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Urban Outfitters to open second Irish store as it speeds up Europe/UK openings

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3 months ago

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September 15, 2025

Urban Outfitters is maintaining its busy European expansion plan, opening its second Irish store in Cork later this week.

An Urban Outfitters store

The Cork store, located on one of the city’s most popular destinations, St Patrick’s Street, has been “beautifully converted” from a former Methodist church spanning over 5,000 sq ft across two trading floors.

It will host a variety of proprietary brands including Urban Outfitters Masterbrand, BDG, iets frans, Kimchi Blue, Loom and Ayker, all designed in-house at its London HQ.

To mark the opening, Urban Outfitters will host a special customer pre-opening event on 17 September at 5pm featuring live customisation for tailoring and letter embroidery, a pop-up marketplace, live performance from Ireland-born DJ Tara Kumar, and exclusive drinks by local brand Beamish.

Local consumers will also have exclusive access to the viral Urban Outfitters Jogger, The Harri, in a unique colour way limited to Ireland.

Urban Outfitters’ EU president Emma Wisden said: “We have delivered strong growth across Europe over the past couple of years and we are excited to be in a position to keep expanding despite current economic challenges.

“We have always prioritised creating an exceptional in-store experience alongside our standout proprietary brands, curated vintage product, global brands and unique home and lifestyle products.”

The Cork opening follows new store launches this year in Gateshead’s Metrocentre, Freiburg, Bremen, and Milan, with three more European openings expected before the end of the year.

The Cork store will be Urban Outfitters’ 72nd European store, and the second in Ireland, joining a Dublin flagship store.

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Roots Q3 sales climb 6.8% as direct-to-consumer momentum continues

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10 minutes ago

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December 11, 2025

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December 11, 2025

Canada’s Roots announced on Wednesday sales were up 6.8% to $71.5 million for its third quarter ended November 1, as demand for its core products, improved marketing and stronger in-store performance lifted results. 

Roots Q3 sales climb 6.8% as direct-to-consumer momentum continues. – Roots

Direct-to-consumer revenue increased 4.8% to $56.8 million, supported by 6.3% comparable sales growth driven by enhancements to the company’s omnichannel experience and continued interest in the brand’s product assortment. 

Partners and other revenue, comprising of wholesale Roots branded products, licensing to select manufacturing partners and the sale of certain custom products, rose 15.3% to $14.6 million, boosted by earlier wholesale orders in Taiwan and stronger domestic wholesale sales of custom Roots-branded products.

Gross profit climbed 8.1% to $43.4 million, with gross margin improving to 60.8% from 60.0% last year. Net income was $2.3 million, or $0.06 per share, compared with $2.4 million, or $0.06 per share, a year ago. 

“Even in a dynamic retail environment, our heritage, quality, and focus on comfort continued to differentiate the brand and drive engagement across our omnichannel platform,” said Meghan Roach, president and chief executive officer of Roots Corporation. “We remain disciplined in execution and committed to strengthening the foundations of the brand to support long-term value creation.”

Year to date, Roots generated $162.2 million in sales, up 6.6% from last year, while DTC revenue increased 8.6%. The company reported a year-to-date net loss of $10.0 million, an improvement from a $11.7 million loss a year earlier.

Looking ahead, Roach added that “While early in the fourth quarter, we continue to experience positive trends.”

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Authentic partners with Pattern to optimize e-commerce operations

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41 minutes ago

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December 10, 2025

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December 11, 2025

Authentic Brands Group has named Pattern Group Inc. as its global e-commerce marketplace accelerator and premier TikTok Shop partner, a move aimed at strengthening the digital performance of more than 50 brands in its portfolio. 

Authentic partners with Pattern to optimize ecommerce operations. – Champion

Pattern, known for its AI-driven ecommerce technology, will manage and optimize e-commerce operations for labels such as Champion, Reebok, Quiksilver, Aeropostale, Forever 21, Billabong and Juicy Couture, among others.

The partnership expands Authentic’s marketplace strategy, with Pattern responsible for managing official storefronts on TikTok Shop and expansion planned across Amazon, Walmart, Target Plus, Zalando, Otto and additional marketplaces worldwide. The work will include marketplace-specific content, translations and retail media strategies designed to boost visibility and conversion.

“Authentic’s global marketplace strategy meets customers on the platforms they trust, creates smarter discovery for our brands, and optimizes conversion at scale,” said Tim Derner, global head of marketplaces at Authentic. 

“Partnering with Pattern is an important step in our digital expansion strategy. TikTok Shop is critical to how today’s consumers discover and purchase our brands, and Pattern’s proven technology and global expertise will enable us to scale faster while driving long-term, sustainable growth across our portfolio and protecting the strength of our brands.”

As part of the collaboration, Authentic will centralize core ecommerce functions such as inventory planning, forecasting, fulfillment and brand protection. Pattern will provide technology to monitor unauthorized sellers and improve marketplace consistency, giving Authentic greater insight into supply, demand and execution across global retail channels.

“Authentic owns some of the world’s most recognizable brands,” said John LeBaron, chief revenue officer at Pattern.

“We’re thrilled to leverage our AI-powered platform and operational excellence to help Authentic’s brands accelerate e-commerce growth globally across an increasingly dynamic e-commerce landscape. As Authentic’s premier TikTok Shop partner, we’re excited to help their brands sell on TikTok Shop and leverage this fast-growing channel, where customers are increasingly discovering and purchasing products, to reach new customers and expand their global footprint.”

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Tommy Hilfiger appoints Sergio Pérez as global menswear ambassador

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1 hour ago

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December 10, 2025

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December 11, 2025

Tommy Hilfiger has announced the appointment of Sergio Pérez as its new global menswear ambassador, reinforcing its long-standing relationship with Formula 1 and its standing at the intersection of sport, style and contemporary culture.

Tommy Hilfiger appoints Sergio Pérez as global menswear ambassador – Cortesía

The announcement comes in the run-up to the 2026 season, when the Mexican driver will return to the grid with the Cadillac Formula 1 team, with Tommy Hilfiger as the team’s official kit partner.

“We have long championed drivers’ freedom to express themselves through style and, as Formula 1 continues to embrace fashion and entertainment, its stars have become truly global figures,” said Tommy Hilfiger.

He added that Pérez, an icon in Mexico and an international fan favourite, is a figure capable of inspiring new generations with his talent, confidence and personality.

From Pérez’s perspective, the collaboration also reflects the paddock’s cultural evolution.

“Tommy brought style to the paddock and gave drivers the confidence to show who they are away from the track. He has always been at the centre of the action,” Pérez said.

He explained that returning to competition with the brand marks a new chapter he embraces with enthusiasm and commitment, aligned with his preparations for the next sporting cycle.

The partnership encompasses menswear collections, fan merchandise inspired by the world of racing, timepieces, and participation in the brand’s campaigns and events.

Tommy Hilfiger adds Pérez to its line-up of athletes with global cultural impact, at a time when Formula 1 is extending its influence into image, consumer culture and fashion.

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