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Coinbase’s new super app Base: summary and review

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I’ve covered Coinbase since it was a tiny startup but have never seen anything quite like what the crypto giant rolled out this Wednesday. At a carefully produced stage event in Los Angeles, the company unveiled an app called Base, which is named for Coinbase’s own blockchain, and is billed as a “super app” that offers everything from payments to AI agents to a social network.

All of this isn’t exactly new. For years, Coinbase and other crypto firms have been fiddling with blockchain-based alternatives to services like Facebook and Apple’s App Store. But these offerings came wrapped in a clunky interface that forced users to jump through a variety of crypto hoops, meaning they had little appeal to anyone who was not a blockchain die-hard.

The new Base app is different. It looks and behaves a lot like apps you know, and a single tap brings you to its X-like social network and to pages for trading or sending money. And in a critical decision, Base includes an option to add funds—including the popular USDC stablecoin—using Apple Pay, which makes it accessible to those who don’t want to deal with opening a traditional crypto wallet.

The Base App isn’t entirely new in that it is a rebrand of the company’s existing Coinbase Wallet, which has housed a variety of semi-decentralized services. Base, though, is far easier to use and also solves a long-time branding problem that left users confused about the difference between the core Coinbase app—where you buy and sell crypto—and Coinbase Wallet. Here’s what Base looks like:

For now, Coinbase is only rolling out the Base app to those on a waitlist, and it’s too soon to say if it will get traction among the general public. But the app has a series of features that mean the promise of so-called Web3, which till now has amounted to little more than crypto marketing mumbo-jumbo, could become an everyday reality. Meanwhile, Base could evolve in the medium-term into a serious revenue stream for Coinbase and help it muscle into territory currently held by fintechs and Big Tech firms.

A portable identity for the web

Services like Instagram and Google are hugely popular for a reason. They are free, useful and entertaining but still come at a cost for users, who must surrender control over their personal data as the price for using them. This situation is what led crypto people to tout “Web 3” as an alternative. The idea is that, instead of relying on the likes of Facebook to control your personal data, you control it yourself using decentralized blockchain.

A key part of this Web 3 ideal, which so far has got little traction outside crypto circles, is the idea of a sovereign identity for the internet. For practical purposes, this is a log-in you can use all over the place in the same way you can use your Facebook or Google ID to sign into many websites, but that lets you also connect to contacts, photos and more.

Various crypto firms have been touting versions of a sovereign web identity for years but they failed to catch on. In part, this has been because of a clumsy user experience. But it’s also because these crypto IDs haven’t really been good for much: They don’t cut it as any sort of ID in the real world and, even within crypto realms, there’s not a whole lot you can do with them. So what’s the point?

I put this directly to Jesse Pollak, the Coinbase executive who leads Base, and he acknowledged that the crypto industry has yet to give the public a good reason to use blockchain-based ID. He added, though, that big tech firms have succeeded in making their identity tools very useful to consumers.

“Apple, Google and Facebook have built valuable IDs because the product they offer is valuable,” adding that Coinbase’s goal is to build a service that is equally valuable on a day-to-day level.

This value, Pollak says, will come if the new Base super-app can take off and become part of millions of consumers’ daily online life. He also noted that governments are getting better when it comes to the technology of ID, pointing to recent innovations like state DMVs issuing smart drivers licenses, and passports containing NFC chips. Pollak thinks that, in time, this will open the door to developers building applications that can supply a government-issued credential in situations that require it.

All of this could lead portable, blockchain-based identities to move from the fringe to more mainstream uses. This could include more consumers encountering Base’s sign-on offering alongside ones from Apple and others like this:

A new revenue stream for Coinbase

Coinbase’s new Base offering is an ambitious attempt to put a crypto offering at the center of consumers’ daily lives. The effort is also not cheap. The company has not only invested millions building and developing the app, but is also spending heavily on marketing costs such as the Los Angeles launch, which included a roof-top party for hundreds of Base partners and fans.

This could all pay off for Coinbase, though, if the app achieves the sort of viral growth that Pollak says it’s shooting for. While the company hasn’t explained the revenue strategy for Base, it’s easy to discern two opportunities.

The first would come from more users becoming exposed to Bitcoin and other cryptocurrencies, and buying from Coinbase’s exchange. This would help juice the trading revenue that has long been the company’s bread and butter.

The other revenue opportunity is more intriguing and potentially much bigger. It comes in the form of using Base to promote the adoption of the USDC stablecoin as a peer-to-peer payment vehicle and, especially, as a currency for online shopping. It’s pretty clear this is where Coinbase is going based on several slides at the L.A. presentation, and from the participation of executives from online shopping giant Shopify, whose CEO sits on Coinbase’s board.

Coinbase is also rolling out incentives for those who use what it calls “Base Pay,” including 1% cashback for USDC purchases.

If Base Pay and other USDC uses catch on, it will directly benefit Coinbase’s bottom line since the company gets a share of the interest from the stablecoin reserves that USDC. That interest has already made significant contributions to Coinbase’s quarterly earnings and, if Base makes USDC more popular, that income stream will keep growing.

All of this, of course, is the best case scenario for Coinbase and Base. Even though the company has finally created a blockchain-based app experience that can hold its own against Big Tech style apps, it must still persuade people to use it. And while it’s too soon to say if Base can achieve mainstream adoption, it’s notable that the audience at the LA event skewed very young, and that the accompanying livestream notched 1.6 million viewers, according to a Coinbase exec.

It also remains to be seen if Coinbase can follow through on its promise to make Base a level playing field where any developer can build. Many developers who built projects on sites like Facebook and Twitter learned the hard way that building on another company’s platform puts them at the mercy of getting snuffed out. Pollak and others at Coinbase are quick to say the decentralized blockchain architecture of Base means this can’t happen but it’s not hard to imagine the company finding ways to favor some projects over others.

Putting aside these doubts, Coinbase investors can also take heart that, as the company grows ever bigger, it is still capable of innovating. I spoke briefly with CEO Brian Armstrong who told me that he thinks often about how to preserve a frontier-style mentality even as a big public company and, that to do so, he has made a point of elevating other founders—including Pollak—to the C-suite as a hedge against bureaucratic complacency.

If Armstrong succeeds at this, and if Base can grow into its outsized ambitions, Coinbase could well be a force in the coming decade not only in crypto but in the broader tech and financial landscape.



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Why the timing was right for Salesforce’s $8 billion acquisition of Informatica — and for the opportunities ahead

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The must-haves for building a market-leading business include vision, talent, culture, product innovation and customer focus. But what’s the secret to success with a merger or acquisition? 

I was asked about this in the wake of Salesforce’s recently completed $8 billion acquisition of Informatica. In part, I believe that people are paying attention because deal-making is up in 2025. M&A volume reached $2.2 trillion in the first half of the year, a 27% increase compared to a year ago, according to JP Morgan. Notably, 72% of that volume involved deals greater than $1 billion. 

There will be thousands of mergers and acquisitions in the United States this year across industries and involving companies of all sizes. It’s not unusual for startups to position themselves to be snapped up. But Informatica, founded in 1993, didn’t fit that mold. We have been building, delivering, supporting and partnering for many years. Much of the value we bring to Salesforce and its customers is our long-earned experience and expertise in enterprise data management. 

Although, in other respects, a “legacy” software company like ours — founded well before cloud computing was mainstream — and early-stage startups aren’t so different. We all must move fast and differentiate. And established vendors and growth-oriented startups have a few things in common when it comes to M&A, as well. 

First and foremost is a need to ensure that the strategies of the two companies involved are in alignment. That seems obvious, but it’s easier said than done. Are their tech stacks based on open protocols and standards? Are they cloud-native by design? And, now more than ever, are they both AI-powered and AI-enabling? All of these came together in the case of Salesforce and Informatica, including our shared belief in agentic AI as the next major breakthrough in business technology.

Don’t take your foot off the gas

In the days after the acquisition was completed, I was asked during a media interview if good luck was a factor in bringing together these two tech industry stalwarts. Replace good luck with good timing, and the answer is a resounding, “Yes!”

As more businesses pursue the productivity and other benefits of agentic AI, they require high-quality data to be successful. These are two areas where Salesforce and Informatica excel, respectively. And the agentic AI opportunity — estimated to grow to $155 billion by 2030 — is here and now. So the timing of the acquisition was perfect. 

Tremendous effort goes into keeping an organization on track, leading up to an acquisition and then seeing it through to a smooth and successful completion. In the few months between the announcement of Salesforce’s intent to acquire Informatica and the close, we announced new partnerships and customer engagements and a fall product release that included autonomous AI agents, MCP servers and more. 

In other words, there’s no easing into the new future. We must maintain the pace of business because the competitive environment and our customers require it. That’s true whether you’re a small, venture-funded organization or, like us, an established firm with thousands of employees and customers. Going forward we plan to keep doing what we do best: help organizations connect, manage and unify their AI data. 

Out with the old, in with the new

It’s wrong to think of an acquisition as an end game. It’s a new chapter. 

Business leaders and employees in many organizations have demonstrated time and again that they are quite good at adapting to an ever-changing competitive landscape. A few years ago, we undertook a company-wide shift from on-premises software to cloud-first. There was short-term disruption but long-term advantage. It’s important to develop an organizational mindset that thrives on change and transformation, so when the time comes, you’re ready for these big steps. 

So, even as we take pride in all that we accomplished to get to this point, we now begin to take on a fresh identity as part of a larger whole. It’s an opportunity to engage new colleagues and flourish professionally. And importantly, customers will be the beneficiaries of these new collaborations and synergies. On the day Informatica was welcomed into the Salesforce family and ecosystem, I shared my feeling that “the best is yet to come.” That’s my North Star and one I recommend to every business leader forging ahead into an M&A evolution — because the truest measure of success ultimately will be what we accomplish next.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.



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The ‘Great Housing Reset’ is coming: Income growth will outpace home-price growth in 2026

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Homebuyers may experience a reprieve in 2026 as price normalization and an increase in home sales over the next year will take some pressure off the market—but don’t expect homebuying to be affordable in the short run for Gen Z and young families.

The “Great Housing Reset” will start next year, with income growth outpacing home-price growth for a prolonged period for the first time since the Great Recession era, according to a Redfin report released this week. 

The residential real estate brokerage sees mortgage rates in the low-6% range, down from down from the 2025 average of 6.6%; a median home sales price increase of just 1%, down from 2% this year; and monthly housing payments growth that will lag behind wage growth, which will remain steady at 4%.

These trends toward increased affordability will likely bring back some house hunters to the market, but many Gen Zers and young families will opt for nontraditional living situations, according to the report. 

More adult children will be living with their parents, as households continue to shift further away from a nuclear family structure, Redfin predicted.

“Picture a garage that’s converted into a second primary suite for adult children moving back in with their parents,” the report’s authors wrote. “Redfin agents in places like Los Angeles and Nashville say more homeowners are planning to tailor their homes to share with extended family.”

Gen Z and millennial homeownership rates plateaued last year, with no improvement expected. Just over one-quarter of Gen Zers owned their home in 2024, while the rate for millennial owners was 54.9% in the same year.

Meanwhile, about 6% of Americans who struggled to afford housing as of mid-2025 moved back in with their parents, while another 6% moved in with roommates. Both trends are expected to increase in 2026, according to the report.

Obstacles to home affordability 

Despite factors that could increase affordability for prospective homebuyers, C. Scott Schwefel, a real estate attorney at Shipman, Shaiken & Schwefel, LLC, told Fortune that income growth and home-price growth are just a few keys to sustainable homeownership. 

An improved income-to-price ratio is welcome, but unless tax bills stabilize, many households may not experience a net relief, Schwefel said.

“Prospective buyers need to recognize that affordability is not just price versus income…it’s price, mortgage rate and the annual bill for living in a place—and that bill includes property taxes,” he added.

In November, voters—especially young ones—showed lowering housing costs is their priority, the report said. But they also face high sale prices and mortgage rates, inflated insurance premiums, and potential utility costs hikes due to a data center construction boom that’s driving up energy bills. The report’s authors expect there to be a bipartisan push to help remedy the housing affordability crisis.

Still, an affordable housing market for first-time home buyers and young families still may be far away.

“The U.S. housing market should be considered moving from frozen to thawing,” Sergio Altomare, CEO of Hearthfire Holdings, a real estate private equity and development company, told Fortune

“Prices aren’t surging, but they’re no longer falling,” he added. “We are beginning to unlock some activity that’s been trapped for a couple of years.”



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Nvidia’s CEO says AI adoption will be gradual, but we still may all end up making robot clothing

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Nvidia CEO Jensen Huang doesn’t foresee a sudden spike of AI-related layoffs, but that doesn’t mean the technology won’t drastically change the job market—or even create new roles like robot tailors.

The jobs that will be the most resistant to AI’s creeping effect will be those that consist of more than just routine tasks, Huang said during an interview with podcast host Joe Rogan this week. 

“If your job is just to chop vegetables, Cuisinart’s gonna replace you,” Huang said.

On the other hand, some jobs, such as radiologists, may be safe because their role isn’t just about taking scans, but rather interpreting those images to diagnose people.

“The image studying is simply a task in service of diagnosing the disease,” he said.

Huang allowed that some jobs will indeed go away, although he stopped short of using the drastic language from others like Geoffrey Hinton a.k.a. “the Godfather of AI” and Anthropic CEO Dario Amodei, both of whom have previously predicted massive unemployment thanks to the improvement of AI tools.

Yet, the potential, AI-dominated job market Huang imagines may also add some new jobs, he theorized. This includes the possibility that there will be a newfound demand for technicians to help build and maintain future AI assistants, Huang said, but also other industries that are harder to imagine.

“You’re gonna have robot apparel, so a whole industry of—isn’t that right? Because I want my robot to look different than your robot,” Huang said. “So you’re gonna have a whole apparel industry for robots.”

The idea of AI-powered robots dominating jobs once held by humans may sound like science fiction, and yet some of the world’s most important tech companies are already trying to make it a reality. 

Tesla CEO Elon Musk has made the company’s Optimus robot a central tenet of its future business strategy. Just last month, Musk predicted money will no longer exist in the future and work will be optional within the next 10 to 20 years thanks to a fully fledged robotic workforce. 

AI is also advancing so rapidly that it already has the potential to replace millions of jobs. AI can adequately complete work equating to about 12% of U.S. jobs, according to a Massachusetts Institute of Technology (MIT) report from last month. This represents about 151 million workers representing more than $1 trillion in pay, which is on the hook thanks to potential AI disruption, according to the study.

Even Huang’s potentially new job of AI robot clothesmaker may not last. When asked by Rogan whether robots could eventually make apparel for other robots, Huang replied: “Eventually. And then there’ll be something else.”



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