Crocs Inc. shares dropped after the shoe company said its efforts to save money amid consumer pressure and tariffs would drive down revenue.
Crocs accessorised with ‘Jibbitz’ charms – Crocs
The company forecast a third-quarter revenue decline of approximately 9% to 11%. Analysts on average expected sales to gain less than 1%.
The stock fell as much as 19% in Thursday premarket trading in New York. Shares are down 4% this year, trailing a 7.9% gain for S&P 500.
The company will focus on managing its expenses, including cost savings, inventory reduction and a pullback in promotions, chief executive officer Andrew Rees said in a statement.
“Although these actions will impact the top line of our business in the short term, they will position our business to win,” he said.
