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Florida’s transit journey begins here

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In the ever-growing conversation about infrastructure, mobility, and quality of life, one message is rolling across Florida loud and clear: public transit matters.

In January, the Florida Public Transportation Association (FPTA) launched a bold new initiative to remind Floridians that buses, trains, and paratransit services are not just vehicles; they are lifelines.

Dubbed “Transit Connects Florida,” the statewide campaign is as expansive as the systems it aims to promote. With over 40 member agencies spanning everything from urban rail systems to rural bus routes, FPTA’s reach is vast. Now, with a fresh digital tool and an ambitious media blitz, they aim to make public transportation personal.

“Transit connects people to so many things that are important in their lives,” said Karen Deigl, FPTA Chair and president/CEO of Senior Resource Association in Vero Beach. “Family, fun, health, commerce, and adventure — that’s what’s on the other side of the ride.”

The campaign, spearheaded by Central Florida-based marketing agency Global-5, is rooted in a clear message: connection. Floridians already make connections by taking nearly 160 million passenger transit trips every year and covering almost 850 million passenger miles.

Now, the goal is to multiply them.

A digital doorway to transit

At the center of the campaign is the sleek new website, TransitConnectsFlorida.com, which aims to be a one-stop shop for Floridians wondering how to get from Point A to Point Better. With just a county name, users can access contact info for their local transit system, whether it is buses in Tampa, trains in Broward, or paratransit services in Tallahassee.

It is designed to be simple and intuitive and, like transit itself, built around the idea that everyone should have a ride.

Moving the message

To bring that message to the masses, FPTA is going full throttle with a multimedia ad campaign targeting all markets throughout Florida. Billboards, streaming audio, radio spots, and social media ads spotlight real-world destinations where transit makes a difference: the job interview, the doctor’s appointment, the beach, or even Grandma’s house.

The hope? That Floridians will start to see public transportation not just as an option, but as their option.

“Transit is good for Florida,” Deigl emphasized. “It increases mobility for residents and visitors, and it creates a five-to-one economic return for our communities.”

That kind of ROI is impressive and essential, especially as state and local leaders weigh long-term investments in sustainability, equity, and smart growth.

A long-term ride

While the ad campaign is expected to run through Florida’s 2025 Legislative Session, the tools it introduces are built to last. The website will remain a permanent part of Florida’s transit landscape, helping residents across the Sunshine State explore their mobility options for years to come.

The campaign lands at a crucial time for lawmakers, advocates, and everyday commuters. As more cities wrestle with congestion, weather challenges, and the needs of aging populations, transit is poised to play a starring role.

If FPTA has anything to say about it, that role starts with a simple idea: connection.

So, next time you hear the familiar whoosh of doors opening or see the blink of an approaching bus, remember: the ride is not just about where you are going. It is about what — and who — you will connect with along the way.


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Auburn Tigers take on the Florida Gators in Final 4

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The game is tonight.

Florida Gators (34-4, 17-4 SEC) vs. Auburn Tigers (32-5, 16-4 SEC)

San Antonio; Saturday, 6:09 p.m. EDT

BETMGM SPORTSBOOK LINE: Gators -2.5; over/under is 159.5

BOTTOM LINE: No. 4 Auburn and No. 3 Florida meet in the NCAA Tournament Final Four.

The Tigers’ record in SEC play is 16-4, and their record is 16-1 against non-conference opponents. Auburn scores 83.2 points while outscoring opponents by 14.0 points per game.

The Gators’ record in SEC action is 17-4. Florida has a 2-1 record in games decided by 3 points or fewer.

Auburn averages 9.1 made 3-pointers per game, 2.4 more made shots than the 6.7 per game Florida gives up. Florida has shot at a 47.3% rate from the field this season, 6.7 percentage points above the 40.6% shooting opponents of Auburn have averaged.

The teams meet for the second time this season. The Gators won 90-81 in the last matchup on Feb. 8.

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Republished with permission of the Associated Press.


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Donald Trump makes big bet on tariffs

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Not even 24 hours after his party lost a key Wisconsin race and underperformed in Florida, President Donald Trump followed the playbook that has defined his political career: He doubled down.

Trump’s move on Wednesday to place stiff new tariffs on imports from nearly all U.S. trading partners marks an all-in bet by the Republican that his once-fringe economic vision will pay off for Americans. It was the realization of his four decades of advocacy for a protectionist foreign policy and the belief that free trade was forcing the United States into decline as its economy shifted from manufacturing to services.

The tariff announcement was the latest and perhaps boldest manifestation of Trump’s second-term freedom to lead with his instincts after feeling his first turn in the Oval Office was restrained by aides who did not share his worldview. How it shakes out will be a defining judgment on his presidency.

The early reviews have been worrisome.

Financial markets had their worst week since the onset of the COVID-19 pandemic, foreign trade partners retaliated and economists warned that the import taxes may boost inflation and potentially send the U.S. into a recession. It’s now Republican lawmakers who are fretting about their party’s future while Democrats feel newly buoyant over what they see as Trump’s overreach.

He has promised that the taxes on imports will bring about a domestic manufacturing renaissance and help fund an extension of his 2017 tax cuts. He insisted on Thursday as the Dow Jones fell by 1,600 points that things were “going very well” and the economy would “boom,” then spent Friday at the golf course as the index plunged 2,200 more points.

In his first term, Trump’s tariff threats brought world leaders to his door to cut deals. This time, his actions so far have led to steep retaliation from China and promises from European allies to push back.

As Trump struggles with the economy, Democrats are beginning to emerge from the cloud of doom that has consumed their party ever since their election drubbing in November.

They scored a decisive victory in Wisconsin’s high-profile state Supreme Court election on Tuesday, even after Elon Musk and his affiliated groups poured more than $20 million into the contest. New Jersey Sen. Cory Booker then breathed new life into the Democratic resistance by delivering a record 25-hour-long speech on the Senate floor that centered on a call for his party to find its resolve.

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Republished with permission of the Associated Press.


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State can enforce DEI general education course ban while litigation plays out

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The state of Florida may enforce a law eliminating general education courses that teach “identity politics” at Florida’s institutions of higher education pending resolution of a lawsuit filed by professors, a federal judge has ruled.

In January, the American Civil Liberties Union of Florida filed suit on the professors’ behalf alleging that SB 266, a 2023 law limiting general education course classifications and funding for diversity, equity, and inclusion initiatives, harmed the professors’ academic ambitions. General education courses are required for students to graduate.

Days after a preliminary injunction hearing in Tallahassee in front of U.S. District Chief Judge Mark Walker, he ruled Wednesday that the professors had not established they would suffer any harm.

“This ruling is disappointing, but also offers a clearer path forward to prove this law is unconstitutional,” said Bacardi Jackson, executive director of the ACLU of Florida in a news release. “The law is a blatant effort to control the content of higher education, muzzle Florida’s scholars, and erase perspectives the state finds politically inconvenient. We remain committed to fighting alongside faculty, students, and the broader academic community until this undemocratic law is struck down.”

Among the plaintiffs is University of Florida political science professor Sharon Austin, who complains she was denied funding to present at a 2024 conference hosted by Diversity Abroad, which the school had paid for her to present at in 2023. The school specifically cited SB 266 in refusing to pay for her to appear subsequently, the suit alleges.

“As for Plaintiff Austin, her declaration demonstrates that she has already suffered a denial of state funding to attend conferences in 2024. However, to obtain prospective relief, she must demonstrate an unambiguous intention to seek funding to attend conferences at a reasonably foreseeable time in the future. That she has not done,” Walker wrote.

Professors who have had their courses removed from general education requirements, or fear it may happen, say their injury is chilled speech and potential repercussions in post-tenure review.

“To the extent these Plaintiffs claim their classroom speech associated with courses for which they have no stated plans to teach at a reasonably foreseeable time in the future will be chilled, such a hypothetical future chill is both too remote and speculative to amount to a cognizable injury in fact,” Walker wrote.

ACLU will continue
The plaintiffs allege viewpoint discrimination under the First Amendment; that the law is over-broad; and that it violates Florida’s Campus Free Expression Act.

State University System Chancellor Ray Rodrigues said in January that the law has helped address a Gallup poll that found “political agendas” as Americans’ Number One reason they have lost confidence in higher education.

Education Commissioner Manny Diaz Jr. said the law helps students who can be “overwhelmed by the number of courses that are out there,” and that students can take whatever classes they wish, “but the easier we can make it for them when it comes to general education and making sure that they’re getting what they need there I think is very important.”

Walker did not rule on merits of the underlying case and the ACLU said it will continue its challenge.

“Plaintiffs’ evidence does not demonstrate that any Plaintiff faces an imminent injury — namely, chilled speech — that is traceable to any Defendant’s enforcement of the general education requirements,” Walker wrote.

“For what it’s worth, Plaintiffs’ existential concerns about the survival of their academic departments and the future viability of their areas of expertise in the state of Florida are certainly understandable. However, these concerns, as described at length in Plaintiffs’ declarations, do not give rise to a concrete, imminent, and non-speculative injury in fact sufficient to permit Plaintiffs to seek a preliminary injunction against Defendants’ enforcement of the general education requirements.”

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Jay Waagmeester reporting. Florida Phoenix is part of States Newsroom, a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. Florida Phoenix maintains editorial independence. Contact Editor Michael Moline for questions: [email protected]


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