Made virtually invisible on the market by the communications campaigns of Chinese low-cost e-tailers Shein and Temu, French menswear brand Atlas for Men was placed in judicial receivership on August 26. The court monitoring period has been set at six months.
Atlas for Men
The news was reported by French outlet L’Informé, just over three years after Atlas for Men was sold to Motion Equity Partners by Latour Capital, which had bought the distance-selling specialist in 2016. Marc Delamarre, CEO of Atlas for Men ever since he founded it in 1999, told FashionNetwork.com that the brand has been heavily affected by increased competition in the advertising and SEO arena.
“As a result of the impact of Donald Trump’s customs duties measures on Chinese products entering the US market, in the second quarter [of 2025] all the top [Chinese] e-tailers have stopped investing in the USA, and have shifted their product focus and advertising budgets into Europe,” Delamarre told FashionNetwork.com. “This has made French sites all but invisible,” he added.
Data recently published by Worldpanel by Numerator (formerly Kantar) placed Shein and Temu in fifth and sixth place in the ranking of online fashion retailers on the French market. Temu notably ranked first for menswear sales in H1.
Atlas for Men sells via a mail-order catalogue and an e-shop, and chiefly targets male consumers aged 40 and above looking for affordably priced clothes in sizes up to 5XL. In 2007, the range was extended to include womenswear.
Atlas for Men, initially an offshoot of distance-selling company Éditions Atlas, recently claimed to have 10 million customers and over 200 employees, covering 12 markets including the UK, Germany, the Netherlands, Austria and Poland.
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To coincide with Milan Fashion Week, the S|STYLE 2025- Denim Lab is setting up at Fondazione Sozzani for an edition devoted to the future of sustainable denim and water management in the textile industry. Led by the S|STYLE Sustainable Style platform, founded in 2020 by independent journalist and curator Giorgia Cantarini, this initiative forms part of an ongoing programme of research and experimentation into responsible innovations applied to contemporary fashion.
Designers brought together for the S|STYLE 2025 – Denim Lab project – Denim Lab
The exhibition, open to the public on September 27 and 28, features a site-specific art installation by Mariano Franzetti, crafted from recycled and regenerative denim. Conceived as an immersive experience, it brings fashion design, technological innovation and artistic expression into dialogue.
Water: a central issue in fashion sustainability
Developed in collaboration with Kering‘s Material Innovation Lab (MIL), the Denim Lab brings together a selection of young international designers invited to create a denim look using low-impact materials and processes. They benefit from technical support and access to textiles developed with innovative technologies aimed at significantly reducing water consumption, chemical use, and the carbon footprint of denim production.
This edition places water at its core, an essential issue for a fabric whose production has traditionally demanded substantial volumes of water, from cotton cultivation through to dyeing and finishing. Denim therefore serves as an emblematic testing ground, both familiar and closely associated with the environmental challenges facing the fashion industry.
Outfit created for the Denim Lab by designer Gisèle Ntsama, one of the participants – Maison Gisèle
The fabrics were developed by PureDenim Srl, a specialist in low-impact dyeing techniques, while treatments and finishes were applied by Tonello Srl, a recognised leader in sustainable washing and finishing technologies. The selected designers, from Europe, Asia, and Africa, each offer a distinctive interpretation of denim, blending formal exploration, textile innovation and reflection on the contemporary uses of clothing.
Next has won the bidding race to take over the Russell & Bromley premium footwear business, ending almost a century-and-a-half of family ownership.
Russell & Bromley
Working with bidding partner and stock clearance specialist Retail Realisation, it’s set to takeover the 147-year-old retailer under a pre-pack administration deal.
Crucially, it means 33 of the company’s standalone stores/outlets and nine concessions (many of them in Fenwicks branches) are likely to eventually close.
The extent of the challenges Russell & Bromley faced can be seen from the fact that this is only a £2.5 million cash deal. Next is also paying £1.3 million for some of the retailer’s current stock with Retail Realisation handling the clearance of the rest.
Assuming the deal gets court approval on Wednesday afternoon, Next will own the intellectual property and just three of the stores.
Those stores are in London’s Chelsea and Mayfair, as well as the Bluewater shopping centre in Kent. Interestingly, that Bluewater store is just a stone’s throw away from the former House of Fraser branch that this year will reopen as a Next megastore.
The remaining stores and concessions will continue to trade for “as long as [they] can” as Interpath’s Will Wright and Chris Pole “assess options for them”. Russell & Bromley currently has around 440 employees.
A source close to another bidder, Auralis, told The Times it was disappointing that its offer, which aimed to safeguard jobs and stores, wasn’t given greater priority by those running the sale.
Russell & Bromley CEO Andrew Bromley called the sale decision a “difficult” one but insisted it’s “the best route to secure the future for the brand… we would like to thank our staff, suppliers, partners and customers for their support throughout our history”.
So what are Next’s plans now. That’s not clear. There had been a lot of attention focused on its likelihood of closing the store chain in the run-up to the sale but on Wednesday, Next said that it will “build on the legacy” of the business and “provide the operational stability and expertise to support Russell & Bromley’s next chapter”.
Next had also been reported to be eyeing a similar deal for LK Bennett, but Sky News reported that it has stepped away from this.
It remains one of the most acquisitive retailers on the UK high street, however, and in recent years has bought brands such as Cath Kidston, Joules, FatFace, Made and Seraphine. It also has deals to handle other key brands in the UK market such as Gap, Victoria’s Secret and Laura Ashley.
Global asset management firm GoldenTree will buy a chunk of a $1 billion bankruptcy financing for luxury retailer Saks Global, Bloomberg News reported on Tuesday, citing people familiar with the matter.
A Neiman Marcus store, part of the Saks business – Neiman Marcus
GoldenTree, which is founded by billionaire Steve Tananbaum, has committed to buy a roughly $200 million portion of the so-called debtor-in-possession financing, according to the report.
Saks Global and GoldenTree did not immediately respond to Reuters requests for comment.
The high-end US department store conglomerate filed for Chapter 11 bankruptcy protection on January 13, after a debt-laden takeover.