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Micam marks 100th edition with 870 brands and future-facing exhibition

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Nazia BIBI KEENOO

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September 4, 2025

The international trade show dedicated to footwear, Micam, is preparing to cut the inaugural ribbon on its 100th edition—an impressive milestone set against the backdrop of an increasingly complex global market. From September 7 to 9, 870 brands will exhibit at Fieramilano Rho, including 469 from abroad, mainly from Spain, Turkey, Brazil, Germany, and Portugal. The event is expected to welcome more than 30,000 buyers from 150 countries.

DR

“Micam 100 will be a celebratory edition, but with a strong look to the future. The Micam Next schedule is the evolution of Micam X. The content is curated by an exceptional partner, Wired Italia, which will delve into trends related to technological innovation, sustainability, and new consumption models. We want every visitor to find inspiration, strategic contacts, and concrete tools to evolve their business,” explained Giovanna Ceolini, president of Assocalzaturifici and Micam, to FashionNetwork.com.

While the show will preview exhibitors’ Spring/Summer 2026 collections, its legacy will be explored through a special exhibition titled “100 Steps into the Future.” For each decade, the showcase will feature two iconic models: one lifestyle model that reflects everyday trends, and one technical-sports model that represents innovation and performance.

“The exhibition is a tribute to the history of Micam and, at the same time, a projection into the future of the industry. A path marked by decades will retrace the history of Micam, telling the story of its evolution in taste, technology, design, and Italian identity on the world stage. ‘100 Steps into the Future’ is an exciting journey into the cultural heritage of footwear, but also a reflection on the challenges that lie ahead. It’s an invitation to rethink the concept of value by combining tradition and innovation in a shared vision,” Ceolini continued.

Micam 100 will spotlight 12 emerging labels. Among them is Le Plagiste (France), relaunched in 2022 by co-founders Simon Michel and Rodolphe Stephan, offering elegant, casual footwear inspired by the French art of living. Also featured is Canella Brand Shoes (Peru), founded by 30-year-old Daniella Pedraglio, which draws inspiration from Peruvian culture and utilizes local, eco-sustainable materials. Bróg (Ireland), created by Brazilian designer Danieli Bergin, combines Irish heritage with elegance and sustainability, utilizing LWG-certified leather and biodegradable packaging. Nuosmiq (South Korea) presents genderless designs and upcycling projects made from sustainable materials. Then, launched by Soojin Kim in 2020, supports Seongsu-dong artisans by creating handmade shoes that merge classical and contemporary design.

Also exhibiting from abroad are the Nigerian label Wuman, founded by Ekwerike Chukwuma, which collaborates with artisans in Nigeria and Kenya using local materials and traditional techniques; Dutch brand Sassy Icon, launched in 2022 by Michelle Schager, which combines Dutch creativity with Italian craftsmanship and a focus on women’s empowerment and social impact; and the British label Marco Castelli Collection, created by the Sicilian model of the same name. Representing Italy are Lancialy Milano; Apice, founded by 20-year-old Zarina Pistonesi, which creates shoes inspired by her family’s footwear heritage; Le Signe; and Servati, which offers 100% recyclable 3D-printed sneakers.

A spotlight on young Italian brands is also possible thanks to the collaboration with ICE and MAECI. Participating companies include Next Milano, known for high-performance 3D-printed footwear for sport, lifestyle, and work; Steve’s, a Turin-based brand founded in 2022 by siblings Filippo and Giulia Gandini, which has made sustainability its core value, using materials such as apple peel waste for uppers and 100% biodegradable rubber soles; and YU.SH, a luxury footwear company that merges Florentine craftsmanship with cutting-edge technology.

“Investing in new generations and emerging talents is an unavoidable priority. The future of the footwear industry depends on our ability to enhance talent and foster intergenerational dialogue. Young people bring new ideas, environmental awareness, digital skills, and a global vision that can strengthen our know-how,” Ceolini concluded. “Micam and Assocalzaturifici are strongly committed to creating synergies between companies, schools, academies, and emerging designers, promoting training paths, shared projects, and opportunities for concrete visibility. Human capital is the real strategic lever to face tomorrow.”

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Jeanne Friot, Études Studio and Valette Studio shine on opening day of Paris Fashion Week

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January 21, 2026

Paris Fashion Week Men’s opened on Tuesday, putting French creatives centre stage. Before Pharrell Williams’s Louis Vuitton show, Jeanne Friot, Études Studio and Valette Studio unveiled their Autumn/Winter 2026 collections.

Jeanne Friot: a queer manifesto to rouse Fashion Week

With her “Awake” show, Jeanne Friot literally brought her guests to their feet at the Théâtre du Rond-Point des Champs-Élysées. Making her debut on the official calendar, the French designer opened the Paris proceedings with a high-octane performance that, true to form, championed LGBTQI+ causes.

Jeanne Friot – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

The unveiling of Jeanne Friot’s Autumn/Winter 2026 collection, blending runway and choreography conceived with choreographer Maud Le Pladec and the Ballet de Lorraine company, could not have felt more timely given recent headlines and the American president’s posturing. The thirty-something designer issued a call to wake up, with several dancers wearing T-shirts emblazoned with the slogan “It’s never too late to fight fascism.

Beyond words, the designer opened with three powerful womenswear looks: a black tweed suit with a cropped jacket; a cocktail dress reimagined in a tartan of silver, red and purple sequins, worn by a model with gothic make-up; and a jacket-and-mini-skirt ensemble in black faux leather, heightened by a play of metal straps and buckles—one of her signatures, applied horizontally or vertically to form skirts or dresses—always nodding to the queer wardrobe.

Soon, dancers—wearing tartan catsuits paired with thigh-high boots, faux-leather mini-shorts, colourful tulle tops or black sequin hoodies—launched into breathless choreography. Then came two women in generously cut suits, one black, the other white. The two models drew closer, stared each other down, touched and kissed intensely and at length, melding like yin and yang as, all around them, the troupe ratcheted up the intensity of their stagecraft. The tableau prompted a wave of approval throughout the Parisian theatre.

Jeanne Friot – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

Ever more exacting in her use of deadstock materials, the French designer introduced several other visually striking pieces, including a long black faux-leather coat worn over a bodysuit and teamed with metallic thigh-high boots, a houndstooth suit with a broad-shouldered jacket and micro-shorts, and an opulent dress featuring a tartan motif that unfurled from the waist into a train of colourful feathers—a true tribute to the queer community.

That community made its support unmistakable when Friot took to the stage to bow, prompting a prolonged standing ovation for a show that opened Paris Fashion Week Men’s with a bang.

Études Studio and its elegant seekers of sound

On Tuesday, for its show in the impressive Institut de Recherche et Coordination Acoustique, Études Studio staged a composition exploring the tonalities of tailoring. For this collection, christened “N°28 Résonances”, co-founders Aurélien Arbet and Jérémie Egry explained in their letter of intent that they drew inspiration from the origins of 1990s dance music and from the universe of American philosopher John Cage, who questioned the very concepts of music and silence.

Études – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

To pace their mixed show in soundproofed underground spaces, the French opted for powerful music, teaming with British artist Actress, who composed the soundtrack for a show charting new horizons for Études Studio.

Of course, the brand retained its velvet jackets, hefty canvas blousons with carefully worked washes and a few hoodies (with its logo in a circle of stars on the back), faithful to its utilitarian roots. But the label introduced a compelling, reimagined tailoring proposition, with no fewer than a dozen far more formal looks—straight-cut jackets, fluid trousers and layered shirts, waistcoats and roll-neck jumpers—in black, grey or earthy tones.

Études – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

Gold prospectors or sound seekers? Between Walkman headphones and cowboy hats, Études Studio refused to choose. Its earnest youths saw their wardrobe explore different material aspects—from worn-in finishes to contrasts between nylon and velvet—and a few chromatic accents, such as an intense purple puffer, or camo riffs on substantial, fuzzy knitwear in shades of green or blue, paired with long, wide scarves in matching hues. This season, the brand presented pieces in collaboration with Berlin-based Canadian artist, Jeremy Shaw.

These silhouettes were accompanied, for the first time, by leather or canvas bags bearing the brand’s logo. This leather goods range, developed in two sizes, should provide a growth driver for the independent creative label.

Valette Studio pays tribute to the New Romantics

Once again this season, Valette Studio’s fashion looked to the past. As the first day of Paris Fashion Week drew to a close, the French brand took over the Institut du Monde Arabe. In a basement room supported by large, thick stone columns, Pierre-François Valette unveiled his Autumn/Winter collection entitled “Les Nouveaux Romantiques”, born of a contemporary melancholy caused by the displacement of creation by image.

This season, Valette Studio focuses on color, frills and ruffles
This season, Valette Studio focuses on color, frills and ruffles – Samuel Gut

Accompanied by a rock soundtrack with wild percussion, later joined by a violin, the models wore a herringbone denim trench with matching skinny jeans, a short cream dress with a shirt collar and frills that cinched the waist and framed the chest, a black leather ensemble and Louboutins, in collaboration with Louboutin on this collection.

Another dress appeared heavy yet almost bounced, covered in frills and cut from a material that looks, to the eye, like balloon rubber. Perhaps the most striking pieces were two white skirts bearing a made-up face, a watercolour rendered alternately in blue and in orange, created by Teintures de France and inspired in particular by the legendary make-up of David Bowie, the pre-eminent figure of the New Romantics. The models were sometimes adorned with silver make-up swept along the outer corners of the eyes, another nod to the stars of this early-1980s movement. At the end of the show, Pierre-François Valette was warmly applauded by the many guests as he crossed the long room to take his bows.

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CWF acquires Catimini with support of founding couple, Paul and Monique Salmon

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January 21, 2026

Catimini: a name that resonates across France’s childrenswear market. And it is poised for a revival. On January 20, French baby and childrenswear specialist CWF announced the acquisition of Catimini.

CWF takes over Catimini to position it in the premium segment – Catimini

After several turbulent seasons under the ID Kids umbrella, marked by a drastic reduction in its store network from 2023 and a suspension of operations in 2024, Catimini is changing hands. The northern French group had taken over Catimini, along with several other brands from the beleaguered Kidiliz group, in 2020 but failed to restore the brand’s profitability; despite 18 million euros in revenue (per filed accounts) in 2021 and 2022, it posted multi-million-euro losses.

In formalising the deal, without disclosing the amount, Children Worldwide Fashion said it had brought the brand’s founders, Paul and Monique Salmon, who launched the label in 1972, on board.

“Catimini was born of a free and creative vision of children’s fashion. Seeing it join CWF, in Vendée, where it took root, is an obvious choice. We share the same values of know-how, high standards and respect for the brand’s DNA, and I have no doubt about the teams’ ability to embody its codes, gestures and soul,” said Paul Salmon, who is supporting this handover, in a press release.

For CWF, the stakes are high: to restore the lustre of a house that has defined the creative wardrobe of generations of children, while integrating it into the logistical and commercial set-up that has enabled it to establish itself as a strong player on the global children’s luxury stage.

The Les Herbiers-based group built its reputation managing luxury licences (from Givenchy to Marc Jacobs and, more recently, Boss), and is now accelerating the development of its own brands. Alongside Billieblush, Catimini becomes its new in-house standard-bearer. Repositioned in the premium segment, the brand will draw on the group’s expertise as it seeks to reclaim its place in the market by reconnecting with the strongest elements of its DNA, with joyful, graphic fashion in which its signature red is set to play an important role.

CWF is also announcing a first collection for spring/summer 2027, comprising 150 styles for ages 2-14, including accessories, footwear and a gift offering for babies. This comprehensive proposition should quickly find its place within the Kids around network, the group’s multibrand concept, which already boasts 85 stores in 29 countries. The French market accounts for more than a third of the group’s revenue, with CWF Fashion reporting 210 million euros in 2024, according to filed accounts.

To mark this new chapter, CWF intends to make a statement. The group will unveil the first looks of this “new” Catimini on March 11, at a special catwalk show at the Palais de Tokyo in Paris. A deliberate choice of venue, as the site hosts numerous fashion shows during fashion weeks. A symbol of CWF’s determination to bring its premium expertise to Catimini across the board.

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Nike changes Greater China leadership in bid to recapture growth

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January 21, 2026

Nike Inc.’s top executive in Greater China, Angela Dong, is stepping down as the sportswear company looks to reverse a sales decline in the market. 

Angela Dong – Nike

Dong will leave Nike on March 31, the company said in a statement. She’ll be replaced by Cathy Sparks who was previously leading the Asia Pacific and Latin America division. Nike also announced changes for the leadership of the Europe Middle East and Africa division. 

The leadership changes suggest Nike is looking at a new strategy for Greater China. Chief Executive Officer Elliott Hill has recaptured some of Nike’s momentum since taking over, but China remains a key challenge, with sales plunging 17% in the latest quarter.

He said in December that China is “at the top” of the company’s list of priorities, and stressed the company needs to move faster. 

Nike shares fell less than 1% in extended trading in New York. The stock fell 16% last year, the fourth consecutive annual decline.  
 



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