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Ocean technology startup that sold 200,000 carbon credits faces scientists’ doubts

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The startup Gigablue announced with fanfare this year that it reached a historic milestone: selling 200,000 carbon credits to fund what it describes as a groundbreaking technology in the fight against climate change.

Formed three years ago by a group of entrepreneurs in Israel, the company says it has designed particles that when released in the ocean will trap carbon at the bottom of the sea. By “harnessing the power of nature,” Gigablue says, its work will do nothing less than save the planet.

But outside scientists frustrated by the lack of information released by the company say serious questions remain about whether Gigablue’s technology works as the company describes. Their questions showcase tensions in an industry built on little regulation and big promises — and a tantalizing chance to profit.

Jimmy Pallas, an event organizer based in Italy, struck a deal with Gigablue last year. He said he trusts the company does what it has promised him — ensuring the transportation, meals, and electricity of a recent 1,000-person event will be offset by particles in the ocean.

Gigablue’s service is like “an extra trash can” where Pallas can discard his unwanted emissions, he said.

“Same way I use my trash can — I don’t follow where the truck that comes and picks up my trash brings it to,” he said. “I’ll take their word for it.”

‘Hundreds of thousands of carbon credits’

Gigablue has a grand vision for the future of carbon removal. It was originally named “Gigaton” after the one billion metric tons of carbon dioxide most scientists say will be necessary to remove from the atmosphere each year to slow global warming.

The company began trials in the South Pacific Ocean last year, and says it will work with country authorities to create a “sequestration field” — a dedicated part of the ocean where “pulses” of particles will be released on a seasonal basis.

Gigablue says its solution is affordable, too — priced to attract investors.

“Every time we go to the ocean, we generate hundreds of thousands of carbon credits, and this is what we’re going to do continuously over the upcoming years and towards the future, in greater and greater quantities,” co-founder Ori Shaashua said.

Carbon credits, which have grown in popularity over the last decade, are tokens that symbolize the removal of one metric ton of carbon dioxide from the atmosphere. On paper, companies that buy credits achieve a smaller carbon footprint without needing to reduce their own emissions — for instance, by paying another vendor to plant trees or capture carbon dioxide from the air.

Only a few countries have required local industries to purchase carbon credits. Most companies that buy them, including Microsoft and Google, do so voluntarily.

The credits have helped fund a band of startups like Gigablue that are eager to tackle the climate crisis, but they are also unevenly regulated, scientifically complex, and have in some cases been linked to fraud.

Gigablue’s 200,000 credits are pledged to SkiesFifty, a newly formed company investing in greener practices for the aviation industry. It’s the largest sale to date for a climate startup operating in the ocean, according to the tracking site CDR.fyi, making up more than half of all ocean-based carbon credits sold last year.

And it could beckon a rapid acceleration of the company’s work. Gigablue hopes to reach a goal this year of capturing 10 metric tons of carbon dioxide for each ton of particles it deploys, Shaashua said. At that rate, Gigablue would disperse at least 20,000 tons of particles in the ocean.

Gigablue wouldn’t reveal what it earned in the sale, and SkiesFifty’s team declined to be interviewed for this story. Most credits are sold for a few hundred dollars each — but a chart on Gigablue’s website suggests its prices are lower than almost any other form of carbon capture on the market.

A mission to save the world

The startup is the brainchild of four entrepreneurs hailing from the tech industry. According to their LinkedIn profiles, Gigablue’s CEO previously worked for an online grocery startup, while its COO was vice president of SeeTree, a company that raised $60 million to provide farmers with information on their trees.

Shaashua, who often serves as the face of Gigablue, said he specializes in using artificial intelligence to pursue positive outcomes in the world. He co-founded a data mining company that tracked exposure risks during the COVID-19 pandemic, and led an auto startup that brokered data on car mileage and traffic patterns.

“Three years ago, I decided to take the same formula, so to say, to climate,” Shaashua said.

Under his guidance, he said, Gigablue created an AI-driven “digital twin” of the ocean based on dozens of metrics to determine where to release the particles.

Chief technology officer Sapir Markus-Alford earned a bachelor’s degree in earth and environmental sciences from Israel’s Ben-Gurion University in 2021, shortly before founding Gigablue.

Markus-Alford said she began her studies and eventual path to Gigablue after seeing bleached coral reefs and other impacts of warming waters on a series of diving trips around the world.

“I understood that the best thing we could do for the ocean is to be able to remove CO2,” Markus-Alford said.

A spokesperson for Gigablue did not answer whether the other co-founders have graduate degrees in oceanography or environmental science, but said the company’s broader team holds a total of 46 Ph.D.s with expertise in biology, chemistry, oceanography, and environmental science. Markus-Alford said that figure includes outside experts and academics and “everyone that supports us.”

The company’s staffing has expanded from Israel to hubs in New York and New Zealand, Shaashua said.

In social media posts advertising open jobs, Gigablue employees encouraged applicants to “Join Our Mission to Save the World!”

Trapping carbon at the bottom of the ocean

The particles Gigablue has patented are meant to capture carbon in the ocean by floating for a number of days and growing algae, before sinking rapidly to the ocean floor.

“We are an elevator for carbon,” Shaashua said. “We are exporting the carbon from the top to the bottom.”

Algae — sometimes referred to as phytoplankton — has long been attractive to climate scientists because it absorbs carbon dioxide from the surrounding water as it grows. If the algae sinks to the deep sea or ocean floor, Gigablue expects the carbon to be trapped there for hundreds to thousands of years.

The ultimate goal is to lower carbon dioxide levels so drastically that the ocean rebalances with the atmosphere by soaking up more CO2 from the air. It’s a feat that would help slow climate change, but one that is still under active study by climate scientists.

Gigablue’s founders have said the company’s work is inspired by nature and “very, very environmentally safe.” The company’s particles and sinking methods simply recreate what nature has been doing “since forever,” Shaashua said.

Gigablue ran its first trial sinking particles in the Mediterranean in March last year.

Later, on two voyages to the South Pacific, the company released 60 cubic meters — about two shipping containers — of particles off the coast of New Zealand.

Materials kept a mystery

While Gigablue has made several commercial deals, it has not yet revealed what its particles are made of. Partly this is because the company says it will build different particles tailored to different seasons and areas of the ocean.

“It’s proprietary,” Markus-Alford said.

Documents provide a window into the possible ingredients. According to information on the permit, Gigablue’s first New Zealand trial last year involved releasing particles of pure vermiculite, a porous clay often used in potting soil.

In the second New Zealand trial, the company released particles made of vermiculite, ground rock, a plant-based wax, as well as manganese and iron.

A patent published last year hints the particles could also be made of scores of other materials, including cotton, rice husks or jute, as well as synthetic ingredients like polyester fibers or lint. The particles contain a range of possible binding agents, and up to 18 different chemicals and metals, from iron to nickel to vanadium.

Without specifying future designs, Markus-Alford said Gigablue’s particles meet certain requirements: “All the materials we use are materials that are natural, nontoxic, nonhazardous, and can be found in the ocean,” she said. She wouldn’t comment on the possible use of cotton or rice, but said the particles won’t include any kind of plastic.

When asked about vermiculite, which is typically mined on land and heated to expand, Markus-Alford said rivers and erosion transport most materials including vermiculite to the ocean. “Almost everything, basically, that exists on land can be found in the ocean,” she said.

The company said it had commissioned an environmental institute to verify that the particles are safe for thousands of organisms, including mussels and oysters. Any materials in future particles, Gigablue said, will be approved by local authorities.

Shaashua has said the particles are so benign that they have zero impact on the ocean.

“We are not changing the water chemistry or the water biology,” Shaashua said.

Ken Buesseler, a senior scientist with the Woods Hole Oceanographic Institution who has spent decades studying the biological carbon cycle of the ocean, says that while he’s intrigued by Gigablue’s proposal, the idea that the particles don’t alter the ocean is “almost inconceivable.”

“There has to be a relationship between what they’re putting in the ocean and the carbon dioxide that’s dissolved in seawater for this to, quote, work,” Buesseler said.

Buesseler co-leads a nonprofit group of scientists hoping to tap the power of algae in the ocean to capture carbon. The group organizes regular forums on the subject, and Gigablue presented in April.

“I left with more questions than answers,” Buesseler said.

Scientists raise questions

Several scientists not affiliated with Gigablue interviewed by The Associated Press said they were interested in how a company with so little public information about its technology could secure a deal for 200,000 carbon credits.

The success of the company’s method, they said, will depend on how much algae grows on the particles, and the amount that sinks to the deep ocean. So far, Gigablue has not released any studies demonstrating those rates.

Thomas Kiørboe, a professor of ocean ecology at the Technical University of Denmark, and Philip Boyd, an oceanographer at the University of Tasmania who studies the role of algae in the Earth’s carbon cycle, said they were doubtful algae would get enough sunlight to grow inside the particles.

It’s more likely the particles would attract hungry bacteria, Kiørboe said.

“Typical phytoplankton do not grow on surfaces, and they do not colonize particles,” Kiørboe said. “To most phytoplankton ecologists, this would just be, I think, absurd.”

The rates at which Gigablue says its particles sink — up to a hundred meters (yards) per hour — might shear off algae from the particles in the quick descent, Boyd said.

It’s likely that some particles would also be eaten by fish — limiting the carbon capture, and raising the question of how the particles could impact marine life.

Boyd is eager to see field results showing algae growth, and wants to see proof that Gigablue’s particles cause the ocean to absorb more CO2 from the air.

“These are incredibly challenging issues that I don’t think, certainly for the biological part, I don’t think anyone on the planet has got solutions for them,” he said.

James Kerry, a senior marine and climate scientist for the conservation group OceanCare and senior research fellow at Australia’s James Cook University, has closely followed Gigablue’s work.

“What we’ve got is a situation of a company, a startup, upfront selling large quantities of credits for a technology that is unproven,” he said.

In a statement, Gigablue said that bacteria does consume the particles but the effect is minimal, and its measurements will account for any loss of algae or particles as they sink.

The company noted that a major science institute in New Zealand has given Gigablue its stamp of approval. Gigablue hired the National Institute of Water and Atmospheric Research, a government-owned company, to review several drafts of its methodology.

In a recent letter posted to Gigablue’s website, the institute’s chief ocean scientist said his staff had confidence the company’s work is “scientifically sound” and the proposed measurements for carbon sequestration were robust.

Whether Gigablue’s methods are deemed successful, for now, will be determined not by regulators — but by another private company.

A new market

Puro.earth is one of several companies known as registries that serve the carbon credit market.

Amid the lack of regulation and the potential for climate startups to overstate their impact, registries aim to verify how much carbon was really removed.

The Finnish Puro.earth has verified more than a million carbon credits since its founding seven years ago. But most of those credits originated in land-based climate projects. Only recently has it aimed to set standards for the ocean.

In part, that’s because marine carbon credits are some of the newest to be traded. Dozens of ocean startups have entered the industry, with credit sales catapulting from 2,000 in 2021 to more than 340,000, including Gigablue’s deal, last year.

But the ocean remains a hostile and expensive place in which to operate a business or monitor research. Some ocean startups have sold credits only to fold before they could complete their work. Running Tide, a Maine-based startup aimed at removing carbon from the atmosphere by sinking wood chips and seaweed, abruptly shuttered last year despite the backing of $50 million from investors, leaving sales of about 7,000 carbon credits unfulfilled.

In June, Puro.earth published a draft methodology that will be used to verify Gigablue’s work, which it designed in consultation with Gigablue. Once finalized, Gigablue will pay the registry for each metric ton of carbon dioxide that it claims to remove.

Marianne Tikkanen, head of standards at Puro.earth, said that although this methodology was designed with Gigablue, her team expects other startups to adopt the same approach.

“We hope that there will be many who can do it and that it stimulates the market,” she said.

The road ahead

It remains to be seen whether New Zealand officials will grant permission for the expanded “sequestration field” that Gigablue has proposed creating, or if the company will look to other countries.

New Zealand’s environmental authority has so far treated Gigablue’s work as research — a designation that requires no formal review process or consultations with the public. The agency said in a statement that it could not comment on how it would handle a future commercial application from Gigablue.

But like many climate startups, Gigablue was involved in selling carbon credits during its research expeditions — not only inking a major deal, but smaller agreements, too.

Pallas, the Italian businessman, said he ordered 22 carbon credits from Gigablue last year to offset the emissions associated with his event in November. He said Gigablue gave them to him for free — but says he will pay for more in the future.

Pallas sought out carbon credits because he sees the signs of climate change all around him, he says, and expects more requirements in Italy for businesses to decarbonize in coming years. He chose Gigablue because they are one of the largest suppliers: “They’ve got quantity,” he said.

How authorities view Gigablue’s growing commercial activity could matter in the context of an international treaty that has banned certain climate operations in the ocean.

More than a decade ago, dozens of countries including New Zealand agreed they should not allow any commercial climate endeavor that involves releasing iron in the ocean, a technique known as “iron fertilization.” Only research, they said, with no prospect of economic gain should be allowed.

Iron is considered a key ingredient for spurring algae growth and was embedded in the particles that Gigablue dispersed in October in the Pacific Ocean. Several scientific papers have raised concerns that spurring iron-fueled algae blooms on a large scale would deplete important nutrients in the ocean and harm fisheries.

The startup denies any link to iron dumping on the basis that its particles don’t release iron directly into the water and don’t create an uncontrolled algae bloom.

“We are not fertilizing the ocean,” Markus-Alford said.

“In fact, we looked at iron fertilization as an inspiration of something to avoid,” Shaashua said.

But the draft methodology that Puro.earth will use to verify Gigablue’s work notes many of the same concerns that have been raised about iron fertilization, including disruptions to the marine food web.

Other scientists who spoke with AP see a clear link between Gigablue’s work and the controversial practice. “If they’re using iron to stimulate phytoplankton growth,” said Kerry, the OceanCare scientist, “then it is iron fertilization.”

For now, scientific concerns don’t seem to have troubled Gigablue’s buyers. The company has already planned its next research expedition in New Zealand and hopes to release more particles this fall.

“They mean well, and so do I,” said Pallas, of his support for Gigablue. “Sooner or later, I’ll catch a plane, go to New Zealand, and grab a boat to see what they’ve done.”



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Netflix cofounder started his career selling vacuums door-to-door before college—now, his $440 billion streaming giant is buying Warner Bros. and HBO

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Reed Hastings may soon pull off one of the biggest deals in entertainment history. On Thursday, Netflix announced plans to acquire Warner Bros.—home to franchises like Dune, Harry Potter, and DC Universe, along with streamer HBO Max—in a total enterprise value deal of $83 billion. The move is set to cement Netflix as a media juggernaut that now rivals the legacy Hollywood giants it once disrupted.

It’s a remarkable trajectory for Netflix’s cofounder, Hastings—a self-made billionaire who found a love for business starting as a teenage door-to-door salesperson.

“I took a year off between high school and college and sold Rainbow vacuum cleaners door to door,” Hastings recalled to The New York Timesin 2006. “I started it as a summer job and found I liked it. As a sales pitch, I cleaned the carpet with the vacuum the customer had and then cleaned it with the Rainbow.”

That scrappy sales job was the first exposure to how to properly read customers—an instinct that would later shape Netflix’s user-obsessed culture. After graduating from Bowdoin College in 1983, Hastings considered joining the Marine Corps but ultimately joined the Peace Corps, teaching math in Eswatini for two years. When he returned to the U.S., he obtained a master’s in computer science from Stanford and began his career in tech.

The idea for Netflix reportedly came a few years later in the late 1990s. After misplacing a VHS copy of Apollo 13 and getting hit with a $40 late fee at Blockbuster, Hastings began exploring a mail-order rental service. While it’s an origin story that has since been debated, it marked the start of a company that would reshape global entertainment.

Hastings stepped back as CEO in 2023 and now serves as Netflix’s chairman of the board. He has amassed a net worth of about $5.6 billion. He’d be even richer if he didn’t keep offloading his shares in the company and making record-breaking charitable donations.

Netflix’s secret for success: finding the right people

Hastings has long said that one of the biggest drivers of Netflix’s success is its focus on hiring and keeping exceptional talent.

“If you’re going to win the championship, you got to have incredible talent in every position. And that’s how we think about it,” he told CNBC in 2020. “We encourage people to focus on who of your employees would you fight hard to keep if they were going to another company? And those are the ones we want to hold onto.”

To secure top performers, Hastings said he was more than willing to pay for above-market rates. 

“With a fixed amount of money for salaries and a project I needed to complete, I had a choice: Hire 10 to 25 average engineers, or hire one ‘rock-star’ and pay significantly more than what I’d pay the others, if necessary,” Hastings wrote. “Over the years, I’ve come to see that the best programmer doesn’t add 10 times the value. He or she adds more like a 100 times.”

That mindset also guided Netflix’s leadership transition. When Hastings stepped back from the C-suite, the company didn’t pick a single successor—it picked two. Greg Peters joined Ted Sarandos as co-CEO in 2023.

“It’s a high-performance technique,” Hastings said, speaking about the co-CEO model. “It’s not for most situations and most companies. But if you’ve got two people that work really well together and complement and extend and trust each other, then it’s worth doing.”

Netflix’s stock has soared more than 80,000% since its IPO in 2002, adjusting for stock splits.

Netflix brought unlimited PTO into the mainstream

Netflix’s flexible workplace culture has also played a key role in its success, with Hastings often known for prioritizing time off to recharge. 

“I take a lot of vacation, and I’m hoping that certainly sets an example,” the former CEO said in 2015. “It is helpful. You often do your best thinking when you’re off hiking in some mountain or something. You get a different perspective on things.”

The company was one of the first to introduce unlimited PTO, a policy that many firms have since adopted. About 57% of retail investors have said it could improve overall company performance, according to a survey by Bloomberg. Critics have argued that such policies can backfire when employees feel guilty taking time off, but Hastings has maintained that freedom is core to Netflix’s identity. 

“We are fundamentally dedicated to employee freedom because that makes us more flexible, and we’ve had to adapt so much back from DVD by mail to leading streaming today,” Hastings said. “If you give employees freedom you’ve got a better chance at that success.”

Netflix’s other cofounder, Marc Randolph, embraced a similar philosophy of valuing work-life balance.

“For over thirty years, I had a hard cut-off on Tuesdays. Rain or shine, I left at exactly 5 p.m. and spent the evening with my best friend. We would go to a movie, have dinner, or just go window-shopping downtown together,” Randolph wrote in a LinkedIn post.

“Those Tuesday nights kept me sane. And they put the rest of my work in perspective.”



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‘This species is recovering’: Jaguar spotted in Arizona, far from Central and South American core

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The spots gave it away. Just like a human fingerprint, the rosette pattern on each jaguar is unique so researchers knew they had a new animal on their hands after reviewing images captured by a remote camera in southern Arizona.

The University of Arizona Wild Cat Research and Conservation Center says it’s the fifth big cat over the last 15 years to be spotted in the area after crossing the U.S.-Mexico border. The animal was captured by the camera as it visited a watering hole in November, its distinctive spots setting it apart from previous sightings.

“We’re very excited. It signifies this edge population of jaguars continues to come here because they’re finding what they need,” Susan Malusa, director of the center’s jaguar and ocelot project, said during an interview Thursday.

The team is now working to collect scat samples to conduct genetic analysis and determine the sex and other details about the new jaguar, including what it likes to eat. The menu can include everything from skunks and javelina to small deer.

As an indicator species, Malusa said the continued presence of big cats in the region suggests a healthy landscape but that climate change and border barriers can threaten migratory corridors. She explained that warming temperatures and significant drought increase the urgency to ensure connectivity for jaguars with their historic range in Arizona.

More than 99% of the jaguar’s range is found in Central and South America, and the few male jaguars that have been spotted in the U.S. are believed to have dispersed from core populations in Mexico, according to the U.S. Fish and Wildlife Service. Officials have said that jaguar breeding in the U.S. has not been documented in more than 100 years.

Federal biologists have listed primary threats to the endangered species as habitat loss and fragmentation along with the animals being targeted for trophies and illegal trade.

The Fish and Wildlife Service issued a final rule in 2024, revising the habitat set aside for jaguars in response to a legal challenge. The area was reduced to about 1,000 square miles (2,590 square kilometers) in Arizona’s Pima, Santa Cruz and Cochise counties.

Recent detection data supports findings that a jaguar appears every few years, Malusa said, with movement often tied to the availability of water. When food and water are plentiful, there’s less movement.

In the case of Jaguar #5, she said it was remarkable that the cat kept returning to the area over a 10-day period. Otherwise, she described the animals as quite elusive.

“That’s the message — that this species is recovering,” Malusa said. “We want people to know that and that we still do have a chance to get it right and keep these corridors open.”



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MacKenzie Scott tries to close the higher ed DEI gap, giving away $155 million this week alone

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MacKenzie Scott has arguably been the biggest name in philanthropy this year—and has nonstop been making major gifts to organizations focused on education, DEI, disaster recovery, and many other causes.

This week alone, several higher education institutions announced major gifts from the billionaire philanthropist and ex-wife of Amazon founder Jeff Bezos—donations totaling well over $100 million. In true Scott fashion, many of these donations are the largest single donations these schools have ever received.

The donations announced this week include: 

  • $50 million to California State University-East Bay
  • $50 million to Lehman College (part of the City University of New York system)
  • $38 million to Texas A&M University-Kingsville
  • $17 million to Seminole State College

All four institutions are public, access-oriented colleges that enroll large shares of low‑income, first‑generation, and racially diverse students and function as minority‑serving institutions or similar engines of social mobility. They fit MacKenzie Scott’s broader pattern of directing large, unrestricted gifts to colleges that serve “chronically underserved” communities rather than already wealthy, highly selective universities.

Scott, who is worth about $40 billion and has donated over $20 billion in the past five years, has doubled down this year on causes that the Trump administration has cut deeply, such as education, DEI, and disaster recovery.

“As higher education, in general, works to find its way in an uncertain environment, this gift is a major source of encouragement that we are on the right path,” Lehman College President Fernando Delgado said in a statement. 

Scott also made one of the largest donations in HBCU Howard University’s 158-year history with an $80 million gift earlier this fall, and a $60 million donation to the Center for Disaster Philanthropy after Trump administration’s cuts to the Federal Emergency Management Agency (FEMA)—an organization Americans rely on for help during and after hurricanes, wildfires, tornadoes, and floods.

“All sectors of society—public, private, and social—share responsibility for helping communities thrive after a disaster,” CDP president and CEO Patricia McIlreavy previously told Fortune. “Philanthropy plays a critical role in providing communities with resources to rebuild stronger, but it cannot—and should not—replace government and its essential responsibilities.”

Trust-based philanthropy

Scott accumulated the vast majority of her wealth from her 2019 divorce from Bezos, but is dedicated to giving away most of her fortune. She’s considered a unique philanthropist in today’s environment because her gifts are typically unrestricted, meaning the organizations can use the funding however they choose. 

“She practices trust-based philanthropy,” Anne Marie Dougherty, CEO of the Bob Woodruff Foundation previously told Fortune. Scott has donated $15 million to the veteran-focused nonprofit organization in 2022, and made a subsequent $20 million donation this fall.

Scott is also considered one of the most generous philanthropists, and credits acts of kindness for inspiring her to give back.

“It was the local dentist who offered me free dental work when he saw me securing a broken tooth with denture glue in college,” Scott wrote of her inspiration for philanthropy in an Oct. 15 essay published to her Yield Giving site. “It was the college roommate who found me crying, and acted on her urge to loan me a thousand dollars to keep me from having to drop out in my sophomore year.”



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