Copenhagen Fashion Week’s (CPHFW) influence continues to reach far and wide even though it’s not one of the ‘big four’ fashion weeks, and that influence means it also continues to forge partnerships beyond Denmark’s borders. The latest is with London’s Victoria and Albert Museum.

CPHFW and the V&A are collaborating for the V&A Fashion in Motion’s May 2025 edition. The showcase will present five key emerging designers from Denmark “celebrating the creativity, expressiveness and innovation that Copenhagen Fashion Week has come to pioneer”.

“As part of a concerted focus on strengthening its relationship with the UK creative and cultural industry,” CPHFW will on 30 May hold three showings at the V&A within the Raphael Court featuring the collections of five designers. Four of them are part of the CPHFW NEWTALENT programme, including Alectra Rothschild/Masculina, Berner Kühl, Bonnetje and Stamm. The other is the 2024 recipient of the Wessel & Vett Fashion Prize, Stem.

The V&A’s Fashion in Motion series has a high international profile  and has platformed key British and international designers to the public since 1999.

The five designers will present “six key looks that embody their vision and encompass their dedication to creative craft and expression”. 

CPHFW’s CEO Cecilie Thorsmark highlighted the fact that the V&A is “a cultural bedrock of the British creative industry, so being able to showcase rising talent from Denmark through the seminal activation of V&A Fashion In Motion is an exceptional opportunity. I hope we can paint a strong visual of the vast talent our small nation is cultivating, and build stronger bridges between our burgeoning creative industries.” 

And Oriole Cullen, V&A senior curator, Fashion and Textiles added: “Fashion in Motion gives us the opportunity to work with incredible practitioners from around the world.”

Meanwhile, CPHFW has announced the members of its Show & Presentation Committee for SS26 and they too underline its international reach. As well as local luminaries such as Allyson Shiffman, features editor of Vogue Scandinavia and Christian Hansen, creative director of Costume Denmark, it features a number of key international names.

They include Bruce Pask, senior editorial director at Neiman Marcus; Emily Chan, senior sustainability editor, British Vogue; Ida Petersson, founder of Good Eggs; Maud Pupato, buying director of Printemps; Sara Sozzani Maino, creative director of Fondazione Sozzani; and Tiffany Hsu, chief buying officer at Mytheresa, among others.

Wanna has been gradually expanding its virtual try-on (VTO) tech and the latest upgrade is its shoulder try-on feature, a new addition to the Bags Virtual Try-On experience.

The company, which was formerly owned by Farfetch but is now part of Perfect Corp, said the feature lets shoppers see how a bag looks when worn on the shoulder, complementing the existing crossbody try-on. 

It “allows customers to replicate the real in-store experience by trying on the bag in different ways, virtually style the bag with their outfits, assess its proportions, and make confident purchasing decisions anytime, anywhere”.

It’s undeniably interesting and shows that even an item that’s effectively carried, rather than being worn in the same way a garment is, can still benefit from VTO tech. Apart from a potential buyer not being able to tell how heavy it is or whether their essential items might fit in it, the VTO now gives them all the information they might need to make a decision about its visual impact.

Wanna said that developing a realistic and stable shoulder virtual try-on presented a unique technical challenge: ensuring the bag remains correctly positioned even as users turn sideways to check proportions and outfit matching in the mirror. It addressed this with a proprietary AI-powered engine built to perform in real-time.

It offers real-time pose estimation via “precise 3D body tracking with low latency is essential for natural bag placement”. The system uses “highly optimised neural architectures specifically designed for mobile devices, balancing speed, accuracy, and energy efficiency to deliver real-time 3D pose and joint estimation – at frame rates fast enough to keep up with user movement”.

The company added that one of the hardest challenges in AR is determining when a virtual object should be partially hidden behind real-world elements like arms or hands. Its AI “handles these scenarios with intelligent segmentation and depth-aware modelling, ensuring realistic layering and preventing unnatural overlaps”.

And it works in selfie mode, mirror view, and side perspectives, “maintaining correct positioning and scale across camera modes”.

Behind the tech is a proprietary dataset of 487,000 training images, including 169,000 manually labelled, 127,000 AI-synthesised, and 190,000 pseudo-labelled samples. The large-scale, diverse dataset — spanning different body types, lighting conditions, and angles — “was critical in training the system to deliver accurate and visually consistent results across product styles and real-world usage scenarios”.

Wanna also “fine-tuned the shoulder try-on experience based on extensive user research with luxury shoppers”.

The new VTO experience is optimised for digital marketing, with shareable links that can be embedded into newsletters, Instagram, WeChat, and TikTok campaigns, to drive interaction and product visibility. And it’s now available via SDK integration.