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NYFW Sunday: Bach Mai, Dauphinette, Cos

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September 15, 2025

Finding a bona fide couturier in New York is relatively rare, yet on Sunday two fresh talents, Bach Mai and Dauphinette, staged impressive collections ranging from poised to punchy, after a morning of Scandi minimalism at Cos.
 

Bach Mai – Spring-Summer2026 – Womenswear – Etats-Unis – New York – ©Launchmetrics/spotlight

Bach Mai: Downtown couture

Bach Mai launched his brand back in 2019 but it is still very much a fledgling label, albeit one that has dressed the likes of Amal Clooney, Kate Beckinsale and Lucy Liu.

Brought up in Texas by Vietnamese immigrant parents, Mai worked with Oscar de la Renta after graduating from Parsons. While there, he participated in the Oscar collection created in tandem with John Galliano. Before moving to Paris, completing a masters in the Institut Français de la Mode, and rejoining Galliano at Maison Margiela.

Bach Mai – Spring-Summer2026 – Womenswear – Etats-Unis – New York – ©Launchmetrics/spotlight

 
The result is that Mai’s look is classic couture with a twist. Essentially composed of eveningwear, his spring/summer 2026 collection managed to combine the best in couture techniques with bravura New York self-confidence.
 
Opening with a beautifully draped silk georgette slip dress worn under a degradé gray Prince of Wales evening trench and following that up with a cream organza suit – though made of shorts and hacking jacket.
 
Then came the first of a great series of polka dot ideas. From jumbo dot taffeta lab coats to an organza polka dot strapless miny volant dress or a fab final passage, a sculpted black satin gown where the dots were transparent panels. Mai riffed on Prince of Wales frequently — whether a bustier gown with corset lacing or a super plaid velvet jacquard dress.
 
In short, very much clothes for sophisticated grown-ups. Modernist couture with technical flourishes mixed with urban attitude in a truly admirable display.
 

Dauphinette: Athena in the Ashlyn

Dauphinette SS26 Photo: Godfrey Deeny
Dauphinette SS26 Photo: Godfrey Deeny

Warrior women, bold goddesses and racy nymphs populated the runway in a memorable Dauphinette show, capturing its founder Olivia Cheng in a hot creative zone.
 
Cheng is the latest recycling raver in American fashion, making her ideas clear from her brilliant  look: a metallic Athena in a tough girl gutsy tunic composed of metallic watch straps. Following that up with a divine Minerva in a semi-disheveled ink blue vintage chiffon dress.
 
Cheng loves a visual pun, sculpting up a fish skeleton bra made of vintage suede, metal and clay, before she went into overdrive with a barely-there gold chain spaghetti dress that managed to include gold painted Ginko leaves. And then wowed with hundreds of buttons densely sewn onto a mesmerizing mini cocktail piece.
 
Dauphinette likes to boast at least 50% of each collection is from recycled materials, and it sure looked that way in this intimate show staged inside the cool retro Brass bar within the Ashlyn Hotel. Cheng is also technically audacious – showing a marvelous transparent plastic caban, where each compartment had its own real seashell.

Dauphinette SS26 Photo: Godfrey Deeny
Dauphinette SS26 Photo: Godfrey Deeny

 
“I will say this – we took three seasons off from NYFW to bring the best version of Dauphinette. I’m calling it couture, but maybe I am just being cocky because we certainly haven’t consulted the bigwigs in Paris,” opined Cheng in her program notes.
 
Well, as someone who has been covering Paris couture seasons for over 35 of them, I can attest that Cheng has every right to call her fashion couture, because that is precisely what it was.
 

Cos: Well-groomed in Greenpoint

Cos SS26
Cos SS26 – Photo: Godfrey Deeny

Cos is a Swedish fashion label designed for architects or people who like to think they might be come across like architects. So, they look fashionable even if fashion doesn’t matter too much to them.
 
For several years, Cos has staged its shows in New York, which makes sense given the city’s permanently changing skyline thanks to work by globally recognized architects. And the fact is that real estate — more than finance and art — is the defining business of this great city.
 
Cos’s spring/summer 2026 collection had plenty to recommend it. Karin Gustafsson is an accomplished designer, with a sharp eye for elegantly understated fabrics. She cuts with precision and every passage looked spruce and professional for men and women in this co-ed show.

Cos SS26
Cos SS26 – Photo: Godfrey Deeny

 
Her choice of felty wools and cottons meant she could sculpt coats, tops and tunics with an artistic touch, while her funnel neck trench coats and grand coats all were flattering on guys — high-end son-in-laws, all of them.
 
Quite why Cos dragged everyone out to the Greenpoint in Brooklyn and then turned the raw red brick space into an antiseptic white box was hard to understand. Then again, the whole point of Cos is to create clothes that make a quiet statement to be worn by people who don’t want to have to think about what their outfits say.
 
Poise without punch, the diametric opposite of the two American couturiers.
 

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Gieves & Hawkes opens new store as it returns to Bath

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December 10, 2025

Frasers Group’s Gieves & Hawkes brand is continuing to expand at retail and has returned to the city of Bath with the opening of a store in the newly redeveloped Shire’s Yard. 

Gieves & Hawkes, Bath

Bath is a key destination for both UK and and international tourists, as well as having an affluent local catchment, so it looks like a strong move for the heritage menswear brand.

The 2 Broad Street store is set across three floors in a prime location at the heart of the city with the company saying the opening is “a significant moment in the brand’s continued celebration of craftsmanship and heritage”.

The space covers 2,085 sq ft and showcases the full breadth of the Gieves & Hawkes offering, from ready-to-wear tailoring and “refined” casualwear to the made-to-measure service for which the label is known.

Managing director Jason Gerrard said of the opening: “Bath is a city where Gieves & Hawkes has enjoyed a longstanding presence and loyal following. The opening of our new store is within the exceptional Shire’s Yard development, and we are privileged to be part of its vibrant community. Our new store represents our long-term commitment to Bath and the Southwest.”

Gieves & Hawkes, Bath
Gieves & Hawkes, Bath

The Bath return is part of an ongoing national expansion strategy. Earlier this year, in a 254-year retail first, the brand opened a store-in-store within Frasers Group’s Flannels flagship in Leeds.

At the time Frasers said the debut “marks a significant milestone in the brand’s history and is a precursor to a wider regional expansion strategy to tap into a desire for craftsmanship, integrity, and authenticity outside of the capital”.

Bath is clearly another step in that journey.

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Marc Cain names Marc O’Polo’s Patric Spethmann its new CEO

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December 10, 2025

German womenswear brand Marc Cain has named a new CEO and it’s clearly preparing well in advance as he’ll take the reins of the business as of June next year.

Dr. Patric Spethmann – MARC O’POLO

He’s Dr Patric Spethmann, who will be responsible for all areas of the business. Helmut Schlotterer, founder and owner of Marc Cain, will remain chairman of the board, “primarily to mentor Patric Spethmann and act as a coach and advisor”.

So what is it about Spethmann that made the company (whose products are available internationally include the US and UK) pick him? He joins from Marc O’Polo, where he most recently held the position of COO. There, his focus was on “optimising internal processes, increasing the efficiency of workflows and organising structures”.

“In Patric Spethmann, we have gained a leader who brings with him many years of experience in the industry. Together, we will set the course for maintaining our brand and values and strategically driving them forward. This puts us in an excellent position for the future and enables us to respond quickly and efficiently to the challenges of the new era,” Schlotterer said.

And Spethmann added: “I am very much looking forward to joining Marc Cain in June 2026. As a leading player in the field of premium women’s fashion, I am particularly impressed by the company’s extraordinary innovative strength and its clear focus on forward-looking technologies. This combination of creativity, quality and progressive thinking makes Marc Cain, in my opinion, a company that sets trends for the entire industry.”

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South Africa’s Mr Price makes European debut through German value retailer deal

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December 10, 2025

South African fashion retailer Mr Price will acquire NKD Group, a German-based discount retailer for up to 487 million euros ($567.55 million), it said on Wednesday, marking its first entry to the European market. By 1030 GMT, Mr Price shares were down 13.35%. 

A shopper pushes a trolley outside a branch of South African clothing and homeware retailer Mr Price, at the Trade Route Mall, in Lenasia outside Johannesburg, South Africa, February 8, 2023 – REUTERS/Siphiwe Sibeko/File Photo

Mr Price said that NKD, an apparel and homeware retailer with 2,108 stores in ⁠seven Central and Eastern European countries, is a strategic fit. Market data indicates that the growth in the value ⁠retail market is outpacing that of the overall retail market. In Europe, value retailing accounts for about 22% of the market.

“After meeting the NKD team, it was ‍evident that ‌this was the right business to pursue,” said the group’s Chief ⁠Executive Officer Mark Blair. “Like ‌us, they are value-retailers at heart and have a very ‌clear understanding of who their customer is and how to best serve them,” he added.

The acquisition of NKD, which is from funds managed by TDR Capital LLP,  includes the purchase of all NKD ‍shares and income from shareholder loans. The deal will be settled using a mix of existing cash reserves and debt facilities, Mr Price ‌said in ⁠a ​statement.

The transaction is subject to regulatory approvals, including clearance ⁠from ​the European Commission and the South African Reserve Bank. It is expected to close by the second quarter of 2026, Wednesday’s statement said.

Once completed, ​Mr Price’s annual revenue would increase to approximately 53 billion rand ($3.12 billion) from 40.9 billion rand, while ⁠the number of its stores would ⁠reach more than 5,000, up from around 3,100,  and it would have more than  40,000 employees.

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