After dressing eco-conscious athletes, Romain Trébuil will now focus on outfitting elegant women with a taste for Parisian chic. The entrepreneur, who co-founded the sustainable sports label Circle and exited the company earlier this year, will become the managing director of the Inès de la Fressange Paris brand starting September 3.

The brand, named after the iconic French model, was relaunched in 2013 by a group of investors and has been led by CEO Fabrice Boé. Trébuil — who launched Circle Sportswear in 2019, previously founded the HR-focused marketplace Yoss, and began his career in strategic and marketing roles at L’Oréal and Yves Saint Laurent — “will support CEO Fabrice Boé in deploying a new strategic roadmap to accelerate the brand’s development and influence in France and internationally,” according to the company.

Inès de la Fressange Paris currently operates a dozen retail locations in France, including three boutiques in Paris and several shop-in-shop corners within Galeries Lafayette department stores. The brand’s offerings are renowned for their retro-chic aesthetic, characterized by flowing dresses with tailored silhouettes, trapeze cuts, long skirts, airy blouses, and vintage-inspired printed shirts.

“Inès de la Fressange Paris is based on exceptional fundamentals and a unique heritage, legitimate in the world of chic and casual luxury,” said Romain Trébuil in a press release. “The brand perfectly embodies the Parisian art of living. This is a wonderful opportunity to nurture that creativity and strengthen its international influence.”

In addition to its core collection, the brand collaborates with several licensing partners, including a recent capsule with lingerie label Dim and a collaboration with premium appliance brand Smeg. The management team has announced its intention to refine the brand’s positioning across several fronts: “the enhancement of the brand’s heritage and singular image, the acceleration of digital and e-commerce, and the creative refocusing around strong, timeless pieces.”

This repositioning signals the brand’s ambition to evolve and scale up, with plans to expand its collections and increase its international presence. The label, which reported profitable sales between €5 and €10 million last year, currently operates points of sale in Italy and the United States.