Knix has enlisted Grammy-nominated artist and recent Tony Award winner Nicole Scherzinger as the face of its new “Better Than Ever” campaign highlighting its new active collection.
Knix taps Nicole Scherzinger for new activewear launch. – Knix
The collection features Knix’s signature HiTouch leggings, strappy bras, and workout tops featuring mesh details and cutouts, along with transitional styles like the studio bomber, jogger, and hoodie crafted in the brand’s new CloudCut fabric. Engineered for comfort and versatility, the collection supports light to medium workouts while doubling as streetwear or loungewear. The collection comes in a broad selection of colors, with sizes spanning from XS to 4XL.
“With this collaboration, we set out to create a collection that meets women exactly where they are – strong, dynamic, and constantly moving,” said Joanna Griffiths, founder and president of Knix.
“Every piece is built for comfort, performance, and versatility. Having Nicole bring her energy to this campaign as she reaches new heights in her career is the perfect reflection of what this collection is all about—feeling better than ever, no matter your phase in life.”
Knix first entered the activewear category in 2018 with the Catalyst Sports Bra. In 2021, the brand expanded its range with a collection launched alongside supermodel Ashley Graham. Today, Knix continues to apply its expertise in bra engineering and functional fabrics to deliver technical products that combine fashion, function and fit.
“This campaign is very meaningful to me, and working with Knix feels especially aligned,” added Scherzinger.
“I have never felt stronger physically, mentally, or spiritually, and I know I’m just getting started. I’m proud to partner with Knix to celebrate this universal idea of strength and to showcase the latest collection – as someone who lives in activewear, this is some of the best product I have ever tried!”
The drop follows the brand’s first New York City store opening in SoHo at 242 Lafayette Street, with additional retail locations set to open across North America through 2026.
Calvin Klein opened on Tuesday a new global flagship in New York City, marking the brand’s return to its hometown.
Calvin Klein opens new flagship store in SoHo, New York. – Calvin Klein
Located at 530 Broadway in SoHo, the over 3,000-square-foot store draws inspiration from New York’s signature loft apartments, characterized by open wood ceilings, cast columns and concrete flooring, paired with neutral tones and stainless steel fixtures.
Meanwhile, the store’s exterior is finished in the brand’s charcoal tone, with large windows displaying a seasonal visual concept created in partnership with Perron Studios.
The store features curated spaces with denim and underwear at the center of the assortment, alongside men’s and women’s apparel and accessories. Beginning in spring 2026, the location will offer select styles from Calvin Klein Collection during designated periods. To mark the opening, the SoHo flagship is releasing a limited capsule collection of tees, sweatshirts, hats and totes featuring custom Calvin Klein SoHo branding.
“We are proud to return to one of the world’s most fashionable cities – and the birthplace of our iconic brand – with an elevated retail expression,” said David Savman, global brand president, Calvin Klein.
“This new global flagship, located just steps from our landmark Houston Street billboard, is a tribute to Calvin Klein’s New York heritage. It represents both the evolution of our retail experience and a tangible expression of the world of Calvin Klein. Calvin Klein embodies a distinctive, global way of living that meets culture, and this store is the latest step on our journey of taking our brand to the next level.”
The store follows recent flagship openings in Paris and Tokyo and reflects the company’s strategy to create premium lifestyle destinations built around its minimalist design DNA.
“New York is central to the DNA of the Calvin Klein brand,” added Stefan Larsson, CEO, PVH Corp.
“This homecoming is a key milestone as we build Calvin Klein into one of the most desirable lifestyle brands in the world. Step by step, we’re deepening brand relevance, driving consumer engagement and strengthening brand positioning across North America and globally.”
The Italian competition authority said on Tuesday it had opened two investigations into Swiss watchmaker Swatch and Japan’s Citizen Watch.
Reuters
The probes involve an alleged infringement of European rules on the fixing of retail prices displayed online by the groups’ authorised distributors.
The two companies may be limiting price competition among their retailers through a vertical agreement, by imposing retail prices on their distributors and adopting “retaliatory commercial measures” against those that fail to comply, the antitrust authority said in a statement.
The agency’s officials carried out inspections at the Italian offices of Swatch and Citizen on December 3.
Swatch and Citizen did not immediately respond to a request for comment.
British retail tycoon Mike Ashley has pledged around 670 million pounds ($890.6 million) worth of shares in his sportswear and fashion retailer Frasers Group Plc as collateral for a loan from HSBC, according to filing on Tuesday.
Reuters
Ashley’s holding company, MASH Beta Limited, which holds the majority of Frasers’ issued share capital, pledged about 103.6 million ordinary shares.
Frasers’ shares were down about 1.3% at 646.5 pence as of Tuesday’s last close.
This move comes after the company’s heavy investments in newer geographies and taking or increasing shareholding in recent months across companies, from fashion groups to electrical retailers. Mike Ashley holds roughly a 73% stake in Frasers, according to data compiled by LSEG.
The company whose portfolio includes Sports Direct, House of Fraser and Flannels, reaffirmed its full-year profit forecast earlier this month.