Connect with us

Business

Real estate star Fredrik Eklund says wealthy homebuyers ares splurging on at-home ‘biohacking’: Cold plunges, IV drips, hot tubs, and infrared saunas

Published

on



Real estate mogul and Million Dollar Listing New York star Fredrik Eklund is clued in on all the hot trends in high net-worth housing. Serving celebrity clients including Sex and The City icon Sarah Jessica Parker, musician Nick Jonas, and popstar Jennifer Lopez, the agent delivers on whatever amenities they’re looking for. 

And the new must-have for wealthy homeowners is at-home biohacking: luxury pads complete with infrared saunas, IV drips, cold plunges, and hot tubs. 

“Celebrities have their own things because they can be weird, very specific about things including privacy. There are certain trends that come and go,” Eklund tells Fortune. “Right now—and it’s been going on for a very long time, of course—is the wellness trend.”

Rich people espousing the benefits of morning cold plunges and sauna steams is no new fad—American entrepreneurs like Dave Asprey and flamboyant venture capitalist Bryan Johnson have been strong proponents of “biohacking” in their quest for trillion-dollar success. And many business leaders including Square’s Jack Dorsey, philanthropist Melinda French Gates, and food TV icon Gui Fieri can’t deny the benefits of a good cold soak. But the push for wellness has gone beyond the gym or wellness spa—Eklund says that his wealthy clientele want these perks in the comfort of their own homes. 

“Especially in a city like New York or Miami, it’s in the building or in the compound. But now it’s gone further, because now people want it in their home, like in the apartment,” Eklund explains. “We’re doing a building now which has cold plunge, hot tubs, and even infrared inside the apartments—not only in the common gym of the building, or in the spa.”

Having these amenities at home requires some cashing out—saunas can cost anywhere from $2,000 to $10,000, while quality cold plunges run up a $13,000 check. Eklund even notes that one of the luxury residential buildings he sold out a few years ago, 40 Bleeker St. in Manhattan, was one of the first properties he worked with that had these amenities. It was originally a retail space, but Eklund saw an opportunity for his lavish clients to have headache-saving IV drips right in the building. 

“The trend is intensifying, which is great,” Eklund adds. “We purposely picked that tenant so that, let’s say you’re hungover, you just go down from your penthouse to the ground floor and you get a vitamin IV [drip]. This is a few years ago, but that’s a good example of what people are looking for right now.”

The popularity of CEO and celebrity “biohacking”: cold plunges, IV drips, and saunas 

Johnson has become a poster child for rich individuals who want to live forever—and other CEOs see the potential of wellness activities in boosting their performance. 

In true Nordic fashion, the CEO of $1.8 trillion bank Norges Bank Investment Management, Nicolai Tangen, wakes up at 6 a.m. and starts his day with an exercise. He then immediately follows up his workout with a dip in the ocean and sauna session—calling his steaming ritual “a key to happiness.” And Jason Buechel, leading $9.5 billion grocery giant Whole Foods, has lived by a wellness routine for years that he calls a “great protocol hack”: 30 minutes inside an infrared sauna, followed by two to three rounds of alternating three-minute cold and hot plunges, and ending with a cold plunge.

“While the cold is definitely painful while you’re doing it,” Buechel told Fortune last year, “your body feels amazing afterward.”

Another grocery executive swears by his daily wellness rituals that he can complete in the comfort of his own home. Thrive Market cofounder and CEO Nick Green lives by his business’ mantra for people to live healthier lives—for him, that means de-stressing with cold plunges right outside his bedroom. 

“I’ve also gotten into hot-cold therapy,” Green told Fortune in 2022. “I installed a barrel sauna and an ice bath on the balcony of our bedroom and try to do 20 minutes hot, and 5 minutes cold, two to three times per week.”

Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world. Explore this year’s list.





Source link

Continue Reading

Business

Netflix cofounder started his career selling vacuums door-to-door before college—now, his $440 billion streaming giant is buying Warner Bros. and HBO

Published

on



Reed Hastings may soon pull off one of the biggest deals in entertainment history. On Thursday, Netflix announced plans to acquire Warner Bros.—home to franchises like Dune, Harry Potter, and DC Universe, along with streamer HBO Max—in a total enterprise value deal of $83 billion. The move is set to cement Netflix as a media juggernaut that now rivals the legacy Hollywood giants it once disrupted.

It’s a remarkable trajectory for Netflix’s cofounder, Hastings—a self-made billionaire who found a love for business starting as a teenage door-to-door salesperson.

“I took a year off between high school and college and sold Rainbow vacuum cleaners door to door,” Hastings recalled to The New York Timesin 2006. “I started it as a summer job and found I liked it. As a sales pitch, I cleaned the carpet with the vacuum the customer had and then cleaned it with the Rainbow.”

That scrappy sales job was the first exposure to how to properly read customers—an instinct that would later shape Netflix’s user-obsessed culture. After graduating from Bowdoin College in 1983, Hastings considered joining the Marine Corps but ultimately joined the Peace Corps, teaching math in Eswatini for two years. When he returned to the U.S., he obtained a master’s in computer science from Stanford and began his career in tech.

The idea for Netflix reportedly came a few years later in the late 1990s. After misplacing a VHS copy of Apollo 13 and getting hit with a $40 late fee at Blockbuster, Hastings began exploring a mail-order rental service. While it’s an origin story that has since been debated, it marked the start of a company that would reshape global entertainment.

Hastings stepped back as CEO in 2023 and now serves as Netflix’s chairman of the board. He has amassed a net worth of about $5.6 billion. He’d be even richer if he didn’t keep offloading his shares in the company and making record-breaking charitable donations.

Netflix’s secret for success: finding the right people

Hastings has long said that one of the biggest drivers of Netflix’s success is its focus on hiring and keeping exceptional talent.

“If you’re going to win the championship, you got to have incredible talent in every position. And that’s how we think about it,” he told CNBC in 2020. “We encourage people to focus on who of your employees would you fight hard to keep if they were going to another company? And those are the ones we want to hold onto.”

To secure top performers, Hastings said he was more than willing to pay for above-market rates. 

“With a fixed amount of money for salaries and a project I needed to complete, I had a choice: Hire 10 to 25 average engineers, or hire one ‘rock-star’ and pay significantly more than what I’d pay the others, if necessary,” Hastings wrote. “Over the years, I’ve come to see that the best programmer doesn’t add 10 times the value. He or she adds more like a 100 times.”

That mindset also guided Netflix’s leadership transition. When Hastings stepped back from the C-suite, the company didn’t pick a single successor—it picked two. Greg Peters joined Ted Sarandos as co-CEO in 2023.

“It’s a high-performance technique,” Hastings said, speaking about the co-CEO model. “It’s not for most situations and most companies. But if you’ve got two people that work really well together and complement and extend and trust each other, then it’s worth doing.”

Netflix’s stock has soared more than 80,000% since its IPO in 2002, adjusting for stock splits.

Netflix brought unlimited PTO into the mainstream

Netflix’s flexible workplace culture has also played a key role in its success, with Hastings often known for prioritizing time off to recharge. 

“I take a lot of vacation, and I’m hoping that certainly sets an example,” the former CEO said in 2015. “It is helpful. You often do your best thinking when you’re off hiking in some mountain or something. You get a different perspective on things.”

The company was one of the first to introduce unlimited PTO, a policy that many firms have since adopted. About 57% of retail investors have said it could improve overall company performance, according to a survey by Bloomberg. Critics have argued that such policies can backfire when employees feel guilty taking time off, but Hastings has maintained that freedom is core to Netflix’s identity. 

“We are fundamentally dedicated to employee freedom because that makes us more flexible, and we’ve had to adapt so much back from DVD by mail to leading streaming today,” Hastings said. “If you give employees freedom you’ve got a better chance at that success.”

Netflix’s other cofounder, Marc Randolph, embraced a similar philosophy of valuing work-life balance.

“For over thirty years, I had a hard cut-off on Tuesdays. Rain or shine, I left at exactly 5 p.m. and spent the evening with my best friend. We would go to a movie, have dinner, or just go window-shopping downtown together,” Randolph wrote in a LinkedIn post.

“Those Tuesday nights kept me sane. And they put the rest of my work in perspective.”



Source link

Continue Reading

Business

‘This species is recovering’: Jaguar spotted in Arizona, far from Central and South American core

Published

on



The spots gave it away. Just like a human fingerprint, the rosette pattern on each jaguar is unique so researchers knew they had a new animal on their hands after reviewing images captured by a remote camera in southern Arizona.

The University of Arizona Wild Cat Research and Conservation Center says it’s the fifth big cat over the last 15 years to be spotted in the area after crossing the U.S.-Mexico border. The animal was captured by the camera as it visited a watering hole in November, its distinctive spots setting it apart from previous sightings.

“We’re very excited. It signifies this edge population of jaguars continues to come here because they’re finding what they need,” Susan Malusa, director of the center’s jaguar and ocelot project, said during an interview Thursday.

The team is now working to collect scat samples to conduct genetic analysis and determine the sex and other details about the new jaguar, including what it likes to eat. The menu can include everything from skunks and javelina to small deer.

As an indicator species, Malusa said the continued presence of big cats in the region suggests a healthy landscape but that climate change and border barriers can threaten migratory corridors. She explained that warming temperatures and significant drought increase the urgency to ensure connectivity for jaguars with their historic range in Arizona.

More than 99% of the jaguar’s range is found in Central and South America, and the few male jaguars that have been spotted in the U.S. are believed to have dispersed from core populations in Mexico, according to the U.S. Fish and Wildlife Service. Officials have said that jaguar breeding in the U.S. has not been documented in more than 100 years.

Federal biologists have listed primary threats to the endangered species as habitat loss and fragmentation along with the animals being targeted for trophies and illegal trade.

The Fish and Wildlife Service issued a final rule in 2024, revising the habitat set aside for jaguars in response to a legal challenge. The area was reduced to about 1,000 square miles (2,590 square kilometers) in Arizona’s Pima, Santa Cruz and Cochise counties.

Recent detection data supports findings that a jaguar appears every few years, Malusa said, with movement often tied to the availability of water. When food and water are plentiful, there’s less movement.

In the case of Jaguar #5, she said it was remarkable that the cat kept returning to the area over a 10-day period. Otherwise, she described the animals as quite elusive.

“That’s the message — that this species is recovering,” Malusa said. “We want people to know that and that we still do have a chance to get it right and keep these corridors open.”



Source link

Continue Reading

Business

MacKenzie Scott tries to close the higher ed DEI gap, giving away $155 million this week alone

Published

on



MacKenzie Scott has arguably been the biggest name in philanthropy this year—and has nonstop been making major gifts to organizations focused on education, DEI, disaster recovery, and many other causes.

This week alone, several higher education institutions announced major gifts from the billionaire philanthropist and ex-wife of Amazon founder Jeff Bezos—donations totaling well over $100 million. In true Scott fashion, many of these donations are the largest single donations these schools have ever received.

The donations announced this week include: 

  • $50 million to California State University-East Bay
  • $50 million to Lehman College (part of the City University of New York system)
  • $38 million to Texas A&M University-Kingsville
  • $17 million to Seminole State College

All four institutions are public, access-oriented colleges that enroll large shares of low‑income, first‑generation, and racially diverse students and function as minority‑serving institutions or similar engines of social mobility. They fit MacKenzie Scott’s broader pattern of directing large, unrestricted gifts to colleges that serve “chronically underserved” communities rather than already wealthy, highly selective universities.

Scott, who is worth about $40 billion and has donated over $20 billion in the past five years, has doubled down this year on causes that the Trump administration has cut deeply, such as education, DEI, and disaster recovery.

“As higher education, in general, works to find its way in an uncertain environment, this gift is a major source of encouragement that we are on the right path,” Lehman College President Fernando Delgado said in a statement. 

Scott also made one of the largest donations in HBCU Howard University’s 158-year history with an $80 million gift earlier this fall, and a $60 million donation to the Center for Disaster Philanthropy after Trump administration’s cuts to the Federal Emergency Management Agency (FEMA)—an organization Americans rely on for help during and after hurricanes, wildfires, tornadoes, and floods.

“All sectors of society—public, private, and social—share responsibility for helping communities thrive after a disaster,” CDP president and CEO Patricia McIlreavy previously told Fortune. “Philanthropy plays a critical role in providing communities with resources to rebuild stronger, but it cannot—and should not—replace government and its essential responsibilities.”

Trust-based philanthropy

Scott accumulated the vast majority of her wealth from her 2019 divorce from Bezos, but is dedicated to giving away most of her fortune. She’s considered a unique philanthropist in today’s environment because her gifts are typically unrestricted, meaning the organizations can use the funding however they choose. 

“She practices trust-based philanthropy,” Anne Marie Dougherty, CEO of the Bob Woodruff Foundation previously told Fortune. Scott has donated $15 million to the veteran-focused nonprofit organization in 2022, and made a subsequent $20 million donation this fall.

Scott is also considered one of the most generous philanthropists, and credits acts of kindness for inspiring her to give back.

“It was the local dentist who offered me free dental work when he saw me securing a broken tooth with denture glue in college,” Scott wrote of her inspiration for philanthropy in an Oct. 15 essay published to her Yield Giving site. “It was the college roommate who found me crying, and acted on her urge to loan me a thousand dollars to keep me from having to drop out in my sophomore year.”



Source link

Continue Reading

Trending

Copyright © Miami Select.