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Eventbrite’s CEO quit a cushy career in Hollywood to launch the $225 million company with her own money: ‘If it’s a disaster, we’ll just be broke’

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Most people would jump at the idea of working on hit TV shows like Friends, Jackass, and The Shield, but Eventbrite CEO Julia Hartz left it all behind to pursue her passion of bringing people together. 

Just five years into her rising TV career—where she’d climbed the ranks to junior executive at FX—Hartz tossed the towel in on her 9-to-5 to launch Eventbrite in 2006, bootstrapping the company entirely with her husband and fellow cofounder Renaud Visage. 

The pitch was: “Come work on something that doesn’t exist. We’ll use our own money to fund it, and if it’s a disaster, we’ll just be broke,’” Hartz tells Fortune. 

Eventbrite is now estimated to be worth $225 million, and offers events ranging from wrestling classes, to comedy shows, to cheese raves with Queer Eye star Antoni Porowski.

But it all started when Hartz and her husband—serial entrepreneur and early PayPal investor Kevin Hartz—assembled a dream team to get Eventbrite off the ground. They recruited fellow cofounder Visage to come on board as chief technology officer, and the trio of entrepreneurs decided to chuck $250,000 of their own money to get Eventbrite running, moving to San Francisco.

Hartz had to sacrifice her job to put all her energy into Eventbrite, skirting the route other entrepreneurs have gone down: juggling a full-time job while scaling a company on the side. Instead, she found it best to wipe her slate clean and leave her TV career behind to pursue Eventbrite. It was a professional gamble that paid off in the long run. 

“I’ve seen entrepreneurs do that, and I think that that’s a clever way to gain validation and product market fit, without putting yourself in such a perilous state,” Hartz says. “I did not do that.”

Inspiration struck during her 9-to-5 job in TV working on Friends and The Shield

Hartz started working at just the age of 14—pouring coffees in cafes, and driving kids to after-school activities—and hasn’t taken her foot off the gas since. 

While attending Pepperdine University, she worked as an intern on the set of hit TV-show Friends, later scoring an internship at MTV in the series development department. It was a “magical” experience that eventually landed her a job at the station—once she graduated, Hartz went straight into developing shows including Jackass, The Shield, and Rescue Me across MTV and FX. Part of her job entailed researching fandom events, and suddenly, something clicked. 

“I remember going to this fandom event that was insanely niche, and feeling the energy of the people in the room, it just stuck with me,” Hartz says. “It was this palpable, kinetic energy…When we started Eventbrite, I was thinking about that all along: ‘How do we enable the people who gather others around these niche passion areas and create this magic?’”

While most couples may wring their hands at the idea of putting their finances on the line to launch a company together, Hartz’s partner was enthusiastic about going all-in on a light bulb moment. 

In fact, the Gen X CEO’s nearly 20-year success may have never panned out if it wasn’t for her husband Kevin—who’s success investing in the then little-known startup called PayPal—persuaded her to take the leap into entrepreneurship.

“It’s only serial entrepreneurs who can convince someone of that,” Hartz says. “We made it on less than a quarter of a million dollars…I’m really, really proud of it.”

Scaling a business idea into a $225 million ticketing giant

Once Hartz made the decision to leave TV forever, she packed her things into boxes, and drove up the coast of California to settle in her company’s new headquarters: San Francisco. The Silicon Valley hub had the tech connections and industry access to help get things off the ground. So just like that, she set up shop in Potrero Hill, the “warehouse district”.

“I was moving saw horses and plywood into a windowless phone closet on Monday, in this warehouse district in San Francisco, going in my head, ‘Wait, what if he’s crazy?’ Well, it’s a little late for that,” Hartz says. “I’ve been working since I was 14 with no break. So it was really important to me that I be working on day one.”

Eventbrite was able to get things off the ground thanks in part to perfect timing; in the mid-2000s, social media platforms were looking to bring together its users in real life. Facebook made Eventbrite one of its first connect partners, solidifying a huge new customer base looking for community events to partake in. 

Then 2008 came, and thousands of workers from all across the U.S. were being laid off in droves during the financial crisis. Hartz said “the world collapsed” in those dire years, and people were desperate for community while facing hardship. It was a tough era for corporate American workers, but was an opportunity for Eventbrite to bring them together. Over the next decade the business would amass a total of $373 million in equity funding through 11 fundraising rounds, according to Pitchbook, attracting investors like Tiger Global Management, Sequoia Capital and Square.

The ticketing platform has since amassed a fanbase in nearly 180 countries—in 2024 alone, it had distributed 83 million paid tickets for over 4.7 million events. With 89 million monthly users, people are scoring seats at events ranging from a sunset Bach concert in Central Park to a house music cruise on the Hudson river. 



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Hero bystander who tackled Bondi gunman praised by Trump, Ackman

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A bystander who rushed and disarmed one of the Bondi Beach attackers has won praise from leaders around the world, including US President Donald Trump and hedge fund billionaire Bill Ackman, who announced a reward program for community heroes.

Extraordinary footage of the civilian’s actions began circulating on social media on Sunday, shortly after two men, later identified as a father and son, started shooting into a crowd gathered to celebrate the first day of Hanukkah. The massacre has left at least 16 people dead in the worst terrorist attack in Australia’s history. 

Read More: Sixteen People Killed in Bondi Beach Hanukkah Terror Attack 

In the mobile-phone video, which has not been verified by Bloomberg News, one of the attackers is standing near a tree and firing. A few meters away, a crouched man emerges from behind a parked car. He grabs the shooter from behind and wrestles the weapon from his hands. Local media named the bystander as Ahmed el Ahmed, a 43-year-old father-of-two from south Sydney. He was shot twice and is being treated in the hospital, according to reports.

He was also soon lauded for his feat. Trump said at the White House that Ahmed had saved many lives and expressed “great respect” for him. In Sydney, New South Wales Premier Chris Minns went further, describing Ahmed’s wrestle with the shooter as “the most unbelievable scene I’ve ever seen.”

“That man is a genuine hero and I’ve got no doubt there are many, many people alive tonight as a result of his bravery,” Minns said at a press conference late Sunday.

Australian Prime Minister Anthony Albanese also praised Ahmed, and other bystanders who helped treat victims in the immediate aftermath of the shooting. 

“People rushing towards danger to show the best of the Australian character,” Albanese told reporters Monday. “That’s who we are, people who stand up for our values.” 

Pershing Square Capital Management’s founder Ackman called Ahmed  “a brave hero” and said his hedge fund firm would establish a reward program for people who had carried out similar acts.

The top donor to a gofundme page set up for the “hero” who tackled the shooter is listed as William Ackman, who gave $99,999. More than $170,000 has been raised so far. 

Salesforce Inc. Founder and Chief Executive Officer Marc Benioff also expressed his gratitude for Ahmed in a post on X.



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A ‘new era’ in the housing market is about to begin as affordability finally improves

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Next year should mark a shift in the housing market after years of largely being frozen in place, according to Mike Simonsen, chief economist at top residential real estate brokerage Compass.

Home sales flatlined amid unaffordable conditions after rising demand collided with tepid supply growth, pushing up home prices. Would-be buyers became so discouraged that demand cooled and remains slow.

Prices are now becoming more favorable for house hunters, a trend that should continue in 2026 and change the narrative in the housing market.

“In the next era, that story flips. So sales are starting to move higher, but prices are capped or maybe down. Incomes are rising faster than prices, and so affordability improves for the first time in a bunch of years,” Simonsen told CNBC on Friday. “It’s not a dramatic improvement, but it’s the start of the new era.” 

His view echoes a recent report from Redfin, which also cited stronger income and weaker homes prices as it predicted a “Great Housing Reset” in 2026.

In addition to potential buyers giving up on finding an affordable home, sellers have been giving up on finding someone willing to buy at the price they want.

As a result, the number of homes that were withdrawn from the market jumped this year. In June, these so-called delistings shot up 47% from a year earlier.

Simonsen said listing withdrawals tend to be owner-occupied homes, meaning they could be latent demand as well as supply. That’s because two transactions would be needed: owners want to buy a new home but must sell their current one.

“In an environment where conditions improve a little bit, we actually estimate that that’s a representation of shadow demand—people that want to move, people that have delayed moves for maybe four years now,” he said, adding that there are about 150,000 such homeowners.

His housing market outlook for a new era of improving affordability doesn’t depend on a steep drop in mortgage rates. In fact, a plunge might spur so much demand that prices would overheat.

Simonsen expects rates to stay in the low-6% range, allowing sales to grow while also keeping home prices in check as more inventory comes on the market.

The price environment is already showing auspicious signs for prospective buyers. More than half of U.S. homes have dropped in value over the last year, but homeowners can still sell with a net gain as values are up a median 67% since their home’s last sale, accordion to data from Zillow.

And a separate report fromZillow found that homebuyers are getting record-high discounts. While the typical individual discount remains $10,000, desperate sellers are increasingly offering multiple reductions as muted demand leaves homes on the market for longer. As a result, the cumulative price cut in October hit $25,000.

“Most homeowners have seen their home values soar over the past several years, which gives them the flexibility for a price cut or two while still walking away with a profit,” Zillow Senior Economist Kara Ng said in a statement last month. “These discounts are bringing more listings in line with buyers’ budgets, and helping fuel the most active fall housing market in three years. Patient buyers are reaping the rewards as the market continues to rebalance.”



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Attacker who killed US troops in Syria was a recent recruit to security forces

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A man who carried out an attack in Syria that killed three U.S. citizens had joined Syria’s internal security forces as a base security guard two months earlier and was recently reassigned amid suspicions that he might be affiliated with the Islamic State group, a Syrian official told The Associated Press Sunday.

The attack Saturday in the Syrian desert near the historic city of Palmyra killed two U.S. service members and one American civilian and wounded three others. It also wounded three members of the Syrian security forces who clashed with the gunman, interior ministry spokesperson Nour al-Din al-Baba said.

Al-Baba said that Syria’s new authorities had faced shortages in security personnel and had to recruit rapidly after the unexpected success of a rebel offensive last year that intended to capture the northern city of Aleppo but ended up overthrowing the government of former President Bashar Assad.

“We were shocked that in 11 days we took all of Syria and that put a huge responsibility in front of us from the security and administration sides,” he said.

The attacker was among 5,000 members who recently joined a new division in the internal security forces formed in the desert region known as the Badiya, one of the places where remnants of the Islamic State extremist group have remained active.

Attacker had raised suspicions

Al-Baba said the internal security forces’ leadership had recently become suspicious that there was an infiltrator leaking information to IS and began evaluating all members in the Badiya area.

The probe raised suspicions last week about the man who later carried out the attack, but officials decided to continue monitoring him for a few days to try to determine if he was an active member of IS and to identify the network he was communicating with if so, al-Baba said. He did not name the attacker.

At the same time, as a “precautionary measure,” he said, the man was reassigned to guard equipment at the base at a location where he would be farther from the leadership and from any patrols by U.S.-led coalition forces.

On Saturday, the man stormed a meeting between U.S. and Syrian security officials who were having lunch together and opened fire after clashing with Syrian guards, al-Baba said. The attacker was shot and killed at the scene.

Al-Baba acknowledged that the incident was “a major security breach” but said that in the year since Assad’s fall “there have been many more successes than failures” by security forces.

In the wake of the shooting, he said, the Syrian army and internal security forces “launched wide-ranging sweeps of the Badiya region” and broke up a number of alleged IS cells. The interior ministry said in a statement later that five suspects were arrested in the city of Palmyra.

A delicate partnership

The incident comes at a delicate time as the U.S. military is expanding its cooperation with Syrian security forces.

The U.S. has had forces on the ground in Syria for over a decade, with a stated mission of fighting IS, with about 900 troops present there today.

Before Assad’s ouster, Washington had no diplomatic relations with Damascus and the U.S. military did not work directly with the Syrian army. Its main partner at the time was the Kurdish-led Syrian Democratic Forces in the country’s northeast.

That has changed over the past year. Ties have warmed between the administrations of U.S. President Donald Trump and Syrian interim President Ahmad al-Sharaa, the former leader of an Islamist insurgent group Hayat Tahrir al-Sham that used to be listed by Washington as a terrorist organization.

In November, al-Sharaa became the first Syrian president to visit Washington since the country’s independence in 1946. During his visit, Syria announced its entry into the global coalition against the Islamic State, joining 89 other countries that have committed to combating the group.

U.S. officials have vowed retaliation against IS for the attack but have not publicly commented on the fact that the shooter was a member of the Syrian security forces.

Critics of the new Syrian authorities have pointed to Saturday’s attack as evidence that the security forces are deeply infiltrated by IS and are an unreliable partner.

Mouaz Moustafa, executive director of the Syrian Emergency Task Force, an advocacy group that seeks to build closer relations between Washington and Damascus, said that is unfair.

Despite both having Islamist roots, HTS and IS were enemies and often clashed over the past decade.

Among former members of HTS and allied groups, Moustafa, said, “It’s a fact that even those who carry the most fundamentalist of beliefs, the most conservative within the fighters, have a vehement hatred of ISIS.”

“The coalition between the United States and Syria is the most important partnership in the global fight against ISIS because only Syria has the expertise and experience to deal with this,” he said.

Later Sunday, Syria’s state-run news agency SANA reported that four members of the internal security forces were killed and a fifth was wounded after gunmen opened fire on them in the city of Maarat al-Numan in Idlib province.

It was not immediately clear who the gunmen were or whether the attack was linked to the Saturday’s shooting.



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