eBay is “redefining the pre-loved fashion experience” with the launch of a wider Authenticity Guarantee in the UK. Expanding its “industry-leading authentication service”, it will now cover the entire outfit, from apparel and shoes to accessories.

It says the move “reinforces eBay’s commitment to building trust in the pre-loved market, offering shoppers even greater confidence when buying pre-loved designer fashion”.
 
It adds the expansion also allows the retailer to extend its expertise across the entire fashion spectrum, “marking a significant milestone for both circular fashion and pre-loved credibility”. 

From now on, every eligible item will be “meticulously verified by expert authenticators before it reaches your doorstep, offering shoppers full-look confidence from head-to-toe”. 

Authentication’s free for the buyer (with no hidden fees, it stresses), and the process is “fast, seamless and fully integrated into the eBay experience”.
 
The Authenticity Guarantee service now spans five fashion and luxury categories: sneakers from select brands listed at £100+; watches from select brands priced at £1,500+; handbags and accessories from select luxury brands; jewellery from select brands priced at £500+; and apparel, shoes and accessories from select brands priced at £200+.
 
Kirsty Keoghan, GM European Fashion, eBay, said: “Trust is one of the biggest hurdles in pre-loved fashion. Expanding Authenticity Guarantee to clothing gives people the confidence to buy the styles they love, from staples to statement pieces,  knowing every item has been verified by experts. With whole-look authentication now possible, our goal is to make pre-loved fashion a natural first choice.”
 
Meanwhile, eBay said it has continued to scale the programme globally and in the April-June period, it says the programme surpassed one million items inspected in a single quarter for the first time globally, with 15 million items having been inspected to date. 

And according to its latest ‘Watchlist Trend Report’, search behaviour on the platform “reflects a growing appetite for pre-loved designer fashion, spanning established legacy brands to rising accessible luxury labels”.