Hublot announces NFL superstar Patrick Mahomes as a brand ambassador, bringing his record-breaking legacy to the world of high-end watchmaking
Patrick Mahomes joins Hublot’s elite – AFP
Hublot, the luxury Swiss watchmaker renowned for its bold designs and exceptional craftsmanship, has named three-time Super Bowl champion and Kansas City Chiefs quarterback Patrick Mahomes as its latest brand ambassador. Known for his disruptive talent and dynamic presence, Mahomes perfectly reflects the spirit of innovation and excellence that defines Hublot’s timepieces and partnerships.
Patrick Mahomes said, “Partnering with Hublot is an honor — it’s a brand that understands the value of timeliness, precision, and also performance. I’m proud to be a part of a legacy that was built on mastering time with style.”
A game changer in the world of sports
Renowned for his athleticism and unmatched poise under pressure, Mahomes has redefined the quarterback position. His list of achievements includes three Super Bowl victories and two MVP awards. His playing style, leadership, and ability to elevate every game have made him one of the most exciting figures in global sports.
Much like Hublot, Mahomes represents precision and performance — consistently challenging expectations and pushing limits. He remains the only quarterback to throw over 5,000 yards in both college football and the NFL in a single season. He reached 300 career touchdown passes faster than any other quarterback in league history, holds the record for the most total yards in a single NFL season, and became the youngest QB to start in four Super Bowls.
With multiple league titles and MVP honors, Mahomes is not just playing the game — he is transforming it. His pursuit of greatness mirrors Hublot’s commitment to performance, innovation, and style. Mahomes embodies what the brand calls “passionate singularity” — a rare mix of vision, talent, and unrelenting ambition that positions him as one of the most electrifying athletes of his generation.
In addition to his on-field achievements, Mahomes shares Hublot’s appreciation for horology, cutting-edge design, and staying ahead of the curve — making this collaboration a natural alliance between two icons of performance.
Excellence and record-breaking ambition
Hublot’s long-standing ties to elite sports figures include past partnerships with icons like Usain Bolt, Novak Djokovic, and Kylian Mbappé. With Mahomes, the brand continues its tradition of collaborating with athletes who redefine excellence and elevate the global sports landscape.
“There are good players. Great players. And then, there’s Patrick Mahomes! Patrick is a true champion who represents everything that Hublot stands for. He is a leader, he has a vision, and he brought a new style of play to the game for its beauty — all of this with confidence, passion, and instinct. At Hublot, we recognize that mindset: a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground. I have no doubt we’re up to great things next to Patrick, and I can’t wait for us to inspire billions around the world,” stated Julien Tornare, Hublot CEO.
Monica Vinader has chosen English singer/songwriter Sienna Spiro as the face of the aspirational, ambitious premium jewellery brand.
Sienna Spiro
The “meaningful collaboration” links the jewellery brand “known for its design integrity and exceptional quality” to “one of music’s most compelling emerging voices… with her lyrics rooted in feeling and intention, qualities that closely align with Monica Vinader’s approach to design”, we’re told.
Throughout the campaign, Spiro wears the new Infinity collections as well as Monica Vinader pieces engraved with lyrics from her song ‘You Stole the Show’.
The engravings spotlight the brand’s personalisation services, “transforming jewellery into objects of meaning, from song lyrics and private messages to personal mantras”, the retailer said.
The brand, which has several stores in London, plus stores at Liverpool One, in Manchester and Edinburgh, appointed a new CEO in November. Sebastian Picardo now heads the previously family-run brand founded by siblings Monica (artistic director) and Gabriela (non-exec director) in 2008.
At the time of his appointment, the sisters said Picardo is “perfectly placed to guide our next phase of growth” and will work to accelerate the business’s global reach, “scaling innovation, inspiring existing and new audiences, and setting new standards for modern luxury jewellery”.
Scottish gymwear brand Dfyne has opening a 21,623 sq ft headquarters in Glasgow that “marks a major milestone in the company’s growth just four years after launch”, it said.
Dfyne
Designed in collaboration with workplace designer/builder Oktra, the new HQ provides a permanent base for Dfyne’s growing team and “reflects the brand’s ambition, identity, and people-first values.. as the business continues to grow”.
The opening marks ‘phase one’ of the project, with further phases planned to extend the workspace and complete the ground floor fit-out, it said.
The workplace is organised around a series of “clearly defined zones, balancing focused workspaces with informal collaboration areas and spaces to showcase Dfyne products”.
“Cultural storytelling” is also embedded within the design. Brown leather seating in the new meeting booths references a brown leather sofa from Dfyne’s original headquarters – a piece closely associated with the brand’s early days and formative moments.
“This detail symbolises [our] journey from a small founding team to a fast-growing international brand, while maintaining a strong connection to its roots”, it said.
CEO Oscar Ryndziewicz added: “In only four years, and thanks to our incredible community, we’ve grown to such a level that we can create a new, tailor-made space for our team that embodies our brand values. With the creation of unique workspaces, our new HQ is purposefully designed to enable everyone who supported the company’s growth to spark connections and inspire innovation.”
Puma is continuing its fruitful fashion-meets-sport collab with UK streetwear brand Represent, this time “rewriting the playbook of basketball-inspired staples”.
Puma x Represent
Fusing “Heritage Hoops Energy with Modern Streetwear”, it brings the two brands neatly together with a campaign fronted by German NBA star Dennis Schröder who “embodies the collection’s balanced fusion of court performance and off-court style”.
The “simple yet elevated collection” spans footwear and apparel that’s “highlighted by expressive and detailed cut-and-sew designs”, as well as a fresh interpretation of Puma’s All-Pro Nitro 2 sneaker.
Its “court-ready” Jersey and Shorts debut comes with a newly designed Puma x Represent graphic, featuring mesh construction and contrasting trim “that nods to retro game-day uniforms”.
The range is, of course, accompanied by “courtside essentials” including a Graphic T-Shirt and Hoodie, “pieces that bring bold visual detailing to the championship collaboration”.
A Coach Jacket and accompanying Pants also “comprise comfortable warm-up layers with everyday wearability”.
For footwear, Puma x Represent presents a re-envision All-Pro Nitro 2, a performance design underpinned by “explosive Nitro cushioning and a lightweight Ultraweave upper”. The black and white two-tone colourway is punctuated by subtle logo hits on the heel and tongue.
Complementing one of Puma’s “most modern examples of basketball performance technology”, the collection brings “a touch of ‘80s flair with the low-top Majesty”.
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