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Yum China’s sales keep growing, but a fierce food delivery price war may be weighing on investor sentiment

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Yum China, which operates almost 17,000 KFC and Pizza Hut outlets across the world’s second-largest economy, posted rising revenues and profits for the most recent quarter, growing even as Chinese consumption continues to be sluggish and as Trump’s trade war continues to shake up global economies.

Yet the company’s Hong Kong-traded shares plunged by 6% on Wednesday, despite the solid financial results. Shares later pared back losses, but are still down by 3% since the earnings release.

Analysts point to one possible reason for the mismatch between Yum China’s strong results and investor unease. China’s Big Tech companies are locked in a brutal price war in the country’s fiercely competitive food delivery space, promising billions of dollars worth of subsidies to merchants and consumers to win market share.

That’s shaking up not just the food delivery market, but the companies that make the food as well—like Yum China—even as deliveries surge in the short-term.

Investor fears could be partly due to worries that “the delivery subsidy might not continue,” wrote HSBC analysts in a Wednesday report. “Once the subsidy ends, [Yum China’s] earnings will be negatively impacted.” For now, HSBC maintained its “buy” rating on Yum China’s stock and increased its target price.

CEO Joey Wat called “intense delivery platform competition” the “biggest dynamic” in the quarter, in a post-earning briefing with analysts.

It’s the latest sign of how price wars and aggressive discounting—decried by both officials and business leaders as “irrational consumption”—is shaking investor faith in China’s largest companies. 

Food delivery wars

JD.com’s entry into the food delivery market has shaken up a sector dominated by Meituan and Alibaba-owned Ele.me. In February, JD unveiled JD Takeaway, promising zero commissions for merchants who joined early. Founder Richard Liu has made food delivery a key part of the company’s strategy, particularly as the e-commerce giant has floundered compared to its Big Tech peers. Liu even donned a uniform to deliver meals himself. 

The fierce battle has worried both investors and Chinese officials. Shares in both Meituan and JD.com are down by around 25% over the past six months. Alibaba is up by 10% over the same period, yet shares are still below their March peak. 

Both JD and Alibaba have promised subsidies worth billions of yuan to both merchants and consumers. Transactions on these platforms surged from 100 million daily orders at the start of the year to 250 million by mid-July, according to the South China Morning Post.

In mid-July, the State Administration for Market Regulation, China’s top markets regulator, summoned all three companies to “encourage rational competition” and “foster a healthy ecosystem.”

Chinese officials are starting to push back against aggressive price wars across China’s economy, particularly in the cut-throat EV sector. Officials have termed this excessive competition “involution,” meaning that companies are investing increasing resources to grab market share without receiving a proportional return.

On August 1, all three food delivery companies—Meituan, JD and Alibaba—agreed to a truce in their price war.

Yum China’s earnings

Yum China was born from Yum Brands’ decision to spin off its China operations in 2016. Yum China now operates 16,798 outlets across the world’s second-largest economy, primarily KFC and Pizza Hut outlets. (Yum China is No. 373 on the Fortune 500, making it one of the few companies on the list of the U.S.’s largest companies by revenue that makes most of its revenue overseas)

Yum China reported $2.8 billion in revenue for the most recent quarter, a 4% increase year-on-year. The company reported $215 million in quarterly net income, a 1% increase. The company is embarking on an aggressive expansion into China’s second-tier cities, hoping that affordable offerings like coffee and smaller pizzas will win over lower-income consumers.

Yet amid the strong results, chief financial officer Adrian Ding pointed out that Yum China’s cost of labor inched up by 0.9 percentage points over the last quarter, reaching 27.2%, which he blamed on “higher rider costs” due to a surge in deliveries. 

Delivery is the largest source of sales for Yum China, compared to dine-in and take-away. Delivery sales grew by 17% year-on-year during the first half of 2025, particularly among its emerging businesses like coffee. 

On Yum China’s earnings call, analysts asked what subsidies and the food delivery price war meant for the company’s earnings. 

Ding declined to share the specific share of subsidies paid by Yum China versus the platform operators, though suggested that larger merchants like Yum China “enjoy more favorable subsidy arrangement and subsidy split.” He also affirmed that Yum China expects margins to remain steady, guidance which takes delivery subsidies into account. 

Wat referred to a previous instance of fierce subsidy competition in 2017, the last bout of fierce competition between Meituan and Alibaba. “One lesson we learned is [that] we don’t buy sales,” Wat said. Yum China’s Pizza Hut was “a bit aggressive” in pursuing subsidies, “but then by 2018, when the subsidy was pulled, the business sales suffered quite a bit.”

“We need to protect the price integrity,” she said. “Otherwise it just does not work. The numbers don’t work.”



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Binance has been proudly nomadic for years. A new announcement suggests it’s chosen an HQ

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For years, Binance has dodged questions about where it plans to establish a corporate headquarters. On Monday, the world’s largest crypto exchange made an announcement that indicates it has chosen a location: Abu Dhabi, the capital of the United Arab Emirates.

In its announcement, Binance reported that it has secured three global financial licenses within Abu Dhabi Global Market, a special economic zone inside the Emirati city. The licenses regulate three different prongs of the exchange’s business: its exchange, clearinghouse, and broker dealer services. The three regulated entities are named Nest Exchange Limited, Nest Clearing and Custody Limited, and Nest Trading Limited, respectively.

Richard Teng, the co-CEO of Binance, declined to say whether Abu Dhabi is now Binance’s global headquarters. “But for all intents and purposes, if you look at the regulatory sphere, I think the global regulators are more concerned of where we are regulated on a global basis,” he said, adding that Abu Dhabi Global Market is where his crypto exchange’s “global platform” will be governed.

A company spokesperson declined to add more to Teng’s comments, but did not deny Fortune’s assertion that Binance appears to have chosen Abu Dhabai as its headquarters.

Corporate governance

The Abu Dhabi announcement suggests that Binance, which has for years taken pride in branding itself as a company with no fixed location, is bowing to the practical considerations that go with being a major financial firm—and the corporate governance obligations that entails.

When Changpeng Zhao, the cofounder and former CEO of Binance, launched the company in 2017, he initially established the exchange in Hong Kong. But, weeks after he registered Binance in the city, China banned cryptocurrency trading, and Zhao moved his nascent trading platform. Binance has since been itinerant. “Wherever I sit is going to be the Binance office,” Zhao said in 2020.

The location of a company’s headquarters impacts its tax obligations and what regulations it needs to follow. In 2023, after Binance reached a landmark $4.3 billion settlement with the U.S. Department of Justice, Zhao stepped down as CEO and pleaded guilty to failing to implement an effective anti-money laundering program.

Teng took over and promised to implement the corporate structures—like a board of directors—that are the norm for companies of Binance’s size. Teng, who now shares the CEO role with the newly appointed Yi He, oversaw the appointment of Binance’s first board in April 2024. And he’s repeatedly telegraphed that his crypto exchange is focused on regulatory compliance.

Binance already has a strong footprint in the Emirates. It has a crypto license in Dubai, received a $2 billion investment from an Emirati venture fund in March, and, that same month, said it employed 1,000 employees in the country. 



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Leaders in Congress outperform rank-and-file lawmakers on stock trades by up to 47% a year

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Stocks held by members of Congress have been beating the S&P 500 lately, but there’s a subset of lawmakers who crush their peers: leadership.

According to a recent working paper for the National Bureau of Economic Research, congressional leaders outperform back benchers by up to 47% a year.

Shang-Jin Wei from Columbia University and Columbia Business School along with Yifan Zhou from Xi’an Jiaotong-Liverpool University looked at lawmakers who ascended to leadership posts, such as Speaker of the House as well as House and Senate floor leaders, whips, and conference/caucus chairs.

Between 1995 and 2021, there were 20 such leaders who made stock trades before and after rising to their posts. Wei and Zhou observed that lawmakers underperformed benchmarks before becoming leaders, then everything suddenly changed.

“Importantly, whilst we observe a huge improvement in leaders’ trading performance as they ascend to leadership roles, the matched ‘regular’ members’ stock trading performance does not improve much,” they wrote.

Leadership’s stock market edge stems in part from their ability to set the regulatory or legislation agenda, such as deciding if and when a particular bill will be put to a vote. Setting the agenda also gives leaders advanced knowledge of when certain actions will take place.

In fact, Wei and Zhou found that leaders demonstrate much better returns on stock trades that are made when their party controls their chamber.

In addition, being a leader also increases access to non-public information. The researchers said that while companies are reluctant to share such insider knowledge, they may prioritize revealing it to leaders over rank-and-file lawmakers.

Leaders earn higher returns on companies that contribute to their campaigns or are headquartered in their states, which Wei and Zhou said could be attributable to “privileged access to firm-specific information.”

The upper echelon also influences how other members of Congress vote, and the paper found that a leader’s party is much more likely to vote for bills that help firms whose stocks the leader held, or vote against bills that harmed them. And stocks owned by leadership tend to see increases in federal contract awards, especially sole-source contracts, over the following one to two years.

“These results suggest that congressional leaders may not only trade on privileged knowledge, but also shape policy outcomes to enrich themselves,” Wei and Zhou wrote.

Stock trades by congressional leaders are even predictive, forecasting higher occurrences of positive or negative corporate news over the following year, they added. In particular, stock sales predict the number of hearings and regulatory actions over the coming year, though purchases don’t.

Investors have long suspected that Washington has a special advantage on Wall Street. That’s given rise to more ETFs with political themes, including funds that track portfolios belonging to Democrats and Republicans in Congress.

And Paul Pelosi, former House Speaker Nancy Pelosi’s husband, even has a cult following among some investors who mimic his stock moves.

Congress has tried to crack down on members’ stock holdings. The STOCK Act of 2012 requires more timely disclosures, but some lawmakers want to ban trading completely.

A bipartisan group of House members is pushing legislation that would prohibit members of Congress, their spouses, dependent children, and trustees from trading individual stocks, commodities, or futures.

And this past week, a discharge petition was put forth that would force a vote in the House if it gets enough signatures.

“If leadership wants to put forward a bill that would actually do that and end the corruption, we’re all for it,” said Rep. Anna Paulina Luna, R-Fla., on social media on Tuesday. “But we’re tired of the partisan games. This is the most bipartisan bipartisan thing in U.S. history, and it’s time that the House of Representatives listens to the American people.”



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Macron warns EU may hit China with tariffs over trade surplus

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French President Emmanuel Macron warned that the European Union may be forced to take “strong measures” against China, including potential tariffs, if Beijing fails to address its widening trade imbalance with the bloc.

“I’m trying to explain to the Chinese that their trade surplus isn’t sustainable because they’re killing their own clients, notably by importing hardly anything from us any more,” Macron told Les Echos newspaper in an interview published on Sunday.

“If they don’t react, in the coming months we Europeans will be obliged to take strong measures and decouple, like the US, like for example tariffs on Chinese products,” he said, adding that he had discussed the matter with European Commission President Ursula von der Leyen.

Macron has just returned from a three-day state visit in China, where he pressed for more investment as Paris seeks to recalibrate its relationship with the world’s second-largest economy. France’s goods trade deficit with China reached around €47 billion ($54.7 billion) last year, according to the French Treasury. Meanwhile, China’s goods trade surplus with the EU swelled to almost $143 billion in the first half of 2025, a record for any six-month period, according to data released by China earlier this year.

Tensions between France and China escalated last year after Paris backed the EU’s decision to impose tariffs on Chinese electric vehicles. Beijing retaliated by imposing minimum price requirements on French cognac, sparking fears among pork and dairy producers that they could be targeted next.

‘Life or Death’

Macron said the US approach to China was “inappropriate” and had worsened Europe’s position by diverting Chinese goods toward the EU market.

“Today, we’re stuck between the two, and it’s a question of life or death for European industry,” Macron said, while noting that Germany — Europe’s biggest economy — doesn’t entirely share France’s stance.

In addition to Europe needing to become more competitive, the European Central Bank too has a role to play in strengthening the EU’s single market, Macron said, arguing that monetary policy should take growth and jobs into account, not just inflation, he said.

He also said the ECB’s decision to continue selling the government bonds it holds risks pushing up long-term interest rates and weighing on economic activity.

“Europe must — and wants to — remain a zone of monetary stability and credible investment,” Macron said.



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