, Texas-based platform designed for regional banks and credit unions to offer stablecoins, raised $20 million in funding. Norwest Venture Partners led the round and was joined by Coinbase Ventures, Curql, BankTech Ventures, Bank of Utah and others.

Envive AI, a Seattle, Wash.-based AI platform for retail brands, raised $15 million in Series A funding. FuseVC led the round and was joined by Point72 Ventures.

MetalBear, a Tel Aviv, Israel-based developer of the open source Kubernetes development solution mirrord, raised $12.5 million in seed funding. TLV Partners led the round and was joined by TQ Ventures, MTF, and Netz Capital.

Plumerai, a London, U.K. and Amsterdam, The Netherlands-based developer of an on-device AI for cameras, raised $8.7 million in Series A funding. Partech and OTB Ventures led the round and were joined by Acclimate Ventures and existing investors.

Iris Finance, a Chicago, Ill.-based AI-powered profit planning platform for consumer brands, raised $6.2 million in seed funding. Glasswing Ventures led the round and was joined by Founder Collective, Hyde Park Angels, and others.

Overmind, a London, U.K.-based predictive change intelligence company, raised $6 million in seed funding. Renegade Partners led the round and was joined by Four Rivers, Operator Collective, Dan Scheinman, and Walter Kortschak.

Nestimate, a Lincoln, Neb.-based retirement income solutions platform, raised $3 million in funding. S3 Ventures led the round and was joined by PruVen Capital, TIAA Ventures, and Invest Nebraska.

Time Atlas Labs, a Helsinki, Finland-based app that automatically tracks exercise activities, raised €1.8 million ($2.1 million). Lifeline Ventures led the round. 

Private Equity

GHO Capital Partners agreed to acquire Scientist.com, a Solana Beach, Calif.-based life sciences research and development procurement platform. Financial terms were not disclosed.

Momentum, a portfolio company of CORE Industrial Partners, acquired Superior Lithographics, a Los Angeles, Calif.-based provider of folding cartons, corrugated top sheets, and litho labels. Financial terms were not disclosed.

PriceShape, a portfolio company of Copilot Capital, acquired Priceindx, a Stockholm, Sweden-based retail pricing platform. Financial terms were not disclosed.

Spectrum Equity acquired a majority stake in Poppins Payroll, a Boulder, Colo.-based household payroll platform for families and caregivers. Financial terms were not disclosed.



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America’s $38 trillion national debt will exacerbate generational imbalance, says think tank

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The United States’ current borrowing trajectory will place an “undue burden on future generations,” an economic think tank has warned, with younger generations facing a higher interest rate environment, slower economic growth, and stalling wage increases.

The latest research from the American Action Forum chimes with concerns across both the public and private sectors. Everyone from JPMorganChase CEO Jamie Dimon to Fed chairman Jerome Powell is nervously eyeing the nation’s $38 trillion debt burden. The government has paid $10 billion a week to service the debt for the first few months of the 2026 fiscal year.

Economists are concerned that, at some point, the growth of the American economy will become so disconnected from the borrowing of its government that bond buyers will demand higher premiums on their loans. The worry is that the central bank will intervene by increasing the money supply—kick-starting an inflationary cycle—but that ultimately the government may have to cut back on spending.

Bridgewater Associates founder Ray Dalio has described this scenario as an economic “heart attack,” with government investment squeezed out by the need for the country to maintain its debt obligations.

Younger people will face the sharpest end of that outcome, warned Jordan Haring, director of fiscal policy at the American Action Forum. Haring, formerly a senior policy analyst at the Committee for a Responsible Federal Budget (CRFB) wrote in a note this week: “The United States’ high debt load exacerbates generational imbalances. These imbalances will ultimately burden younger and future generations with higher interest payments, slower economic growth, slower income growth, and a greater burden to bear for future tax or spending changes.”

She continued: “Without significant policy changes to reduce debt growth, future generations will inherit a budget where significant resources are locked into servicing past borrowing.”

“As interest costs rise, the federal government will have less money available for education, infrastructure, or scientific research—areas that directly support long-term prosperity. Future taxpayers will face higher tax burdens or reduced government services simply to cover the costs created by previous budget deficits.”

Haring pointed to the discrepancies in budgets between education and health services, for example. Already the gap is large: In 2025, the Department for Education requested $82.4 billion for its budget, while in 2024 Medicaid spending totalled more than $900 billion, per the Medicaid and CHIP Payment and Access Commission.

With an ageing population, it is likely that spending on social care will increase over the coming decades. Lower birth rates will mean fewer entrants into the ranks of the economically active to maintain the revenues gathered by the government.

While the accuracy of the conservative think tank’s research has been criticised in the past, Haring’s stance has been echoed by the likes of BlackRock’s Larry Fink.

Last year, Fink urged corporate leaders and politicians to pursue “an organized, high-level effort” to rethink the retirement system. In a letter to BlackRock investors, Fink wrote: “The federal government has prioritized maintaining entitlement benefits for people my age (I’m 71) even though it might mean that Social Security will struggle to meet its full obligations when younger workers retire.”

He added: “It’s no wonder younger generations, Millennials and Gen Z, are so economically anxious. They believe my generation—the baby boomers—have focused on their own financial well-being to the detriment of who comes next. And in the case of retirement, they’re right.”

The Great Wealth Transfer option

With a shift in economic activity from one generation to the next also comes with new flows of wealth, and this is something governments around the world will be looking to leverage, according to experts.

Studies have found that over the next 20 to 30 years as much as $124 trillion will be passed down from older generations to their younger counterparts, though UBS puts the figure of the “Great Wealth Transfer” at $80 trillion. Baby boomers—people born between 1946 and 1964—are the wealthiest generation in history, and as these individuals begin passing on their assets, sums will go immediately to their Gen X, millennial, and Gen Z successors, and some cash will go to spouses.

“The change in wealth comes at a time when many governments around the world have high debt and deficits. It seems unrealistic to suppose that governments will just sit idly by as this wealth moves around. We would expect governments to attempt to mobilize that wealth to help fund their debt, but in doing so that denies private sector investment access to some of those funds.”



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Meet 25 rising execs inside the Fortune 500

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Good morning. Major technology shifts often spur the rise of a new generation of leaders. Satya Nadella’s track record in building Microsoft’s cloud business earned him the top job in 2014. Arvind Krishna’s early bet on cloud and AI made him an obvious choice to run IBM, as did Ginni Rometty’s reputation in disruptive technologies before him. Doug McMillion’s push for e-commerce proved pivotal in becoming CEO of Walmart and transforming the retailer while there. Go back to 1989 and a digital-first Stan Bergman was champing at the bit to transform Henry Schein.

But technical savvy alone does not a leader make. For a glimpse of who’s likely to take the lead in this next era for the Fortune 500, check out theFortune Next to Lead list that’s out this morning. My colleague Ruth Umoh spent months talking to board directors, management consultants, leadership advisors, recruiters, and current and former CEOs to identify 25 rising executives inside the Fortune 500 who exhibit the skills and mindset of a new breed of CEO. 

Candidates were evaluated across several dimensions, from the scale and impact of their role with the enterprise to their vision and influence beyond the company. There’s Josh D’Amaro of Disney, who oversees a worldwide experiences division embarking on a $60 billion expansion of parks, resorts, cruise ships, and next-generation guest experiences. Within Microsoft, Scott Guthrie’s record at Azure has put him at the center of the company’s cloud and AI strategy. Donna Langley at NBCUniversal is redefining the studio’s multi-platform strategy, while General Motors’ Mark Reuss oversees a broad operational portfolio, from engineering and manufacturing to battery strategy and global markets, making him a central architect of GM’s long-term competitiveness. Keep an eye, too, on Marianne Lake of JPMorgan Chase and Kate Gutmann of UPS.

As always, I’d love to hear your thoughts on candidates you think deserve a spot, and what qualities you think will determine success in the next generation of Fortune 500 CEOs.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

New jobs data

Today is a quirky jobs day that will shed some light on the state of the U.S. economy. The Bureau of Labor Statistics is releasing jobs numbers for November and October. But the data will be patchy because of disruptions caused by the government shutdown; there will be no October unemployment report, for instance. “We’re going to have to look at [the data] carefully and with a somewhat skeptical eye” because it may be “distorted by very technical factors,” Fed Chair Jerome Powell said.

PayPal as a bank

PayPal is taking advantage of the Trump administration’s looser rules towards fintech companies and applying to become a bank. The payments company says the designation will allow it to lend more to small businesses. 

Introducing the U.S. ‘tech force’

The Trump Administration on Monday unveiled what it’s calling the U.S. “tech force” of 1,000 early career engineers and other specialists to research and develop AI and financial products for the federal government. Companies like Nvidia, Palantir, Amazon and Google will partner with the government on the initiative and second some of their own top talent to join its ranks. 

Ford’s EV bust

Ford will record a $19.5 billion impairment for the rollback of parts of its EV strategy. The Detroit carmaker is contending with lower-than-expected demand for EVs and plans to halt production of some pure electric vehicles in favor of hybrid models. 

Fed Chair finalists

President Trump could announce his pick for Fed chair before Christmas. Fortune’s Eleanor Pringle introduces us to the finalists and dissects their on-record opinions about the running of the central bank. This weekend, prediction markets were betting that the race had narrowed to a Kevin vs. Kevin contest

McKinsey gets lean

McKinsey is planning to shirk its non-client facing departments by about 10% in coming months as it contends with a slowdown in its traditional services and flatlining revenue. Governments in China and Saudi Arabia, for instance, have cut back on using consulting firms. 

Companies’ ‘93-7 split’ 

Bill Briggs, Deloitte’s chief technology officer, told Fortune’s Nick Lichtenberg that companies are pouring 93% of their AI budget into technology and only 7% into the people expected to use it. That lopsided investment is all wrong, Briggs says, since it focuses on the physical “ingredients” of AI and not the culture, workflow, and training needed to make the technology effective.

The markets

S&P 500 futures are down 0.25% this morning. The last session closed down 0.16%. STOXX Europe 600 was down 0.05% in early trading. The U.K.’s FTSE 100 was down 0.46% in early trading. Japan’s Nikkei 225 was down 1.56%. China’s CSI 300 was down 1.2%. The South Korea KOSPI was down 2.24%. India’s NIFTY 50 was down 0.64%. Bitcoin went to $87K.

Around the watercooler

Google cofounder Sergey Brin said he was ‘spiraling’ before returning to work on Gemini—and staying retired ‘would’ve been a big mistake’ by Marco Quiroz-Gutierrez

Former Meta integrity chief says new report reveals ‘disappointing’ ad fraud epidemic at the social-media giant by Lily Mae Lazarus

‘I had to take 60 meetings’: Jeff Bezos says ‘the hardest thing I’ve ever done’ was raising the first million dollars of seed capital for Amazon by Dave Smith

What happens to old AI chips? They’re still put to good use and don’t depreciate that fast, analyst says by Jason Ma

CEO Daily is compiled and edited by Claire Zillman and Lee Clifford.



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80% of American Christmas trees are fake. They’re also tariffed

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On a recent December day, Mark Latino and a handful of his workers spun sheets of vinyl into tinsel for Christmas tree branches. They worked on a custom-made machine that’s nearly a century old, churning out strands of bright silver tinsel along its 35-foot (10-meter) length.

Latino is the CEO of Lee Display, a Fairfield, California-based company that his great-grandfather founded in 1902. Back then, it specialized in handmade velvet and silk flowers for hats. Now, it’s one of the only companies in the United States that still makes artificial Christmas trees, producing around 10,000 each year.

Tariffs and trees

Tariffs shone a twinkling light this year on fake Christmas trees — and the extent to which America depends on other countries for its plastic fir trees.

Prices for fake trees rose 10% to 15% this year due to the new import taxes, according to the American Christmas Tree Association, a trade group. Tree sellers cut their orders and paid higher tariffs for the stock they brought in.

Despite those issues, tree companies say they aren’t likely to shift large-scale production back to the U.S. after decades in Asia. Fake trees are labor-intensive and require holiday lights and other components the U.S. doesn’t make, said Chris Butler, CEO of the National Tree Co., which sells more than 1 million artificial trees each year.

Americans are also very price-sensitive when it comes to holiday décor, Butler said.

“Putting a ‘Made in the U.S.A.’ sticker on the box won’t do any good if it’s twice as expensive,” Butler said. “If it’s 20% more expensive, it won’t sell.”

Americans prefer fake trees

About 80% of the U.S. residents who put up a Christmas tree this year planned to use a fake one, according to the American Christmas Tree Association. That percentage has been unchanged for at least 15 years.

Mac Harman, the founder and CEO of Balsam Brands, which sells hundreds of thousands of Balsam Hill trees each year, said Americans like to set up their trees on Thanksgiving and leave them up for weeks, which dries out fresh-cut trees. Others prefer fake trees because they’re allergic to the mold spores on real trees, he said.

Americans also like convenience; 80% of the fake trees sold each year have the lights already strung on them, Butler said.

That preference is one reason artificial tree production shifted away from the U.S., first to Thailand in the early 1990s and to China about a decade later. Winding lights around the branches is time-consuming and tedious, Harman said.

“Where are we going to get 15,000 people in America who want to string lights on Christmas trees?” Harman said.

Labor-intensive work

It takes an hour or two to make an artificial Christmas tree, from molding and cutting the needles to tying branches together and attaching the lights, Butler said. Workers in China, where 90% of fake trees are made, are paid $1.50 to $2 per hour, he said.

Harman said the workers who wrap the lights on Balsam Hill’s trees are so efficient “it’s like watching an Olympian.”

One of Balsam Brands’ Chinese partners employs 15,000 to 20,000 people; another in Indonesia has up to 10,000, he said. Many are seasonal workers, since orders for Christmas décor slow down between October and February.

Balsam Brands, which is based in Redwood City, California, studied whether it could make faux trees in Ohio during the first Trump administration, when President Donald Trump threatened -– but eventually delayed –- tariffs on imported Christmas décor, Harman said.

The company hired consultants and considered automating some work. But it concluded a tree that currently sells for $800 would cost $3,000 if it was made in the U.S. Harman said Balsam couldn’t even find a U.S. company to make the pair of gloves it includes in each box for fluffing out branches.

American-made trees

Lee Display employs three or four people for most of the year, adding more during the holiday rush to help with installations and displays. About half its business is making custom displays for companies such as Macy’s, while the other half is selling directly to consumers.

Latino said he likes that he can produce an order quickly instead of waiting for it to ship from overseas.

“You have more control over it. I like to think that everything here is either my fault or my mistake or my careful planning and skill,” he said.

The tariffs still affected Lee Display. Latino’s son James, who leads business development and marketing, said the company didn’t import lights or decorations from China this year and relied on items it already had in stock. It’s getting low on lights, so next year it will have to pay more to import them, he said.

Responding to tariffs

Some artificial tree companies are branching out so they’re less reliant on China. National Tree Co., which is based in Cranford, New Jersey, moved some manufacturing to Cambodia in 2024, and could source all its trees from outside China by next year if it wanted to, Butler said.

But diversifying their suppliers didn’t make those companies immune from the impact of tariffs either. In April, the Trump administration threatened a 49% tariff against products from Cambodia. That rate was eventually reduced to 19%. Tariffs on artificial trees from China also bounced around but now average 20%, according to the American Christmas Tree Association.

Butler said his company imported fewer trees this year and also raised prices by 10%. He said he used a lot of the money to offer customer discounts since demand was weak because of consumer worries about the economy.

“It’s a discretionary item. People say, ‘I can wait one more year,’” Butler said.

Balsam Brands cut its workforce by 10%, canceled travel, froze raises and even stopped serving lunch in the office once a week to absorb the impact of tariffs, Harman said. It also raised tree prices by 10%.

Harman said his sales are down 5% to 10% this year in the U.S. but up 10% or more in Germany, Australia, Canada and France. That tells him tariffs have decreased U.S. demand.

“If a merry Christmas is measured in how many decorations people put up, by that measure it’s going to be a slightly less merry Christmas,” he said.

___

AP Video Journalist Terry Chea contributed from Fairfield, California.



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