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Bank of America: More than half of Gen Z spending $0 on dating monthly

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Gen Z is focused on their finances, but one thing they’re not investing in is romance.

Bank of America’s recent Better Money Habits report found that of 915 Gen Z adults in the U.S. surveyed, 53% of them were spending $0 each month on dating. Additionally, a third of respondents said they spent less than $100 per month on dates. This dearth of dating spending was nearly identical across genders.

Gen Z, whose upbringing was marked by the 2008 financial crisis, a pandemic, and now mounting economic concerns, has developed pervasive financial anxiety, setting lofty goals of saving for retirement and investing in the stock market earlier than the previous generations. But the pressure to find financial security has meant looking for love is not a priority.

“Instead of spending big on dating in particular, Gen Z is choosing to be really intentional with their money,” Ryan Viktorin, vice president and financial consultant at Fidelity Investments, told Fortune. “They’re going for low-cost hangouts and skipping fancy dinners and also having real conversations about money really early on.”

“It’s not that they’re not interested in dating, so to speak, but it’s that we see a lot of them really thinking ahead,” she added.

While Gen Z may be already thinking about their long-term finances, delivering on the saving goals they’ve set for themselves is a different story. According to BofA, more than half of Gen Z adults feel as though they aren’t making enough money to give the life they envision for themselves. Though 42% said they saw saving for retirement as a way of achieving financial independence, only 25% contributed to a retirement account in the last 12 months. Will Smayda, head of financial centers at BofA, said the inability to see materializing progress toward these goals is stoking the young generation’s anxiety.

“The moral of the story is that ‘adulting’ turns out to be more expensive and more difficult than most Gen Z had planned for,” Smayda told Fortune.

Gen Z sours on casual dating

Across generations, economic pessimism has killed the mood when it comes to dating. A 2024 LendingTree survey of more than 2,000 U.S. consumers found that of respondents who were dating, 65% said inflation impacted their dating life. About a quarter reported trying to spend less on dates, and one in five respondents said they were going on fewer dates to spend less.

Viktorin said the desire to keep finances in check has led Gen Z to “date with purpose,” going out intentionally rather than keeping things casual. Combined with a decreased interest in one-night stands, it’s no wonder why the young generation has also snubbed dating apps, despite companies’ best efforts to woo them.

Dating sites have introduced myriad automated tools to increase engagement of young users. In January, Hinge introduced a “Prompt Feedback” feature that uses AI to nudge users to improve prompt responses on their dating profiles. Bumble similarly has AI-powered conversation prompts and photo-selection features. 

According to a survey by Bloomberg Intelligence, about 50% of 1,000 dating app users said AI did not make a difference in how they made their profiles or chatted with their matches. Dating apps are feeling pressure from Gen Z’s disengagement. Despite early signs of a turnaround, Match Group, which owns Tinder and Hinge, laid off 13% of its staff in May as paid usership and profits dipped in 2025’s first quarter. Bumble similarly laid off 30% of its team in June.

Why isn’t dating a ‘little treat’?

Gen Z’s distaste for dating apps and casual flings does not fully encompass their philosophy around spending. Despite economic anxieties, Gen Z is not opposed to discretionary spending, embracing the “little treat” culture of dropping chunks of paychecks on cups of coffee, skincare, or travel. Just because Gen Z isn’t spending on dates doesn’t mean they aren’t spending.

“If Gen Z are eating out frequently and traveling, one wonders if they’re spending more time with a group of friends or family members, as opposed to on [romantic experiences],” Smayda said.

Beyond financial concerns, some of young people’s unwillingness to spend on dating could also just be because it’s just not a priority. Bobbi Rebell, a certified financial planner and consumer-finance expert at BadCredit.org, said Gen Z’s openness toward admitting anxiety around their finances is part of broader values shared by the generation about mental health, including an increased push to maintain a work-life balance. That multifaceted value system that prioritizes financial independence may also put less emphasis on the need to find a life partner, she said, even if that is something Gen Z eventually wants.

“They have less social pressure to be in what I call a permanent ‘forever relationship’—to actually get married at younger ages than previous generations,” Rebell told Fortune. “They don’t have this social pressure to be in a committed relationship at the same level that there might have been years ago.”

Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world. Explore this year’s list.



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Creative workers won’t be replaced by AI, they will become ‘directors’ managing AI agents

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AI won’t automate creative jobs—but the way workers do them is about to change fundamentally. That’s according to executives from some of the world’s largest enterprise companies who spoke at the Fortune Brainstorm AI conference in San Francisco earlier this week.

“Most of us are producers today,” Nancy Xu, vice president of AI and Agentforce at Salesforce, told the audience. “Most of what we do is we take some objective and we say, ‘Okay, my goal is now to spend the next eight hours today to figure out how to chase after this customer, or increase my CSAT score, or to close this amount of revenue.”

With AI agents handling more tasks, Xu said that workers will shift “from producers to more directors.” Instead of asking, “How do I accomplish the goal?” they’ll instead focus on, “What are the goals that I want to accomplish, and then how do I delegate those goals to AI?” she said.

Creative and sales professionals are increasingly anxious about AI automation as tools like chatbots and AI image generators have proved to be good at doing many creative tasks in sectors like marketing, customer service, and graphic design. Companies are already deploying AI agents to take on tasks like handling customer questions, generating marketing content, and assisting with sales outreach. 

Pointing to a recent project with electric-vehicle maker Rivian, Elisabeth Zornes, chief customer officer at Autodesk, said that the company’s AI-powered tools enabled Rivian to test designs through digital wind tunnels rather than clay models. “It shaved off about two years of their development cycle,” Zornes said.

As AI takes on some of these lower-level tasks, Zornes said, workers can focus on more creative projects.

“With AI, the floor has been raised, but so has the ceiling,” she added. “We have an opportunity to create more, to be more imaginative.”

The uneven impact of AI

The shift to AI-augmented work may not benefit all workers equally, however.

Salesforce’s Xu said AI’s impact won’t be evenly distributed between high and low performers. “The near-term impact of AI will largely be that we’re going to take the bottom 50 percentile performers inside a role and bring them into the top 50 percentile,” she said. “If you’re in the top 10 percentile, the superstar salespeople, creatives, the impact of AI is actually much less.”

While leaders were keen to emphasize that AI will augment, rather than replace, creative workers, the shift could reshape some traditional career ladders and impact workforce development. If AI agents handle entry-level execution work, companies may need to hire fewer people, and some learning opportunities may disappear for younger workers. 

Ami Palan, senior managing director at Accenture Song, said that to successfully implement AI agents, companies may need to change the way they think about their corporate structure and workforce.

“We can build the most robust technology solution and consider it the Ferrari,” she said. “But if the culture and the organization of people are not enabled in terms of how to use that, that Ferrari is essentially stuck in traffic.”

Read more from Brainstorm AI:

Cursor developed an internal AI help desk that handles 80% of its employees’ support tickets, says the $29 billion startup’s CEO

OpenAI COO Brad Lightcap says ‘code red’ will force the company to focus, as the ChatGPT maker ramps up enterprise push

Amazon robotaxi service Zoox to start charging for rides in 2026, with ‘laser focus’ on transporting people, not deliveries, says cofounder



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Trump says ‘starting’ land strikes over drugs in latest warning

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President Donald Trump said the US would be “starting” land strikes on drug operations in Latin America, though again declined to provide details on when and where the escalation of his military campaign would actually begin, or if countries could still do anything to avert the threatened action.

“We knocked out 96% of the drugs coming in by water, and now we’re starting by land, and by land is a lot easier, and that’s going to start happening,” Trump told reporters Friday in the Oval Office.

The US president for days has been pledging to broaden the effort, which comes after the Pentagon has launched a series of attacks on what it has called drug-smuggling boats in international waters off the coast of South America.

While Trump’s posturing has largely been seen as a pressure campaign against Venezuelan President Nicolás Maduro, he on Friday insisted the land targeting may not only impact Venezuela.

Read more: Trump Says US Eyes Land Strikes Next After Drug Boat Attacks

“It doesn’t necessarily have to be in Venezuela,” he said, adding that “people that are bringing in drugs to our country are targets.” 

Trump has justified the actions in part by framing the fight against drug smuggling as akin to combat operations. He told reporters that if overdose deaths were counted like combat deaths, it would be “like a war that would be unparalleled.”

Striking targets on land would represent a major escalation, and Maduro earlier this week said that if his nation came under foreign attack, the working class should mount a “general insurrectionary strike” and push for “an even more radical revolution.”

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Trump names Warsh, Hassett as top Fed contenders, WSJ says

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President Donald Trump said that Kevin Hassett and Kevin Warsh are his top choices to lead the US Federal Reserve and that he expects the next chair of the central bank to consult with him on interest rates.

Trump, in an interview with the Wall Street Journal on Friday, indicated that Warsh, a former Fed governor, has climbed up the short list of contenders to challenge Hassett, the White House National Economic Council head whom many had seen as the frontrunner for the job.

“I think the two Kevins are great,” he said. “I think there are a couple of other people that are great.”

Trump previously signaled that he already made up his mind, saying Monday he had a “a pretty good idea” of who to nominate. The president last month also said he knew who he would pick for the job. The latest comments suggest that the selection process remains in flux. 

Trump met with Warsh on Wednesday. It’s not clear if Trump plans to interview other candidates for the job.

Earlier: Trump Says He’ll Meet Warsh as Fed Chair Search Nears End

The president said Warsh told him that borrowing costs should be lower. 

Later in the Oval Office, Trump said the next Fed chair should consult with him on interest rates, a move that would upend a tradition of the Fed’s independence.

“I’ve been very successful, and I think my role should be at least that of recommending — they don’t have to follow what I say,” Trump told reporters, adding he expected to make a choice “over the next few weeks.”

“I think my voice should be heard, but I’m not going to make the decision based on that,” he continued.

Trump has moved to assert control over the central bank in his second term, regularly expressing frustration that the Fed has not more aggressively reduced borrowing costs under Chair Jerome Powell.

Trump, in the Journal interview, called for aggressively lowering rates, saying they should be “1% and maybe lower than that.”

The Fed on Wednesday lowered its benchmark rate to between 3.5% and 3.75%, its third cut in as many meetings. Three central bank officials dissented from the decision and the Federal Open Market Committee remains undecided about further reductions.



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