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MIT report: 95% of generative AI pilots at companies are failing

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Good morning. Companies are betting on AI—yet nearly all enterprise pilots are stuck at the starting line.

The GenAI Divide: State of AI in Business 2025, a new report published by MIT’s NANDA initiative, reveals that while generative AI holds promise for enterprises, most initiatives to drive rapid revenue growth are falling flat.

Despite the rush to integrate powerful new models, about 5% of AI pilot programs achieve rapid revenue acceleration; the vast majority stall, delivering little to no measurable impact on P&L. The research—based on 150 interviews with leaders, a survey of 350 employees, and an analysis of 300 public AI deployments—paints a clear divide between success stories and stalled projects.

To unpack these findings, I spoke with Aditya Challapally, the lead author of the report, who heads the Connected AI group at the MIT Media Lab.

“Some large companies’ pilots and younger startups are really excelling with generative AI,” Challapally said. Startups led by 19- or 20-year-olds, for example, “have seen revenues jump from zero to $20 million in a year. It’s because they pick one pain point, execute well, and partner smartly with companies who use their tools.”

But for 95% of companies in the dataset, generative AI implementation is falling short. The core issue? Not the quality of the AI models, but the “learning gap” for both tools and organizations. While executives often blame regulation or model performance, MIT’s research points to flawed enterprise integration. Generic tools like ChatGPT excel for individuals because of their flexibility, but they stall in enterprise use since they don’t learn from or adapt to workflows, Challapally explained.

The data also reveals a misalignment in resource allocation. More than half of generative AI budgets are devoted to sales and marketing tools, yet MIT found the biggest ROI in back-office automation—eliminating business process outsourcing, cutting external agency costs, and streamlining operations.

What’s behind successful AI deployments?

How companies adopt AI is crucial. Purchasing AI tools from specialized vendors and building partnerships succeed about 67% of the time, while internal builds succeed only one-third as often.

This finding is particularly relevant in financial services and other highly regulated sectors, where many firms are building their own proprietary generative AI systems in 2025. Yet, MIT’s research suggests companies see far more failures when going solo.

Companies surveyed were often hesitant to share failure rates, Challapally noted. “Almost everywhere we went, enterprises were trying to build their own tool,” he said, but the data showed purchased solutions delivered more reliable results.

Other key factors for success include empowering line managers—not just central AI labs—to drive adoption, and selecting tools that can integrate deeply and adapt over time.

Workforce disruption is already underway, especially in customer support and administrative roles. Rather than mass layoffs, companies are increasingly not backfilling positions as they become vacant. Most changes are concentrated in jobs previously outsourced due to their perceived low value.

The report also highlights the widespread use of “shadow AI”—unsanctioned tools like ChatGPT—and the ongoing challenge of measuring AI’s impact on productivity and profit.

Looking ahead, the most advanced organizations are already experimenting with agentic AI systems that can learn, remember, and act independently within set boundaries—offering a glimpse at how the next phase of enterprise AI might unfold.

Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Michael A. Discenza was appointed VP and CFO of The Timken Company (NYSE: TKR), effective immediately. Discenza has 25 years of experience at Timken in roles of increasing responsibility, including the last 10 as VP of finance, and group controller.

John Cole was appointed CFO of ELB Learning, a provider of immersive learning solutions. He brings more than 25 years of experience leading finance and operations for Fortune 100 and 500 companies, according to ELB. Cole aims to strengthen the financial infrastructure to support the company’s next phase of growth.

Big Deal

Modern manufacturing relies heavily on connected devices and industrial control systems, which are prime targets for cyberattacks. For protection, manufacturers are increasingly turning to AI to help manage these risks, according to the State of Smart Manufacturing Report by Rockwell Automation, Inc.

The report’s findings are based on a survey of more than 1,500 manufacturing leaders across 17 major manufacturing countries. Cybersecurity now ranks among the top external risks, second only to inflation and economic growth. One-third of respondents hold responsibilities spanning both information technology (IT) and operational technology (OT) cybersecurity.

Nearly half (48%) of cybersecurity professionals identified securing converged architectures as key to positive outcomes over the next five years, compared to just 37% of all respondents.

However, a shortage of skilled talent, training challenges, and rising labor costs remain major hurdles. As manufacturers recruit the next generation, cybersecurity and analytical skills are becoming hiring priorities—reinforcing the need to align technical innovation with human development, according to the report.

 

Going deeper

 

In a new Fortune opinion piece, “Future CEOs, erased: the economic cost of losing Black women in the workforce,” Katica Roy, the CEO and founder of the Denver-based Pipeline, a SaaS company, explains the implications of almost 300,000 Black women exited the labor force so far this year—thinning a pipeline that was already too narrow.

 

“This isn’t a seasonal fluctuation or statistical footnote. It’s a strategic failure with long-term consequences,” Roy writes. “Black women have long been a cornerstone of America’s economic engine—driving participation, powering key industries, and anchoring family incomes. Now, that foundation is fracturing. And the fallout is more than short-term—it’s a direct threat to corporate succession planning, innovation, and growth. The U.S. economy has always depended on Black women’s labor. In fact, no group of women in America has historically had higher labor force participation than Black women.”

 

Roy writes that the reasons Black women are leaving the workforce are measurable, structural, and cumulative. For example, in sectors like educationgovernment, and health care, Black women are overrepresented in roles most vulnerable to cuts. You can read Roy’s complete opinion piece here

Overheard

“Every single Monday was called ‘AI Monday.’ You couldn’t have customer calls, you couldn’t work on budgets, you had to only work on AI projects.”

—Eric Vaughan, CEO of enterprise software company IgniteTech, told Fortune in an interview that he established a mandate: on Mondays, staff could only work on AI. In early 2023, convinced generative AI was an “existential” transformation, Vaughan saw that his team was not fully on board. His ultimate response? He replaced nearly 80% of the staff within a year, according to headcount figures reviewed by Fortune.

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.



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Paramount launches WBD hostile bid that includes Trump son-in-law Jared Kushner

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In a separate regulatory filing, Paramount disclosed that Affinity Partners, the private equity firm led by Jared Kushner, is part of the bid. It added that sovereign wealth funds from Saudi Arabia, Abu Dhabi, and Qatar are also participating.

Affinity and the other outside financing partners have agreed to forgo any governance rights, which Paramount said means the Committee on Foreign Investment in the United States would have no jurisdiction over the transaction. Meanwhile, Chinese tech conglomerate Tencent is no longer a partner.

The offer comes after Paramount lost out in the bidding war for the assets last week to Netflix, which made a cash-and-stock deal worth $27.75 per share. Paramount’s proposed transaction is for the entirety of WBD, including the Global Networks segment, while Netflix’s deal is for the studio and HBO Max.

Paramount argued its offer to WBD shareholders provides a superior alternative to the Netflix transaction, which offers “inferior and uncertain value and exposes WBD shareholders to a protracted multi-jurisdictional regulatory clearance process with an uncertain outcome,” referring to the likely antitrust concerns for Netflix’s megadeal.

At the Kennedy Center over the weekend, President Donald Trump partially confirmed reporting from Bloomberg’s Lucas Shaw about his private conversations with Netflix co-CEO Ted Sarandos, saying they had met in the Oval Office before Netflix announced its winning bid, while adding that its combined market share with WBD could be an antitrust concern.

Paramount argued that WBD’s recommendation of the Netflix offer is based on an “illusory prospective valuation of Global Networks that is unsupported by the business fundamentals” and encumbered by high levels of financial leverage assigned to the entity. Netflix’s offer would assume $11 billion of debt and involve a $59 billion bridge loan, which Bloomberg reported was among the highest ever.

David Ellison, chairman and CEO of Paramount, said: “WBD shareholders deserve an opportunity to consider our superior all-cash offer for their shares in the entire company.”

Paramount, which earlier sent a letter to WBD CEO David Zaslav complaining of a “tainted” sale process, further asserted today that although Paramount made six offers for WBD over 12 weeks, “WBD never engaged meaningfully with these proposals, which we believe deliver the best outcome for WBD shareholders.

“We believe our offer will create a stronger Hollywood. It is in the best interests of the creative community, consumers, and the movie theater industry. We believe they will benefit from the enhanced competition, higher content spend and theatrical release output, and a greater number of movies in theaters as a result of our proposed transaction,” Ellison continued. “We look forward to working to expeditiously deliver this opportunity so that all stakeholders can begin to capitalize on the benefits of the combined company.”

Paramount’s tender offer is scheduled to expire at 5 p.m. ET on Jan. 8, 2026. The company said its offer will be financed by new equity backstopped by Paramount’s well-capitalized principal equity holders, and $54 billion of debt commitments from Bank of America, Citi, and Apollo.

Centerview Partners and RedBird Advisors are acting as lead financial advisors to Paramount, and Bank of America Securities, Citi, and M. Klein & Co. are also acting as financial advisors. Cravath Swaine & Moore and Latham & Watkins are acting as legal counsel to Paramount.

Disclosure: The author worked at Netflix from June 2024 through July 2025.



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Craigslist founder signs the Giving Pledge, and some of his fortune will go to a pigeon rescue

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Of the wealthiest people in the world, about 250 have pledged to give away the majority of their fortune—an effort coined the Giving Pledge. It was started by Bill Gates, Melinda French Gates, and Warren Buffett in 2010, and billionaires including Mark Zuckerberg, Elon Musk, Larry Ellison, and Bill Ackman have signed on. 

Although it’s often also referred to as the “Billionaire’s Pledge,” other wealthy donors have committed to the endeavor. One of the latest signatories is Craigslist founder Craig Newmark, who announced on LinkedIn this weekend he’s officially joining the Giving Pledge.

“Okay, I’ve formally signed up for the Giving Pledge, sometimes considered the Billionaire’s Pledge, though I’ve never been a billionaire, particularly after I gave away all my Craigslist equity to my charitable foundation,” Newmark wrote. “Seems like a good way to officially enter my middle seventies, which I’ve done today.”

Newark built his fortune by founding popular online marketplace Craiglist in 1995. It started as an email list for local San Francisco residents, but turned into an online classifieds page the following year. Today, Craigslist is estimated to be worth about $3 billion

“This all feels like a follow up to my decision in early 1999 to monetize Craigslist as little as possible,” Newmark said of signing Giving Pledge. “The best estimate so far is that I turned down around $11B that bankers and VCs wanted to throw at me. I still made plenty after that.”

In 2020, Forbes estimated Newmark’s net worth at $1.3 billion, although in 2022 he said he’d give away most of his fortune to charitable causes. There aren’t more recent estimates of his net worth, but he emphasized in his LinkedIn post he is not a billionaire.

His foundation, Craig Newmark Philanthropies, mostly supports cybersecurity and veterans causes. And in his post committing to the Giving Pledge, Newmark said he’d continue making similar donations. 

“My focus is where I can do some actual good in neglected areas, like for military families and vets, like fighting cyberattacks and preventing scams,” he wrote. “Also, a little for pigeon rescue.”

Wait, what?

Newmark is also dedicated to rescuing pigeons. 

“I love birds, have a sense of humor, and I suspect that pigeons may become our replacement species,” he told the Associated Press in 2023.

His favorite neighborhood pigeon is named Ghostface Killah, who is featured in a painting on his mantle at home. 

He said he developed his love for pigeons in the mid-1980s when he lived in Detroit. Pigeons are “the underdog,” he told NYU’s student newspaper Washington Square News

“They’re the grassroots, most prominent bird and possibly our successor species,” Newmark said. “But pigeons are, well, I identify with them as well. I grew up with no money, living across the street from a junkyard.”

Early this year, Newmark donated $30,000 to San Francisco-based pigeon rescue Palomacy, which was the largest donation the organization had ever received. 

“Craig Newmark is many things: the founder of craigslist, an ‘accidental entrepreneur,’ a self-proclaimed old-school nerd, a full-time philanthropist and a life-long lover of pigeons,” Palomacy said in January. “We so appreciate the support they provide our feathered friends.”

With Newmark’s donation, Palomacy can continue to “save hundreds of pigeons and doves through hands-on rescue, rehabilitation, and rehoming in Northern California,” according to the organization. “We are reversing the unfair stigma against pigeons and showing the world they deserve our respect and protection.”

Recent criticisms of the Giving Pledge

Although there undoubtedly are some billionaires and other high-net-worth individuals who are genuinely committed to the Giving Pledge, there has been recent criticism many of the signatories aren’t living up to the pledge. Even Melinda French Gates, one of its founders, recently said people could be doing more. 

“Have they given enough? No,” she said in a recent interview with Wired.

Treasury Secretary Scott Bessent last week also called the Giving Pledge a failure—but for different reasons. He said it was “well intentioned,” but was “very amorphous” and claimed wealthy people made the commitment out of fear that the public would “come at it with pitchforks.” Bessent also pointed out that not many billionaires have actually delivered on their promise to donate their fortunes. 

Warren Buffett, another Giving Pledge founder, also recently admitted he had to rethink some of his original philanthropic plans.

“Early on, I contemplated various grand philanthropic plans. Though I was stubborn, these did not prove feasible,” he wrote in a recent letter to shareholders. “During my many years, I’ve also watched ill-conceived wealth transfers by political hacks, dynastic choices, and, yes, inept or quirky philanthropists.” 

Several studies have also poked holes in the Giving Pledge, showing how it’s benefitted billionaires by presenting themselves as generous and public‑spirited, but doesn’t question inequalities and tax rules that led to such massive wealth in the first place.

The Institute for Policy Studies (IPS) argues the Giving Pledge is “unfulfilled, unfulfillable, and not our ticket to a fairer, better future.” 

To be sure, many wealthy signatories like Newmark appear to be genuinely committed to the cause. 

“Like I say, a nerd’s gotta do what a nerd’s gotta do, and a nerd should practice what he preaches,” Newmark wrote over the weekend.





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Nvidia CEO Jensen Huang urges a return to factory careers: ‘Not everyone needs a PhD’

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“We want to re-industrialize the United States. We need to be back in manufacturing,” Huang said recently on theJoe Rogan Experience podcast. “Every successful person doesn’t need to have a PhD. Every successful person doesn’t have to have gone to Stanford or MIT.”

Huang believes more Americans need to take on manufacturing gigs—not just to pivot to where the work will be in the age of AI, but also because the entire industry could be at risk. As much as the thought of U.S. citizens heading back into factories may seem like a back-track, he said it impacts the nation’s ability to remain prosperous and build AI companies like his.

“If [the] the United States doesn’t grow, we will have no prosperity,” Huang continued. “We can’t invest in anything domestically or otherwise—we can’t fix any of our problems. If we don’t have energy growth, we can’t have industrial growth. If we don’t have industrial growth, we can’t have job growth. It’s as simple as that.”

“If not for [Trump’s] pro-growth energy policy, we would not be able to build factories for AI, not be able to build chip factories, we surely won’t be able to build supercomputer factories. None of that stuff would be possible without all of that. Construction jobs would be challenged, electrician jobs—all of these jobs that are now flourishing, would be challenged.”

Lutnick’s intergenerational manufacturing push amid talent shortages

As the cofounder and leader of the world’s most valuable company, Huang has a peek under the hood of America’s changing workforce dynamic. The CEO of the $4.53 trillion chip giant has a direct line to U.S. President Donald Trump and Secretary of Commerce Howard Lutnick, who are determined to bring U.S. manufacturing back to its glory days. 

The Trump administration is pressing for American self-reliance while curbing immigration, leading officials like Lutnick to push for an intergenerational manufacturing boom. He even framed it as a step into the future, not a stumble back into the past. 

For example, Lutnick claimed that technician jobs are promising gigs with a low barrier to entry, that can pay anywhere between $70,000 to $90,000 at the onset—no college degree required. 

“It’s time to train people not to do the jobs of the past, but to do the great jobs of the future,” Lutnick toldCNBC earlier this year. “This is the new model, where you work in these plants for the rest of your life, and your kids work here, and your grandkids work here.”

It’s an appealing proposition: avoid college debt and earn more than the average U.S. worker, all while having stability during an AI jobs wipeout. Yet many manufacturing roles have been left unfilled, despite the sector continuing to grow. 

Employment in the manufacturing surpassed pre-pandemic levels, standing at about 13 million jobs as of January 2024, according toDeloitte. It was estimated that the need for human workers in manufacturing could stand at around 3.8 million, but over half of these jobs—around 1.9 million—could remain unfilled if skill gaps aren’t addressed and the tune on the jobs doesn’t change. 

After all, only 14% of Gen Zers said they’d consider industrial work as a career, according to a 2023 study from Soter Analytics. There are a few concerns holding them back: they believe the industry doesn’t offer work flexibility, and the conditions are unsafe.

Huang even believes robots will create new jobs for humans

Huang has hope for the future of jobs, even as robot employees step onto the scene—and it’ll give yet another boost to factory jobs. 

Some tech leaders, like Tesla CEO Elon Musk, are already developing their own fleets of autonomous workers; Musk predicted his company’s Optimus humanoid robots will be used internally within Tesla by the end of 2025, and the following year, other companies will have the tech in their hands. 

It’s assumed that these robots will take over the work of employees, leaving humans high and dry—but Huang is optimistic that the tech will create new opportunities, especially for technicians.

“I’m super excited about the robots Elon’s working on. It’s still a few years away. When it happens, there’s a whole new industry of technicians and people who have to manufacture the robots,” Huang explained in the podcast. 

“You’re going to have a whole apparel industry for robots. You’re going to have mechanics for robots. And you have people who come to maintain your robots.”



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