Last year, Lyon-based management solutions specialist Cegid announced that it was bringing its Forward 2026 development strategy into line with generative artificial intelligence. Renamed Forward.ia, the development program continues, in particular for the Cegid Retail division, which is stepping up deployment and experimentation of retail solutions, while taking care not to fall into the trap of multiplying useless generative tools.
Cegid
“Our approach has always been to make innovation useful and not to create gas factories that serve no one,” Nathalie Echinard, general manager of the retail division, tells FashionNetwork.com. “Nevertheless, we know that AI and generative AI will transform the business, both for our team internally and for our customers.”
Last year’s biennial Cegid Connections Retail event in Rome featured eight AI use cases anticipating the needs of commerce to 2030. Four have since been delivered. Starting with an enhancement to the Livestore checkout solution. This now enables a sales assistant to interact with customers with whom they do not share a common language, via a split screen.
The Cegid Retail Store Excellence tool, used for communication between a head office and its store network, has also been enhanced. “It can now translate and send messages to each store, for example to explain a new collection, in the case of fashion brands”, explained Echinard. The manager also points out that AI can now directly generate message bases or visuals to guide sales teams.
In the apparel business, these teams are subject to high turnover and have no time for training. In the past, Cegid has responded to this need with simplified dashboards that are easy to learn. But AI now enables the salesperson to exchange directly with the system verbally to explain their problem, so as to be guided through the task.
“We’re gradually moving towards an augmented sales assistant,” explained Echinard. “Augmented vis-à-vis the customer, but also in terms of efficiency and time optimization. Applications will help them to choose their priorities according to what’s happening in the store, but above all to navigate from one task to another without really realizing it.”
Nathalie Echinard – Cegid
Personalization has not been forgotten. A tool, presented last year to Cegid’s partners, is currently being developed based on customer data and product recommendation learning. AI will reinforce the Livestore tool by helping the sales assistant to identify the needs of existing tastes and customers.
“This takes the form of a 6-8 word cloud that gives maximum information in a short space of time to the salesperson. After all, no one wants a sales assistant who remains immersed in the tablet”, explained the Cegid Retail manager.
A manager who also bears witness to the growing demands of brands in terms of security. Security breaches, cyber-attacks and data ransomware are on everyone’s mind. “When our customers are major players in the luxury goods and CAC40 sectors, we take this very seriously”, sais Echinard. She points out that, by contract, security updates are the only ones Cegid can launch to warn its customers.
“And, given what’s at stake, no brand has a problem with that,” said Echinard.
After the NRF (formerly Paris Retail Week) trade show, to be held in Paris from September 16 to 18, she will be preparing the 2026 edition of Cegid Connections Retail, to be held in Prague in the spring. Perhaps by then, the market will have taken a more rational look at AI.
“The enthusiasm it generates needs to stabilize, and everyone needs to stop going off in all directions,” concluded Echinard. She is mindful of the Gartner study which, last June, estimated that 40% of AI tools in development could be abandoned by 2027.
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South African fashion retailer Mr Price will acquire NKD Group, a German-based discount retailer for up to 487 million euros ($567.55 million), it said on Wednesday, marking its first entry to the European market. By 1030 GMT, Mr Price shares were down 13.35%.
A shopper pushes a trolley outside a branch of South African clothing and homeware retailer Mr Price, at the Trade Route Mall, in Lenasia outside Johannesburg, South Africa, February 8, 2023 – REUTERS/Siphiwe Sibeko/File Photo
Mr Price said that NKD, an apparel and homeware retailer with 2,108 stores in seven Central and Eastern European countries, is a strategic fit. Market data indicates that the growth in the value retail market is outpacing that of the overall retail market. In Europe, value retailing accounts for about 22% of the market.
“After meeting the NKD team, it was evident that this was the right business to pursue,” said the group’s Chief Executive Officer Mark Blair. “Like us, they are value-retailers at heart and have a very clear understanding of who their customer is and how to best serve them,” he added.
The acquisition of NKD, which is from funds managed by TDR Capital LLP, includes the purchase of all NKD shares and income from shareholder loans. The deal will be settled using a mix of existing cash reserves and debt facilities, Mr Price said in a statement.
The transaction is subject to regulatory approvals, including clearance from the European Commission and the South African Reserve Bank. It is expected to close by the second quarter of 2026, Wednesday’s statement said.
Once completed, Mr Price’s annual revenue would increase to approximately 53 billion rand ($3.12 billion) from 40.9 billion rand, while the number of its stores would reach more than 5,000, up from around 3,100, and it would have more than 40,000 employees.
Private equity firm CVC Capital Partners is seeking a sale of FineToday Holdings, the Japanese personal-care company behind the Tsubaki shampoo brand, after shelving plans to list it in Tokyo, said four sources with knowledge of the matter.
The Tsubaki shampoo brand retails in numerous Asian countries – The Beauty Room- Facebook
FineToday, which counts China as its second-biggest market, postponed its Tokyo Stock Exchange initial public offering (IPO) in October, citing market conditions, according to a company statement. FineToday was expected to debut with a market capitalisation of about 169 billion yen ($1.08 billion) in the postponed IPO. The company had previously targeted roughly 219 billion yen in a 2024 attempt to go public.
Both valuation outcomes fell short of CVC’s internal expectations, two of the sources said. One of the sources said CVC is now seeking a valuation of over $2 billion, or around 14–15 times earnings before interest, taxes, depreciation and amortisation (EBITDA), for FineToday.
Interest has emerged from global buyout firms and at least one Chinese strategic investor, one of the sources added, but declined to name any of the interested parties. All the sources declined to be identified as the information is confidential.
CVC and FineToday declined to comment on Wednesday. The planned sale comes amid renewed strains in Japan–China relations. FineToday noted in its latest preliminary offering document that sales in China and Hong Kong were hit by a consumer backlash against Japanese brands after Japan released treated water from the Fukushima nuclear plant in 2023, and warned that it remains exposed to any future geopolitical tensions.
FineToday was created in 2021 after Shiseido Co carved out its personal-care unit and sold it to CVC in a 160 billion yen deal. The Tokyo-based company manufactures and markets haircare, skincare and deodorant products under brands including Tsubaki, Fino, Senka, Uno, Ag Deo24 and Kuyura, according to its official website and IPO filing.
About half of its sales come from overseas markets, with China a key market. In the six months ended June 30, 2025, 35.9% of revenue came from China and Hong Kong, while Japan contributed 44.3%, the filing showed.
FineToday posted 107.3 billion yen ($688.66 million) revenue in 2024 and 56.6 billion yen in the first half of 2025, with an adjusted EBITDA margin improving to 21.0% from 15.5% a year earlier, according to the filing.
US and Indian trade negotiators begin two days of talks Wednesday as they try to reach a deal amid geopolitical turbulence after Washington hit New Delhi with huge tariffs over its purchases of Russian oil.
The gem and jewellery industry hopes an improved tariff rate will turn around export rates to the US – GJEPC – India- Facebook
The 50% levies on most goods was imposed in August, with US officials arguing the imports of discounted Russian crude effectively bankroll Moscow’s war in Ukraine. Deputy US Trade Representative Rick Switzer’s visit comes a week after Prime Minister Narendra Modi embraced Russian President Vladimir Putin in New Delhi.
India’s foreign ministry described Switzer’s meetings as a “familiarisation” trip. India was among the first countries to begin trade talks after President Donald Trump unveiled sweeping tariffs on most US trade partners in April. But it is one of the few major economies still without an agreement, raising risks for jobs, economic growth, and markets.
India is the world’s fastest-growing major economy and recorded a $45.8 billion goods trade deficit with the US in 2024. Large export categories such as smartphones and generic drugs are exempt from Trump’s tariffs, but many labour-intensive industries are not.
That’s a serious blow for a country already struggling to generate well-paid jobs for millions of young graduates, and the turmoil threatens Modi’s ambition to lift the country into high-income status. Exports fell nearly 12% year-on-year in October, driven by a plunge in US-bound shipments.
The Global Trade Research Initiative (GTRI) estimates that labour-heavy sectors- gems and jewellery, textiles and seafood- saw export drops of 37-60% between May and September. Foreign investors have dumped more than $16 billion in Indian equities this year, helping push the rupee to a record low past 90 per dollar.
The International Monetary Fund has also cut India’s 2026-27 growth forecast from 6.4% to 6.2%, assuming “prolonged 50% US tariffs”. Exports could shrink to about $49.6 billion this fiscal year, from $86.5 billion last year, potentially knocking up to 80 basis points off growth, according to the GTRI.
India enthusiastically bought discounted Russian crude after the 2022 invasion of Ukraine as Moscow was hammered with severe sanctions including on its sale of oil. But Trump’s decision to link trade policy to geopolitics upended US-India relations in August, with roughly half of the tariff burden stemming from Washington’s attempt to penalise those purchases.
The US president has repeatedly claimed India either plans to stop, or has already mostly stopped, buying Russian oil- a claim New Delhi has neither confirmed nor denied. But when in the Indian capital, Putin offered to “continue uninterrupted shipments of fuel.” Modi did not comment directly on oil flows.
However, top buyer Reliance Industries said in November it stopped importing Russian oil for its export-focused refinery, while smaller refiners like HPCL-Mittal Energy have said they have stopped entirely.
Analysts at trade intelligence platform Kpler expect a “notable dip” in India’s December-January imports. Whether that decline will sway Washington is unclear.
Negotiating a trade pact is complicated by the need to address Trump’s so-called reciprocal tariffs, though both tracks are linked, officials say.
“These are two separate, parallel negotiations that are going on, but one will feed into another,” Commerce Secretary Rajesh Agrawal told an industry event last week.
Relations have improved since August, with several smaller deals advancing. That includes US approval in November for two arms sales worth nearly $93 million, and New Delhi’s “significant” deal for the US to supply nearly 10 percent of its liquefied petroleum gas (LPG) imports.
Energy commitments have anchored past US trade deals, and experts say the LPG contract may help convince Washington that India is reducing its reliance on Russia.