Pioneering retail platform Lone Design Club (LDC) has opened at the Battersea Power Station mall with its new ‘Revolving Spaces’ concept taking up residency at the Thames-side location for five months.
After 18 months turning its new concept into reality, this store also marks LDC’s first London location in over a year and follows on from recent activations including Cardiff and Bristol.
But the Battersea Power Station residency also marks a new era for LDC, “shifting toward longer, more destination-driven short-term retail experiences as the business scales to its next chapter”.
The store will feature a rotating line-up of independent fashion, accessories, jewellery and lifestyle brands, each on month-long contracts with many making their London retail debuts.
Initial participants include print-driven designer Alexandra Mann; contemporary women’s ready-to-wear brand Storm Label; Emily’s Jewellery; Oceanus, a sustainable swim and resort brand; sustainable jeweller Above & Below; vintage, minimalist, design-led accessories brand Cove; and Frankie Bikinis’ ethically made, fashion-forward swimwear in bold prints.
Alongside the retail offer, visitors can expect in-store events, designer meet-and-greets, personal styling sessions, and panels on sustainable fashion and entrepreneurship.
Rebecca Morter, founder and CEO, Lone Design Club, said: “There’s no better place than Battersea Power Station [for our concept debut], a true symbol of transformation and creative energy.
“This store isn’t just a retail space, it’s a celebration of innovation, individuality, and impact, and with our month residency, it’s also our most ambitious and immersive project yet.”
Introduced earlier this year as the ‘Airbnb of pop-up retail’, Revolving Spaces is designed to “unlock physical retail for fashion and lifestyle brands [while] “helping landlords activate underused space… across the UK with curated, flexible concepts”.
LDC says its mission extends far beyond simply opening stores. As the incubation arm of its wider ecosystem, it scouts and supports the next wave of standout brands to enter physical retail, and more established brands to have an expansion partner, providing everything from staffing, logistics, and visual merchandising to fit-out and day-to-day operations.
“This allows businesses to focus on what matters most: marketing, community building, product curation, whilst LDC take care of the operations and logistics of growing their brand in real life”.
Harriett Renny, leasing director at Battersea Power Station Development Company, added: “This launch comes at a time when shoppers are increasingly turning to independent brands that prioritise quality, sustainability, and transparency. LDC’s tech-enabled, community-first approach responds to this demand with pop-up stores that are not only commercial but also experiential.
“By launching at Battersea Power Station a development known for blending retail, design, and culture, LDC continues to reshape how Londoners shop and engage with the brands of tomorrow.”
